Os valores da sua marca entram em conflito com um influenciador popular. Como você navega nesse dilema da mídia social?

Typically I'll call the police and report a domestic dispute at the influencers residence. If they've been repeatedly misaligned with my brands values, I'll usually plant a little bit of fentanyl, or a gun on their premises while they sleep. This usually turns into the police sending in a SWAT team. They go to jail. I sleep peacefully. My brand thrives.

Change your values immediately to match the Popular Influencer. Remember, Influencers are the most important people on Earth. The Mona Lisa, the Sistine Chapel, the Pyramids of Giza, are but dog food compared to the livestreams and social posts of a Popular Influencer. They have ascended mankind and pierced the heavens, soaring high and circling the furled brow of Almighty God himself. Never question the infinite wisdom of a Popular Influencer, lest you incur the wrath of their followers and condemn your brand to the lower levels of Hell forever. Hope that helps!

A few months ago, a client of mine, a sustainable fashion brand, faced a challenge when a popular influencer they partnered with made a public statement that clashed with the brand's core values. After a private discussion, the influencer failed to resolve the issue, so we decided to end the collab. Instead of focusing on the controversy, we issued a public statement reaffirming the brand's commitment to sustainability. We engaged our community in a campaign about what those values meant to them. The brand emerged strong, earning respect for standing by its principles. This taught me a powerful lesson, navigating this dilemma isn't just about damage control, it's about using the situation to reinforce who you are and what you stand for.

Réfléchir avant d'agir ! Réunion de crise oblige et brainstorming en groupe pour gérer et préparer un potentiel bad buzz. Faire l'ignorant et zapper l'info n'est pas constructif, les retombés pourraient apparaitre à n'importe quel moment...

Resilience in the Face of Challenges As a child, I was bright and ambitious, dreaming of becoming a doctor or lawyer. But life took unexpected turns—marriage and family responsibilities put my education and career on hold. Despite setbacks, I found joy in teaching, even if only part-time. Determined to pursue my dreams, I joined the Skillarbitrage bootcamp, taking small steps toward a new path. I’m proving to myself and my children that it’s never too late to keep going. #Resilience #NeverGiveUp #ChaseYourDreams

If you've established brand values, then it stands to reason that you really believe in them. If somebody is challenging you on them, it could be an opportunity to learn and grow, but if they are completely opposed and not offering feedback that is useful or constructive, take the time to reiterate your values to your audience and why you're sticking to them.

If an influencer is explicitly denouncing your brand values to promote their own, it's crucial to stand your ground and demonstrate that your company is committed to embodying its brand values regardless of (supposedly) popular sentiment. There's no need to explicitly denounce the influencer - instead, tangibly prove that your company stands for resonant, high-quality values. If your company strongly espouses volunteering, for instance, post photos of employees giving back to their communities.

La comunicación clara de los valores de tu marca es esencial cuando se trata de un conflicto de intereses con un influencer. Recuérdale a tu audiencia los principios que defiende tu marca. Esto no significa que tengas que denunciar públicamente al influencer, pero reforzar tus valores puede ayudar a mitigar cualquier asociación negativa. Utiliza tus plataformas de redes sociales para reiterar lo que representas, tal vez a través de una campaña o una serie de publicaciones que destaquen tu compromiso con estos valores.

En mi experiencia, si este punto se realiza correctamente desde el principio, no deberían surgir inconvenientes. Desarrollar un manual de influencers con los "do" y los "don't" ayuda a que el influencer planifique mejor sus acciones

From my experience, clearly and transparently articulate your brand’s core values and principles to your audience through social media posts, blog entries, or public statements. Emphasize how these values guide your business decisions and partnerships. If necessary, address the specific issues related to the influencer, explaining how their actions or values diverge from yours. This approach helps maintain your brand’s integrity and reassures your audience that you are committed to upholding your principles, fostering trust and credibility even in challenging situations.

