Você está criando uma campanha de marketing digital. O que você precisa considerar?

In my experience, defining your objectives is the cornerstone of any successful digital marketing campaign. It's about setting clear, measurable goals that guide all your actions. Whether it's increasing brand awareness, driving sales, or boosting website traffic, having specific objectives allows you to tailor your strategies effectively. One thing I've found helpful is using the SMART criteria—making sure each goal is Specific, Measurable, Achievable, Relevant, and Time-bound. This approach not only clarifies your direction but also facilitates the evaluation of your campaign's success.

When creating a digital marketing campaign for LinkedIn, it's essential to consider key factors such as clear objectives, target audience, platform selection, content strategy, consistent branding, SEO optimization, paid advertising, analytics and tracking, budget allocation, and testing and optimization. By addressing these elements strategically, you can develop a campaign that effectively reaches and engages your target audience, drives meaningful results, and contributes to the growth of your business.

Beyond defining objectives, consider your target audience and the channels they frequent. Tailor your message and platform choices to resonate effectively and achieve your campaign goals. Remember, successful digital marketing is about creating a targeted and strategic conversation, not a one-size-fits-all shout into the void.

What is the priority KPI? This is what you should consider when you are creating a digital marketing campaign. Get more leads, reach, impressions... Trough your main KPI you could define the channel, the creative, the copy... Fix on your mind that this is the start road. IMPORTANT REMEMBER: if everything is a priority, nothing is relevant (and probably you won't know where you got it right or got ir wrong).

Fundamental conocer tu audiencia. ¿Cuentas con un CDP? Exprime su jugo al máximo. Y si no lo tienes, utiliza herramientas on line que puedan acercarte a tu audiencia. Herramientas como Hootsuite, SemRush, Brandwatch te ayudarán a ello.

To initiate effective digital marketing campaigns, it is imperative for businesses to thoroughly understand their target audience and identify the optimal channels to reach them. Precise identification of the target group (TG) and a well-planned media mix are crucial for connecting with the right audience. Understanding the audience enables businesses to tailor their communication strategies, content, creative designs, and campaign types effectively. By comprehending the preferences, behaviors, and needs of the audience, businesses can create more engaging and relevant messages, thus enhancing the overall impact of their marketing efforts.

An ideal customer persona (ICP) is the core of all your marketing campaigns - Use the following as a template 1. Their demographic - gender, location, age 2. Their psychographic - what do they care about? What do they think? What are their values 3. What are their biggest problems when it comes your offering 4. How are they solving the problem today and what is missing 5. What is the messaging you should be using which will seem hyper-relevant to them Write this down, refine it and make all your campaigns from this. Soon, you will hit gold my friend :)

Understanding who your target audience is so important. Not just who they are, but how they behave online. What kind of content do they enjoy and engage with? Where are they spending the bulk of their time online? What resonates with them? What pain points can your product or service solve for them? People want to feel seen, and heard.

To truly elevate your digital marketing game, think beyond setting a budget. Embrace data-driven decision making by allocating resources based on performance insights. Utilize A/B testing and analytics to identify high-performing channels and refine your budget allocation for maximum return on ad spend (ROAS). This data-centric approach ensures your budget fuels the most effective marketing strategies, propelling your campaign towards success.

Defining the budget is help to accurate calculate of digital marketing expenses in paid campaigns and compared the deliverables with the organic to know what’s working well

Allocate sufficient budget and resources to support your digital marketing campaign effectively. Determine the necessary investment in advertising spend, content creation, technology platforms, and personnel to execute your campaign strategy and achieve your objectives within the designated timeframe.

Set the right budget basis the identified personas and objective. In case of channels like fb or tiktok running conversion campaigns, park 10-20% for creative testing. Creative testing is super important. Structure the account accordingly.

My budget is $1000 per month - says every average marketer - here is how you need to have a budget 1. 20-40% : Brand awareness -If you are completely new to the market, you need more awareness 2. 30% Traffic at top of the funnel - this is where you show your offer for the first time 3. 20% each on middle and bottom of funnel - abandoned checkouts, people who left their carts - people who bought once but never came back Layer your budget at every level to ensure that you're spending money where it matters the most

Choose the most appropriate digital marketing channels to reach your target audience based on their behavior and preferences. Consider channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and influencer partnerships.

Consider both online and offline channels when choosing the right marketing channels for your business. Online Marketing Channels: 1.SEO (Search Engine Optimization): Optimize your website 2.SEM (Search Engine Marketing): Use paid advertising 3. Social Media Marketing 4. Email Marketing 5. Content Marketing Offline Marketing Channels: 1. Print Advertising 2. Television Advertising 3. Radio Advertising 4. Direct Mail 5. Events: Participate in trade shows, conferences, and other events to connect with potential customers.

It’s crucial to choose the right channels to reach and engage your audience effectively. Identify the digital platforms where your target audience spends their time and tailor your strategy to utilize those channels. Integrate these channels to deliver a consistent and coherent message across all touchpoints, ensuring your campaign objectives are met efficiently. Tools like SWOT analysis, competitor analysis, and channel audits can help evaluate and select the most appropriate channels for your campaign, maximizing your reach and impact. Also consider how you will use each chosen channel to deliver your message and achieve your objectives. Create a cohesive experience for your audience by integrating various channels seamlessly.

