Você está analisando seu impacto ao falar em público. Como você pode garantir uma apresentação memorável e envolvente?

If you're used to speaking to the same kind of audience all the time, you might take for granted that the way you present resonates most of the time. That's why I'd recommend stepping out of your comfort zone and speaking to different audiences whenever you get a chance. Not only does it expose you to a new demographic but it forces you to rethink everything; from your content to your delivery and even your branding. Taking one topic and tailoring it to completely different groups can be challenging but it's the sign of a true expert to be able to make yourself understood at varying different levels. Look up videos of experts explaining the same topics at different levels and think about how you would do this with your topic.

If you're looking for some inspiration for your public speaking, look at standup comedians. And not just any comedian but the ones that pride themselves on storytelling. Look at the way they tell stories not by being funny all of the time but by building a world that brings their audience on the journey with them, getting smaller chuckles along the way as they consistently check in with the audience to ensure they're still on board. All of this building towards the ultimate payoff in the form of a punchline. While most corporate presentations may not be built on punchlines, there are lessons to be learned in terms of pacing, tone and mood variation that anyone can take to heart and use to make their own presentations more impactful.

Nothing loses an audience quicker than a flat, monotone delivery. You don't have to run around the stage, jumping and shouting but some variation in tone and pace goes a long way. I always try to think about how the content and flow of the presentation and affects the delivery. For example, figure out ways to surprise audiences with mood shifts and little twists. These shouldn't be too jarring but something that keeps them on their toes. Ask questions to specific audience members, leave pauses to give the audience time to think, slow down and speed up depending on the mood of the room and the topic at hand. You really want to take the audience on a journey where they follow you every step of the way, wanting to know what's next.

An energetic presentation is never a bad thing in my experience. The last thing people wants is a slow, boring speaker that will put you to sleep. If you're extremely passionate about your topics, this shouldn't be much of an issue. Transfer that passion to the stage. Audiences can hear the passion and conviction in your voice if it is truly authentic. Lastly, eye contact. When I was in school, teachers would sometimes tell us to look at the wall in the back of the room. Well, I have found it to be beneficial when scanning the audience and making eye contact with as many people as possible.

Corporate presentations have a tendency to be dry and devoid of any real emotion. It doesn't go for all presentations of course but the majority of the ones I've seen tend to exist to tick boxes rather than engage an audience. People often erroneously conflate "emotionally engaging" with "sad" but you can engage on a wide range of emotions. Make your audience laugh, make them care, make them feel nostalgic. In essence: Just make them feel something and they'll remember you more than the speakers who didn't. “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou

Stories, stories, stories. Telling stories is a great way to paint a picture in the audiences mind. I try to tell 2-3 short stories throughout my presentation to transfer my messages more effectively. Always a good thing if you can get a laugh or two out of those as well.

When I first got into public speaking, I thought a lot images and visuals would be seen as unprofessional. I started adding some visuals and GIFs to my slides and it had a very positive response. I put a couple of GIFs on my slights that are pretty light-hearted and funny, to get an occasional laugh out of the audience. I do a lot of presentations about ChatGPT, so I started doing live use case demonstrations as well. This really helps enhance the learning process of what I talk about.