Como você pode obter inteligência competitiva de eventos e conferências do setor?

Gather competitive intelligence from industry events and conferences by attending keynote speeches, panel discussions, and workshops to gain insights into competitors' strategies and trends. Network with industry professionals and ask targeted questions to understand their approaches. Visit competitor booths to observe their products, services, and marketing tactics. Take note of emerging technologies or partnerships mentioned at the event. Follow up on event materials, presentations, and social media to capture valuable post-event information.

This is great advice. I think it is also important to define what constitutes CI for you. When you have an idea of what you’re trying to achieve, you’re even able to choose events that are better fit, and with the right mix of speakers and attendees. Also, consider your space/sector, and match what success looks like to what event is happening to you’re able to gauge or predict potential value in advance and filter through potential options to narrow down on the appropriate event.

• Quais concorrentes principais estão expondo, quão grandes são seus espaços e onde eles estão localizados? • O que os concorrentes estão fazendo em termos de campanhas de marketing pré-exposição, apresentações na exposição, estratégias de mídia social, eventos externos, palestras, etc.? • Há alguma empresa nova com produtos concorrentes na exposição? • Os concorrentes existentes estão estreando algum produto novo na feira?

Dependendo de seus objetivos, seus esforços podem se concentrar em um ou dois concorrentes principais, um punhado de rivais ou expositores que competem pela atenção dos participantes, mas não estão necessariamente dentro do seu mercado.

To gather competitive intelligence (CI) from industry events and conferences, approach networking strategically. Start by identifying key individuals—customers, suppliers, analysts, journalists, or consultants—who can provide valuable insights. Use event apps, social media, or attendee lists to connect with them beforehand. When meeting in person, introduce yourself confidently with a clear value proposition. Ask open-ended questions to encourage deeper conversations, uncovering useful details about market trends, competitor strategies, and industry shifts. Additionally, listen carefully during panel discussions and presentations, as subtle cues or references can reveal competitors’ plans.

Uma das formas mais práticas de coletar informações competitivas é criar um questionário escrito ou eletrônico e enviar sua equipe para a feira, exposição e para os arredores da conferência para preenchê-lo. Embora o questionário deva se concentrar nas entregas que você estabeleceu, ele pode buscar tudo, desde a condição das exposições concorrentes, até o conteúdo da apresentação ao vivo.

Something else to think about is that sometimes, a collaboration is what you need to unlock growth from these events, so as much as your getting intelligence that’s competitive, also look out for collaborative options; which attendees can deliver cognate value to you though a collaboration, integration, etc. Part of what your looking or shopping for at these events is also this. Ensure to actually listen to people are you network; really hear them and their bùsiness and identity the problems they're trying to solve, and sift through all that information for potention collaborations that can provide symbiotic value.