Seus influenciadores estão saindo da marca nas mídias sociais. Como você pode realinhá-los com a voz estabelecida?

If you notice that your influencers' content is starting to drift away from your brand, it's important to act fast. Review their recent posts and compare them with your brand's tone and message. Watch for any signs that they might be misunderstanding your brand or that their personal style has changed. By identifying what's different, you can address the issue and prevent it from happening again.

When influencers’ content strays from your brand, promptly identify the discrepancies by reviewing their recent posts and comparing them to your brand's voice and guidelines. Look for patterns that might reveal misunderstandings or shifts in their personal brand. Understanding the extent of the drift will help you address the issue effectively and prevent future misalignments.

The first step is to identify the drift from your brand’s voice and values. Monitor the influencers’ content closely and compare it to your brand guidelines. Recognize the specific areas where their posts or behavior deviate from what was agreed upon. Understanding the extent of the drift helps you address the issue with clarity and specificity, ensuring that any discussion is rooted in concrete examples.

Once you identify the misalignment, start a conversation with your influencers. Approach them collaboratively, highlighting their value to your brand while sharing your concerns. Be specific about the content that deviates from your brand voice and discuss ways to address it. A two-way dialogue fosters mutual understanding and reinforces commitment to your brand’s values and messaging.

When influencers stray from your brand's voice, start by reviewing their recent content. Identify where they’ve diverged and communicate specific feedback. Provide clear guidelines and examples to help them realign with your brand’s tone, ensuring all content remains consistent and on-brand.

Brand voice and consistency are important. Your brand should have a consistent personality and voice to help your audience connect with it and build trust. Avoid mixing different personalities or voices in your content. Examples: Content that aligns with your brand's personality and voice is on-brand. Content that doesn't fit your brand's personality or voice is off-brand.

Review Contracts and Agreements: Start by revisiting the terms of the agreement you have with the influencers. Ensure there is a clear understanding of your brand’s values, voice, and expectations outlined in the contract. Reinforce Brand Guidelines: Send a reminder of the brand guidelines to ensure everyone is on the same page. Include examples of the tone, style, and types of content that align with your brand voice.

Para asegurar que los influencers se sientan apoyados y alineados con la voz de la marca, es fundamental proporcionarles recursos y orientación adecuados. Esto puede incluir talleres de creación de contenido, pautas de marca actualizadas o revisiones periódicas para discutir futuros contenidos. Al invertir en su comprensión de la marca y en su desarrollo como creadores, se fortalece la asociación y se mejora la coherencia del mensaje. Además, fomentar una comunicación abierta es clave. Permitir que los influencers se sientan cómodos al hacer preguntas o compartir ideas contribuye a una colaboración más efectiva.

Support your influencers by providing them with the resources and guidance they need to stay on-brand. This might include updated brand guidelines, examples of ideal content, or additional creative direction. Encourage open communication moving forward so that they feel comfortable reaching out with questions or ideas. By offering support, you foster a stronger partnership and reduce the likelihood of future misalignment.

If an influencer isn't following your brand's rules, it might be time to end the partnership. You can try training them or giving them more resources. But if that doesn't work, it might be best to find a new influencer who fits your brand better. This will keep your brand strong and help you find influencers who are a better match.

If necessary, tweak your approach or expectations. This might involve modifying the collaboration terms or offering additional creative direction to better align with your brand’s needs.