Choosing the right channel involves the understanding of 1. Where does your audience hang out most? 2. Where are your competitors present 3. Which channel requires long form content vs which channel requires short form content 4. How many pieces of content does each channel require for you to be significant there (for example, twitter needs a lot of continous content if you want to be successful there)

Well said when starting out be VERY specific on your target market…..details Such as Moms..of kids age 5-7 seeking engaging monthly activities within 20 miles of their home.

When diving into your digital marketing campaign, think about what your audience loves. Mix up your content - blogs, videos, memes - whatever clicks with them. Spread it out across platforms, hitting every stage of their journey. Make sure it's easy to find (SEO magic) and even easier to love (user-friendly, anyone?). And hey, don't forget the tools! Content calendars and optimization goodies will keep your campaign sailing smooth.

Create high-quality, engaging content that adds value to your target audience and aligns with your campaign objectives. Tailor your content format (e.g., blog posts, videos, infographics, webinars) and messaging to address the needs and interests of your audience at each stage of the buyer's journey.

You could create content into different categories and choose the best ones after evaluating 1. Educational : This is where you teach people how to solve their problems 2. Topical : This is where you take occassions/events/trends and create content on top of it 3. Entertainment : Humor/ quirky 4. Thought leadership : Your personal take on certain trends/events and concepts 5. Commercial content : This is where you give out your commercial offers to get people to buy

Today's consumers can spot a high-budget phony a mile away. Gone are the days when flashy productions ruled the marketing world. What's in? It's all about making your audience feel seen, understood, and genuinely catered to. If there’s even a hint of insincerity, you'll come off as out of touch, and your message will fall flat. Believe it or not, this shift is why 'ugly' ads are slaying giants, outperforming multi-million dollar campaigns. It’s not about seeming polished; it’s about the connection to the message. When you zero in on what truly matters to your audience—be it elevating their status or simplifying their life—you unlock the secret to creating content that resonates

Call-to-Action (CTA): Include compelling CTAs to guide users on the desired actions, whether it's making a purchase, signing up for a newsletter, or sharing content. Consistency and Schedule: Establish a content schedule to maintain a consistent presence. Regularly posting relevant content helps keep your audience engaged. Storytelling: Craft compelling narratives that connect with your audience emotionally. Storytelling creates a memorable experience and reinforces brand identity. Remember, a well-rounded content strategy considers the entire customer journey, from awareness to conversion, and beyond.

Monitor your campaign performance closely and be prepared to make adjustments in real-time to optimize results and address any challenges or opportunities that arise. Stay agile and responsive to changes in market dynamics, consumer behavior, and competitive landscape to maintain campaign effectiveness.

There are a few levels of metrics you should be working on 1. Hard metrics: Sales/Checkouts 2. Soft metrics : Traffic/Social Share/ Webinars/ Downlaods 3. Super-soft metrics : Likes/shares/impressions Don't let vanity metrics ( soft metrics) misguide you - always keep an eye for the hard metrics to evalue which type of content performs best

Measure against business objectives, not just KPIs. Focusing solely on key performance indicators (KPIs) like click-through rates or social media likes can lead to misaligned priorities. The real measure of success is how well your campaign achieves its underlying business objectives, such as revenue growth, market share expansion, or customer lifetime value increase. This means linking your digital marketing metrics to financial outcomes. For instance, understanding how an increase in lead generation through your campaign translates into actual sales or how improvements in customer engagement correlate with customer retention rates.

Key Metrics for Measuring Results: 1. Reach: Measures how many people have seen your message. 2. Impressions: Measures how many times your message has been displayed. 3. Clicks: Measures how many people have clicked on your message. 4. Conversions: Measures how many people have taken the desired action, such as purchasing a product or subscribing to your newsletter. 5. Return on Investment (ROI): Measures the amount of money you have earned from your marketing campaign compared to the amount of money you have spent. Tools for Measuring Results: Google Analytics Facebook Insights:

Internal promotion of your campaign. Employees are huge advocates of your brand and have their own international audiences. Having the whole company aware of campaigns can only benefit the sales process. It’s also creates a two-way communication stream to get feedback from sales to marketing.

Outro ponto crucial a ser considerado na criação de uma campanha de marketing digital é o conhecimento do setor no qual nosso cliente está inserido. Compreender a posição dos concorrentes diretos e as estratégias que estão atualmente implementando permite-nos utilizar essas experiências para aprimorar a criação da campanha para nosso cliente.

- Stay up-to-date with relevant legal regulations, such as data privacy laws, advertising guidelines, and industry-specific regulations. - Ensure compliance with terms of service and policies of the digital platforms and channels you are using. - Maintain transparency and ethical practices in your marketing efforts. - Maintain a consistent brand voice and messaging across all channels.

Metrics and Tracking: How will you measure the success of your campaign? You need to track key metrics such as website traffic, engagement, leads generated, and sales to determine if your campaign is on track. Campaign Timeline: Having a timeline will help you stay organized and on track. Competitor Analysis: By analyzing your competitors' digital marketing strategies, you can identify opportunities to differentiate yourself. Team and Resources: Who will be responsible for creating and managing your campaign? Make sure you have the necessary team and resources in place to execute your campaign effectively. Flexibility and Adaptability: Be prepared to adapt your campaign as needed based on your results and the latest trends.

Are you addressing a real pain of your target audience or is it just for the sake of doing a campaign? Any well set campaign will fail shortly if it miss to be meaningful for your target audience 🤷🏻♂️