Seu projeto de estratégia digital está enfrentando obstáculos. Como você pode evitar que ele descarrile completamente?

When your digital strategy project encounters roadblocks, the first step is to thoroughly assess the issues at hand. Identify the specific challenges causing delays, whether they stem from resource constraints, miscommunication, or unforeseen market shifts. Engage with your team to gather insights and feedback, ensuring that you understand the root causes of the problems. This assessment allows you to prioritize the most critical obstacles and develop targeted solutions to keep the project on track.

Identify the specific roadblocks and evaluate their impact on the overall timeline and objectives. Involve your team in a problem-solving session to brainstorm potential solutions and alternative approaches. Prioritize tasks and allocate resources to tackle the most critical issues first. Maintain open communication with stakeholders about the challenges and the actions being taken to resolve them. Monitor progress closely and be prepared to adjust your plan as necessary. By being proactive, transparent, and adaptable, you can manage obstacles effectively and keep the project on track.

1) review tracking. In my experience tracking breaks once a year, every year, for every company. I'm not sure how come but somehow, somewhere, someone will break it. 2) Ask questions, be persistent, be curious. Your team has most of the answers else someone external might have them. Talk about your problems to others you know (not just your digital marketing problems :P ) 3) Review what happened in the market and adjust i.e. Google algorithm changed? Change your SEO strategy; A competitor outbidding you and outconverting you on SEM? Optimize your ads, Landing pages and funnel; All your channels seem to be going doing and there's no tracking issue? Time to change jobs :P

Realign Goals to Navigate Digital Strategy Roadblocks 🔄🎯 ◘ Review Objectives: Assess if goals align with market and organizational needs. ◘ Adapt Flexibly: Modify goals to match the evolving digital environment. ◘ Maintain Relevance: Ensure your objectives remain relevant and achievable. ◘ Pivot Strategically: Use flexibility to adapt without losing focus on end goals. In my experience, realigning project goals is crucial when facing roadblocks. Regularly updating your objectives to reflect current realities helps keep the project on track, ensuring that your digital strategy remains effective and aligned with broader business aims.

When your digital strategy project faces roadblocks, preventing derailment starts with proactive team engagement. Beyond just encouraging input, actively involve your team in decision-making processes. For example, if you're stuck on a technical challenge, organize a brainstorming session where team members from different disciplines can offer their unique solutions. This not only helps in finding creative ways around obstacles but also reinforces a sense of ownership and responsibility among the team. By creating an atmosphere where collaboration is the norm and every idea is respected, you can navigate challenges more effectively and keep the project on track toward its goals.

Make sure that the KPIs that you're focused on are the ones that are the highest priorities for the business, and that you've honed in on a few of them, rather than working on a laundry list.