First of all, don't do several pivots simultaneously. One test at a time. The main goal at the early stage is to check the riskiest assumption first. So prioritize your test based on a risk level. For example, if you want to create a marketplace, the main risk here is not the tech side because it isn't a hard tech product, the main risk is acquiring demand and supply. So, test your acquisition strategies before even building a product.

Start by recognising that multiple pivots can stretch your team too thin. Focus on one pivot at a time to reduce risk and give your team the bandwidth to execute properly. Ideally, you should prioritise the pivot that's most urgent and has the greatest potential impact. Break it into actionable steps, starting with anything that's critical or could create blockers for other teams further down the line. Don't leave anything to chance or rely on guesswork, use data to inform decisions and adjust your priorities as needed. Finally, overcommunicate to make sure everyone knows what to focus on. Clarity is everything in these situations so having strong internal comms is key.

Pivoting in the startup world is not just a strategy; it's a survival skill. Recognizing the difference between urgent and important tasks is essential for effective work prioritization. Urgent tasks should be addressed first, while important tasks must be planned and scheduled carefully to prevent them from becoming urgent.

When juggling multiple pivots in your startup, effective prioritization is key to staying focused and agile. Start by aligning tasks with your core business goals, identifying those that will drive immediate growth or solve critical issues. Use a prioritization matrix to assess tasks based on impact and urgency, and break larger projects into manageable steps. Delegate where possible and avoid multitasking to maintain efficiency. Regularly reassess priorities as new challenges arise, ensuring flexibility without losing sight of your long-term vision. This approach helps manage pivots while maintaining momentum toward success.

Start with the Eisenhower Matrix. This technique will resolve 80% of your prioritization problems. Note: you have to be clear on your goals/strategy for it to work.