O que você faz se seus esforços de marketing de feiras não estão gerando leads?

Look to your People & Actions to solve this problem. What have you done pre-event for marketing? Two things - X is your friend and your sales staff should be setting appointments prior to the show to meet in the tradeshow booth. Is your booth manned by SME's during the show? Can the staff engage with a buyer at the same level of knowledge as the buyer? During every hour of the show? What is your follow up strategy? When does your first email go out to someone who stopped by? (If it is anything longer than - "before the next business day" - it is too long.) When is the ROI Follow Up Meeting to Review the Results? 30 days out? Schedule that before the tradeshow to let the teams know they are going to be held accountable.

If your trade show marketing efforts aren't generating leads: Evaluate Your Strategy: Analyze your booth design, messaging, and engagement tactics. Ensure they align with your target audience’s interests. Gather Feedback: Talk to attendees to understand their perceptions and needs. Use this insight to adjust your approach. Enhance Engagement: Increase interactive elements, such as live demos or contests, to attract more visitors. Follow Up: Reconnect with any contacts made, even if they didn't express immediate interest, to nurture relationships. Post-Event Analysis: Review performance metrics and identify areas for improvement for future events.

O estande é a primeira impressão que sua marca causa em uma feira, e ele precisa ser estrategicamente planejado. Se o fluxo de visitantes está baixo, reviso o design e a localização do estande para garantir que a proposta de valor esteja clara e visível de longe. A equipe também deve ser bem treinada e proativa, maximizando as interações com os visitantes. Um redesenho focado em destacar a oferta exclusiva da marca pode fazer toda a diferença. O estande deve funcionar como um "farol", atraindo o público em meio à concorrência e comunicando de forma eficaz o que o torna único.

If your trade show marketing efforts aren't generating leads, analyse the factors that might be hindering success. Evaluate your messaging, booth design, and engagement strategies. Adjust your approach by refining your value proposition, targeting different audiences, or improving post-show follow-up efforts to capture leads more effectively.

If your trade show marketing efforts aren't generating leads, it's time to reassess your strategy. Start by analyzing your booth design, messaging, and engagement tactics—are they capturing attention and clearly conveying your value proposition? Make sure your team is trained to engage visitors effectively and qualify leads on the spot. Leverage social media to promote your presence before, during, and after the event, and offer incentives or exclusive deals to attract attendees. Collect feedback to understand what’s not resonating with your audience, and adjust your approach for future shows. Testing new tactics is key to turning things around.

If trade show marketing isn’t generating leads, re-evaluate your messaging, booth design, and engagement strategies. Ensure your CTAs are clear and enticing, and consider pre-show outreach to attract potential leads. Training booth staff on lead conversion techniques can also improve results.

Aujourd'hui, toute stratégie de marketing efficace prend en compte les réseaux sociaux, qui permettent de communiquer sur son salon professionnel et de se connecter à sa cible (aussi bien en organique qu'avec des campagnes payantes). Les 3 clefs pour s'assurer de générer des prospects qualifiés : 🟡Choisir le bon réseau : inutile de se positionner sur le réseau #1 si sa cible ne s'y trouve pas ! 🟡Donner RDV à sa communauté sur son stand en l'embarquant dans l'aventure de son évènement (les étapes, coulisses, challenges...) 🟡Utiliser les formats tendances des réseaux utilisés. Créer des conversations c'est créer des liens qui vont encourager notre communauté à nous retrouver sur notre stand.

Concordo plenamente que a mídia social é uma ferramenta poderosa para ampliar a presença em feiras. Sempre uso plataformas como Instagram, LinkedIn e TikTok para anunciar a participação antes do evento, destacando o que o público pode esperar no estande. Durante a feira, compartilho atualizações ao vivo, fotos e vídeos para engajar tanto quem está presente quanto quem não pôde comparecer. O uso de hashtags específicas do evento também aumenta a visibilidade e incentiva o público a compartilhar suas próprias experiências. Além de ser uma ferramenta de divulgação, a mídia social cria oportunidades de conversas valiosas e conexões duradouras.

Quand les efforts de marketing d'un salon professionnel ne génèrent pas de prospects, analyser les données devient essentiel pour ajuster sa stratégie : 🟡Examiner les canaux de communication utilisés pour attirer les visiteurs et déterminer lesquels performent le mieux. 🟡Analyser l’engagement des visiteurs, étudier leurs interactions pour identifier ce qui capte ou perd leur attention. 🟡Analyser les différentes étapes du parcours des prospects potentiels pour identifier à quel palier ils se désengagent. 🟡Recueillir du feedback des visiteurs, mais aussi de son équipe commerciale pour identifier les blocages et dysfonctionnements. 💎Recalibrer à partir des insights permettra d'optimiser sa stratégie et rebondir👌

Analyser les efforts de marketing quand les prospects ne suivent pas, c’est avant tout identifier les zones de friction : 🟡Faire une analyse SWOT de la stratégie existante pour comprendre quelles tactiques n’atteignent pas la cible. 🟡Procéder aux ajustements nécessaires : revoir les personas et les canaux de diffusion. Parfois, un simple changement de plateforme ou de message peut réveiller l'intérêt. 🟡Optimiser le process de conversion : revoir les CTA, interroger la cible, aligner les offres... Le plus important est de faire de l’analyse de données un réflexe : c’est ce qui permet d’itérer rapidement, en améliorant continuellement les performances pour renouer avec la génération de leads et le succès d'une nouvelle stratégie.