Veja como você pode agilizar seu foco em tarefas estratégicas delegando como um profissional de relações públicas.

Más allá de la tarea, resulta necesario identificar su naturaleza. En algunas ocasiones, cuando no logramos tener cierta claridad sobre la tarea o actividad, la medición o evaluación no resulta del todo efectiva. Muchos expertos consideran que existen tres niveles que se deben tomar en cuenta en las acciones que desarrollamos: las que son estratégicas, las tácticas y la operativas.

At one point in time, I was a I'll-do-it-all-myself person. It led to burnout after burnout. It also limited the impact of the work that I could produce. It also de-motivated the team. The reason was my focus on quality. With time, I learnt that delegation of tasks can lead to great results on all fronts. Now, I focus on strategic tasks like client management, identifying key messages, timing the PR activities, training the spokespersons, and helping the team perform up to their ability. I delegate all the other tasks to the team members based on their strengths, accompanied by autonomy and accountability. By doing this, I have re-directed my efforts while improving the outcome of team efforts.

I started to realize I needed to practice what I preach when it comes to delegating. If I want to show the value of hiring an expert, I need to value that also! The more I delegate the more I can focus on what I do best, helping people share their stories.

Being stuck between doing everything yourself or delegating is a classic struggle for mid-level managers. It's hard to let go of tasks you love and worry about the quality when handing them off. But here's the thing: mastering delegation is key to growth. Think about it this way: when you delegate well, you're not just lightening your load, you're empowering your team. Sure, it takes some trust and guidance, but it pays off big time. You get to focus on the bigger picture. So, start small. Identify tasks to delegate, pick the right people, and give clear instructions. Over time, you'll end up with more capable team, better leadership skills, and more time for strategic thinking and be ready to see the magic.

La delegación implica procesos de acompañamiento que progresivamente vayan dando los resultados que la organización demanda. No hay delegación sin supervisión.

Choosing the right individuals for task delegation is a cornerstone of effective management in public relations. It involves matching the skills and interests of team members with the tasks at hand, ensuring they are not only capable but also enthusiastic about their responsibilities. Assessing workload capacity is crucial to avoid overburdening employees, which can lead to decreased productivity and morale. Delegating to trustworthy individuals who consistently deliver high-quality results allows managers to focus on strategic tasks with the confidence that delegated work is in competent hands. This strategy not only enhances the efficiency of the team but also builds a foundation of trust and accountability within the organization.

La etapa de diagnóstico es clave para que un líder conozca a sus asociados. Desde mi punto de vista, delegar es una parte intrínseca de saber dirigir. Es necesario tener claro que todas las personas requieren una curva de aprendizaje para dominar los procesos en cualquier industria. Además, cuando el líder delega está obligado a supervisar en distintas etapas. A mi me ha funcionado, identificar dos o tres perfiles dentro de un equipo, a quienes he delegado distintas tareas y dado retroalimentación permanente a fin de que puedan atenderlas primero en situaciones controladas para generar confianza. Ninguna persona desarrollará las tareas igual que uno mismo, pero con el conocimiento de procesos y la retroalimentación habrá éxito.

I select team members based on their skills, passion and interests. For instance, I delegated the task of social media monitoring to a junior team member who was passionate about digital marketing and had a knack for analytics. This not only leveraged their strengths but also allowed them to grow in their role. By choosing the right delegates, I ensured that tasks were handled efficiently and effectively.

I thoroughly believe in working smart model. The expectation should always be figuring out the best way to deliver the work in the best quality possible, while managing time and costs. When working with the team and delegating work, prioritization of of the order if tasks, time management and deadline set ups and ensuring the correct understanding of the brief before starting in work is crucial.

Without setting the right expectations, delegation can often be disastrous. When you delegate responsibility, the person doing the job should also feel accountable for completing it to the best of their ability. Often times if we delegate without matching the skill set, we may be compromising on quality and eventually increasing the time it takes for the task (considering revisions and corrections). Hence ensure you delegate when you can pass on responsibility with accountability.

When starting any communications/PR campaign, you have to plan "in reverse" before starting. Start with the overall vision of the impact you want to make after you campaign is long over, then move backwards through outcomes, outtakes, activities, inputs, ending in strategic planning. If you present your vision in this way you can get people on board more easily. A great resource to learn this planning method is AMEC's integrated evaluation framework, available for free on the AMEC website.

