Como criar um plano de desenvolvimento profissional para o marketing de influência?

Analysis of where you stand is job half done. Having a clarity of thought while planning your influencer marketing campaign gives you an edge over your competitors in ways more than you can imagine. A very clear example of this could be: you know that only working with a certain layer of micro & nano influencers would fetch your brand higher ROI than investing in the bigger ones. And you take that call consciously, and control your urge to associate with the talks of the town, so to say. Always be open to new opportunities that knock your door, because you never know, which opportunity changes the destiny of your ROAS in a matter of a few hours of getting that content piece public for everyone! :)

all good point but no forget two main points: Brand Value & Target Audience. These are the most important parts while you are designing your strategy and content creation with influencers no difference which media.

O processo começa com a definição de objetivos. Essa definição vai guiar todas as próximas etapas do processo de planejamento. Exemplo: se o objetivo for talkability (conversas) você vai mapear influenciadores com alto engajamento e alta taxa de retenção de comentários, não necessariamente com alto número de seguidores (que poderiam estar num mapeamento com objetivo de awareness). Também poderá incluir o monitoramento de conversas que já acontecem no ambiente de mídia social e orientar os influenciadores a criarem seus conteúdos dentro destas conversas, ampliando a possibilidade ganhar relevância com esse conteúdo.

One should keep the close track over data-metrics from their past Influencer Marketing Campaign. This will help them to understand their current situation of their campaign as well as their company. Real-Time reporting will help to identify what can be changed in the current plan to achieve the outcome.

Set measurable goals and metrics for your influencer marketing campaign. Identify your target audience through hashtag research or competitor analysis. Select influencers aligned with your brand values and target demographic. Establish a budget to ensure effective resource allocation. Discover influencers through keyword searches or direct inquiries. Collaborate with influencers to create impactful content. Track and analyze influencers' activities and audience engagement in real-time. This concise guide ensures a strategic and efficient approach to influencer marketing success.

La clave es saber qué queremos: ¿Conversión? ¿Reconocimiento de marca? ¿Alcance? En función de eso, necesitaremos un tipo de perfiles u otro siempre fijándonos en su comunidad. De nada sirve por ejemplo, un perfil que tenga una comunidad amplia en cuanto a edad si nuestro producto está segmentado (en este caso) por edad.

Defining goals while building an influencer marketing strategy is paramount because the KPI chosen will guide the entire strategy. Clear objectives help tap the right influencers, platforms, and of course, the show-stopper- Content. Whether it's brand awareness, engagement, or conversions, defined goals provide a measurable framework for success. Not to forget, they also aid in assessing ROI and refining future campaigns based on performance metrics. If clear goals are not set in the very beginning, campaigns risk becoming unfocused, making it challenging to gauge effectiveness and optimize for desired outcomes.

Goals should be clearly defined before launching your Influencer Marketing Campaign. Goals can be set depending on the historical data of the previous campaigns and their ROI. So marketer can scale the campaign in the right direction and achieve the goals.

Clarity of Objectives: Clearly define specific, measurable, and achievable goals for your influencer marketing efforts. Align with Business Objectives: Ensure your influencer goals directly contribute to broader business objectives and overall marketing strategies. Consider Key Metrics: Identify key performance indicators (KPIs) such as reach, engagement, conversions, or brand sentiment to measure success. Account for Brand Image: Set goals that enhance brand perception, strengthen brand identity, and align with your overall brand image. Time-Bound Targets: Establish realistic timelines for achieving your influencer marketing goals, considering both short-term and long-term objectives.

Defining crystal-clear goals is your compass in the vast sea of influencer marketing. Embrace the SMART criteria to chart a course that's not just ambitious but also strategic, ensuring every move propels you toward success.

It is no secret that an influencer campaign takes a village to build. Join hands with other teams at your organization. Go say hello to those content creators, SEO champs, and designing folks and delegate the tasks that each of them specialises in.

Tolle Kooperationen entstehen nicht allein durch Datenanalyse. Intuition wird völlig unterschätzt und doch hat sie mir schon so viele tolle Kooperationen gebracht. Wer hätte gedacht, dass ein Booktuber zum High-Performer bei einer Beauty Brand wird? Top Skills die man als Influencer Marketing Manager besitzen sollte: 1. Verhandlungsgeschick 2. Kreative Content Ideen entwickeln 3. Flexibilität & Lösungsorientiertes Denken, denn bei Kooperationen geht schnell mal was schief. Hier ist es wichtig möglichst schnell eine Lösung zu finden mit der sowohl Influencer als auch Brand zufrieden sind.