Siempre depende del grado de confianza y si lo conocemos directamente (cuando contratamos desde una agencia de influencers este aspecto se puede complicar y lógicamente debe actuar la agencia por ser los responsables). Esta interacción debe ser profesional y respetuosa, buscando un diálogo abierto sobre las discrepancias de valores. A veces, una conversación puede llevar a una mejor comprensión mutua y, en algunos casos, a una resolución satisfactoria para ambas partes. La transparencia y la disposición a escuchar y entender la perspectiva del influencer pueden desactivar la tensión y abrir el camino para una solución constructiva.

Engaging directly is essential for managing a social media dilemma when your brand values clash with a popular influencer. From my experience, initiate a direct and respectful conversation with the influencer to discuss the specific concerns and how they conflict with your brand’s values. Use private channels or direct messages to address the issue constructively, aiming for a resolution that aligns with your brand principles. If the situation requires public acknowledgment, ensure your communication is thoughtful and professional, explaining your stance clearly while maintaining respect for the influencer. Engaging directly helps clarify your position, potentially resolve conflicts amicably, and uphold your brand’s values.

Ça dépendrait aussi du type d’influenceur qu’on a. Pour cela il faudrait nécessaire d’étudier tous les canaux et d’avoir Maximin d’informations afin de pouvoir procéder à un engagement direct .

Para evaluar el impacto del conflicto y tus acciones, es esencial implementar un monitoreo de medios robusto. Esto incluye: Análisis de Sentimiento: Utiliza herramientaspara analizar el sentimiento general hacia tu marca. Esto te ayudará a comprender cómo se perciben tus acciones y mensajes. Menciones y Alcance: Monitorea el número de menciones y el alcance de estas menciones en todas las plataformas. Esto te permitirá medir la visibilidad del conflicto y su impacto en tu audiencia. Dimensiones Reputacionales: Evalúa las dimensiones reputacionales de tu marca antes y después del conflicto. Considera factores como la confianza, la integridad y la percepción de responsabilidad social.

Before reacting quickly, take a moment to assess how the influencer’s actions might affect your brand. If your brand values clash with a popular influencer, assess the situation to understand the conflict's depth. Evaluate the influencer’s impact on your audience and decide whether to distance yourself, address the issue, or continue the relationship. If parting ways, communicate your stance clearly and respectfully, focusing on your brand’s values. Keep your audience informed to maintain trust. Alternatively, seek influencers who align better with your values. Stay agile and monitor the situation as social media dynamics can change rapidly.

Monitorear las reacciones y comentarios en redes sociales, foros y otros canales digitales proporciona insights sobre cómo los consumidores perciben el choque de valores. Esta información es valiosa para ajustar la estrategia de comunicación y decidir si es necesario tomar acciones adicionales, como campañas de concienciación o aclaraciones públicas.

Acknowledge the situation respectfully, clarify your brand’s stance, and explain how it aligns with your core values. Avoid criticizing the influencer directly; instead, focus on affirming your commitment to your principles and how you will move forward. This approach helps manage the situation gracefully, maintain your brand’s integrity, and reassure your audience of your commitment to your values.

Con base en la información recopilada, decide si es necesario reevaluar la relación con el influencer. Esto puede incluir: Pausar Colaboraciones: Suspende temporalmente las colaboraciones mientras evalúas la situación. Terminación del Contrato: Si el conflicto de valores es significativo, considera terminar la relación de manera profesional.

Lisez et faites relire en groupe (3) le texte de l influenceur. Faites de même avec votre message relu par un autre groupe(3). Demandez ses conclusions à chaque groupe....(3) Puis faites lire et corriger par chaque groupe les conclusions de l autre. Lisez les conclusions et rédiges votre nouveau message.....

Escucha Activa: Presta atención a los comentarios y reacciones de tu audiencia en todas las plataformas para entender su perspectiva y preocupaciones. Ajustes Necesarios: Si es necesario, ajusta tu estrategia de comunicación basándote en el feedback de tu audiencia para asegurarte de que tus mensajes están siendo bien recibidos y comprendidos.

I believe in protecting my image, community and brand. I tend to avoid any negative conversations in social media. However, If I have had a great relationship with the influencer personally, I would keep it private.