Optimizing your approach to strategic tasks as a public relations professional through delegation effectively enhances your focus and improves outcomes. By leveraging AI technology and insights from the LinkedIn community, this process can be structured into several clear steps: identifying tasks, selecting the right delegates, setting expectations, providing necessary tools, monitoring progress, and making adjustments as needed. These steps ensure that delegation is not just about offloading tasks but empowering team members to contribute meaningfully to the strategic goals.

The methodology increases efficiency and allows PR professionals to realign their efforts towards activities that have the most impact on their campaigns, ensuring a robust approach to managing public relations responsibilities.

As a manager, your task is to empower your team to achieve the organisational goals and utilise their full potential. Don't be afraid to test out software and new platforms if the existing ones are not working for your team. Most business software offers free trials so your team can experiment with multiple platforms at once without affecting your budget and then make an informed choice about the one to go ahead with.

To ensure my delegates succeeded, I provided them with the necessary tools and resources. For example, I gave access to our media contact database and offered training sessions. This support enabled them to perform their tasks more efficiently and confidently.

Media monitoring is crucial for PR campaigns. However, simple monitoring (clippings service) is not enough as you need a full understanding of not just the quantitative metrics of your performance, but also the qualitative ones such as media sentiment, message pillars, specific organisational KPIs and many more... Those can be provided by a full media intelligence provider tgat specialises in human-enabled insights and evaluation.

Regular check-ins were vital to monitor progress. I scheduled weekly updates with my team to review progress, address any challenges, and adjust plans as needed. This proactive approach helped keep the project on track and allowed for timely interventions.

Regular check-ins were vital to monitor progress. I scheduled weekly updates with my team to review progress, address any challenges, and adjust plans as needed. This proactive approach helped keep the project on track and allowed for timely interventions.

Wenn man PR – Aufgaben delegiert, trotz meiner zuvor geäußerten Bedenken, dann ist es von größter Bedeutung, den Fortschritt zu überwachen. Medienanfragen schnell zu beantworten, ist der Schlüssel zum Erfolg. Die Medien haben heutzutage keine Zeit, nachzufragen, wie der Bearbeitungsstand einer Anfrage ist. Wenn man hingegen medienanfragen sehr schnell, zum Beispiel innerhalb 1 Stunde, beantwortet, kann man sicher sein, wieder angefragt zu werden.

El mundo es cambiante y tenemos que entender que el cambio hoy, forma parte de nuestra vida laboral. Los cambios son naturales y a ello añadiría que la adaptibilidad y flexibilidad deben ser consideradas en las propuesta de comunicación. Ante entornos tan cambiantes la gestión de resultados no resulta ajena.

Flexibility was key. When we faced unexpected changes in a campaign, such as a sudden media opportunity, I was ready to reassign tasks and adjust priorities. This adaptability ensured that we could respond swiftly and effectively to new developments.

This stage is where the magic happens and experience plays the greatest role. When things don’t go as planned, you need a steady hand who has worked with your they groups to keep your options open. If fear is promoting tunnel vision, then you have the reassurance of a professional to guide you through. It’s worth the investment so you can continue your journey unimpeded.

El artículo es útil pero el lenguaje es muy deshumanizado (IA) En las numerosas ocasiones en que he dirigido equipos de planificación comunicacional estratégica, tanto en empresas privadas y públicas, he priorizado dos palabras clave: confianza y profesionalismo. En la tarea y la delegación de las mismas. Cuando no conocía al personal (siempre he llevado un colaborador de extrema confianza) elegí a los más afines a mis ideas y a quienes, intuitivamente, me generaron más confianza y lealtad al proyecto. No niego haberme equivocado, pocas veces, por cierto. La mayor satisfacción ha sido no sólo cumplir los objetivos sino el agradecimiento de los jóvenes que tuve como colaboradores.

Bei PR ist Geschwindigkeit von großer Bedeutung. Medien erwarten eine schnelle Reaktion und Antwort. Der Nachteil ist, wenn man diese Aufgabe delegiert, dass man das Ergebnis kontrollieren muss, bevor es nach außen kommuniziert wird. Nach meiner Erfahrung ist die Aufgabe oftmals schneller und besser erledigt, wenn man diese selbst übernimmt.