Para melhorar no marketing de influência: -Procurar cursos que não sejam na área, mas que te façam sair dos pensamentos óbvios - Montar estratégias amplas que de para identificar melhorias -Monitoramento de Analytics

In the dynamic realm of influencer marketing, where success is a fusion of creativity, communication finesse, strategic negotiation, data analytics, and ethical considerations, the significance of honing a diverse skill set cannot be overstated. Identifying and enhancing your skills is a transformative step in your journey towards influencer marketing excellence. Through a systematic skills inventory, gap analysis, and strategic prioritization, you pave the way for targeted skill development.As you embark on this journey, remember that skills are not static; they evolve with intention and effort. Stay adaptable, be open to new challenges, and let your commitment to continuous improvement propel you towards influencer marketing mastery.

Constant learning of new skills, and getting better at your current ones is crucial in influencer marketing. Starting with communication skills, needed to come up with the most clever outreach strategies. Followed up with advanced negotiation skills for arranging the best deal. Continuing with creativity when brainstorming the ideas for content. And, learning how to connect the dots of how to seamlessly merge the influencer content and your product promotion, definitely helps. Once the content goes live, analytical skills are necessary to evaluate this, and improve future campaigns. Consider these as the essential skills, but regularly reassess other ones needed for your current situation and your professional development plan.

Your biggest resource is your courage. You have to have courage to publish and learn from trial and error. You have to have courage to put yourself to be evaluated. But remember you don't have to face these thing alone if you find your other biggest resource - influencer companion

Networking and mentorship are two good ways to start your journey in influencer marketing. These will help you gain more hands-on experience without any fear. I do recommend Justin Levy for anyone looking for mentorship or coaching.

Explore the resources available to support your influencer marketing professional development. This may include online courses, workshops, industry conferences, and networking events. Leverage social media platforms, industry forums, and mentorship opportunities to expand your knowledge base. Additionally, consider investing in tools and technologies that can streamline your influencer marketing efforts, enhancing efficiency and effectiveness.

I definitely want to echo the importance of networking. Influencer marketing is so new and things become outdated so quickly. Talk to influencers to understand them more, as well. If you're going to work with them, understand your audience, their pain points, and their ideas.

In the quest for influencer marketing excellence, discovering the right resources is akin to finding the treasure map to success. Dive into the wealth of online platforms offering blogs, podcasts, courses, and case studies—each a compass guiding you through the nuances of the influencer landscape. Explore offline realms with workshops, conferences, and networking groups, transforming your learning journey into a dynamic, hands-on experience

In the intricate dance of influencer marketing, the fifth step is crafting a SMART action plan—your roadmap to tangible success. Each step, Specific and finely detailed, is a pixel in the larger canvas of your goals. These actions are not just theoretical but Measurable, allowing you to track progress with precision. Achievable objectives keep the journey challenging yet within reach, ensuring that every endeavor is Relevant to your overarching aspirations.

After enrolling in an online course on influencer marketing analytics and maintaining and regularly updating a portfolio, sharing your achievements on social media and professional networks also helps in expanding your visibility and opportunities. Regularly reviewing and adapting your action plan is essential to ensure it aligns with your evolving goals and the dynamic nature of influencer marketing, allowing for systematic achievement of objectives and continuous skill development.

5. Plan Your Actions: Develop a step-by-step plan outlining how you will achieve your influencer marketing goals. Break down your plan into manageable tasks, considering both short-term and long-term milestones. Allocate time and resources for ongoing learning and skill development.

As an influencer marketer, the path to success is not only paved with lofty goals but also with strategic planning and deliberate actions. Crafting a SMART action plan is pivotal for influencer marketers aiming for success and skill development. By setting specific, measurable, achievable, relevant, and time-bound actions, you create a roadmap that aligns seamlessly with your goals. Whether enhancing analytics proficiency or building a compelling portfolio, each action becomes a deliberate step towards influencer marketing excellence.As you embark on this journey of strategic action planning, remember that adaptability is key. Regularly assess your progress, adjust your plan as needed, and celebrate the milestones achieved.

Um gezielte Aktionen zu planen, muss vorab ein Overview auf den gesamtheitlichen Marketingplan geworfen werfen. Welche Ziele werden mit Influencer Marketing verfolgt? Brand Awareness? Conversions? Leads? Gibt es außerdem Erfahrungswerte, auf die gebaut werden kann (intern oder extern)? Denn nur wer die Ziele und die Ressourcen kennt, kann die Aktionen genau ableiten. Mit diesem Overview, Zwischenzielen und dazugehörigen KPIs kann danach ein genauer Aktionsplan entworfen werden.

Actively seek feedback from your audience, peers, and collaborators. Constructive criticism can provide valuable insights into areas for improvement. Be open to adapting your approach based on feedback, fostering a culture of continuous improvement.

La revisión del progreso y la posterior evaluación de los resultados es una de las partes más importantes de un plan. ¿Por qué? En relación a la revisión del progreso del plan, es súper importante hacer un seguimiento exhaustivo de cómo está siendo la performance, ya que el influencer marketing nos permite ir readaptando el plan según los resultados obtenidos. Una campaña puede empezar sin cumplir los KPIs esperados, pero si se revisa y reajusta a tiempo, puede acabar siendo un caso de éxito. Y sobre la evaluación de los resultados, ese posterior análisis nos ayudará mucho a ver qué es lo que ha funcionado mejor y peor del plan que hemos hecho, dándonos un aprendizaje brutal para mejorar nuestro trabajo y desempeño en los planes futuros.

Keep a record of your achievements, challenges, and learnings. This documentation can be a motivational tool and a valuable resource for future planning.

Regularly assess your progress against the goals outlined in your professional development plan. Reflect on the effectiveness of your actions, celebrate achievements, and identify areas for refinement. Adjust your plan as needed, taking into account changes in the influencer marketing landscape and lessons learned along the way. Continuous review and adaptation are essential for staying ahead in this dynamic field.

Trying out different things in different ways is very important. And then choose 2-3 things that are working. One can follow these 3 steps to create consistently highly engaging content. 1) Post what you thought of posting, put yourself out there, no matter what type of content you create 2)Then your audience will provide you with some feedback, look for the number of engagement your content has made, especially share. 3)Do what's working, keep on posting the content in which you get the most engagement. And remember, its a game of improvement!

Influencer marketing is a multifaceted domain, and successful development goes beyond technical skills. Cultivate authentic relationships with influencers, stay informed about industry trends, and adapt to evolving social media algorithms. Embrace creativity and innovation, and remain open to collaboration and feedback. Foster a mindset of continuous learning and improvement, positioning yourself for long-term success in the ever-evolving realm of influencer marketing.

From my perspective, this article focuses on how to become a content creator and build your own personal brand. I've specialized in creating influencer campaigns for large tier one global brands, so know that world well. Whether engaging as a brand or on a personal level, some key questions to ask yourself are WHAT & WHY. What do you stand for? Who is your audience and what are their pain points? How will you help them? Asking these strategic questions will get you beyond tactical SWOT analysis and dig deeper on the true contributions you want to make and the value you bring.

I believe one of the most underrated methods of professional development involves researching the marketplace. Because the creator economy and influencer marketing is an ever-evolving industry, one of the initial tasks should be identifying the similarities and differences in job responsibilities and job requirements from a couple of positions with ‘influencer marketing’ in their titles. Gaining knowledge on what is currently desired in the marketplace, for this field specifically, will be a great start to identifying which areas you should work to develop yourself professionally.

Don't be scared to be bold. In the current climate brands are always trying to find ways of standing out. Once you've got your data points aligned, it is crucial that brands find a niche way of standing out in the market. This can be achieved by picking up on trends before they become viral or even creating your own. Leveraging market experts who work on influencer content every day is so important to deliver virality.

Estude muito sobre tudo! No Marketing de Influência ou na Creator Economy, se você só desenvolver habilidades técnicas, vai ser um profissional sem capacidade de co-criar, sem aprofundamento nas conversas. Atuo nesse mercado há 13 anos e estudo diariamente o mercado, atualidades, tendências, ferramentas, algoritmos, desenvolvimento humano, sociologia, comunicação, política etc. Meu maior conselho a estagiários, trainees e juniores que trabalham em projetos comigo é "seja curioso, investigue, pesquise". Isso forma gente que entra em reunião e tem o que dizer, não apenas um avatar figurativo de câmera e mic fechado.