Como você navega opiniões conflitantes sobre o nível de inovação necessário em um novo produto?

The best way to resolve this would be to converse with internal and external stakeholders, ask them to jot down their opinions in a shared document so all of them can be marginally aligned. Then take the lead in collating the same for a foundational MVP or MVQ

Determine the level of integration required in a product by assessing user needs, compatibility with existing systems, and the complexity of required functionalities. Consider business goals, scalability, and potential integration challenges to ensure a seamless user experience and operational efficiency.

Gathering views of various stakeholders is crucial because every person every team view the product from a different standpoint, a different perspective. For example, your engineering team would be concerned about the technology innovation and trends, while at the same time your marketing team would be focusing all their energy in assessing the market trends. Not just on the professional front when you bring something on the table, peoples' personal interests come out as well. All said and done, don't forget to do this exercise after appointing a steering committee or a final decision maker or you might just end up creating more conflicts.

Firstly this requires well defined product objective and goal, then ea h stakeholder should be aligned with the objective and goal.Next gather market research data and customer feedback to ground the discussion and facilitate open conversation/discussion ensuring ever voice is heard. Lastly find middle ground balancing ideas and the practical need, it’s alignment to product objective and support of market research data to make the decision.

Los japoneses utilizan un método que se pronuncia como "Contá", bajo esta metodología analizan durante un periodo determinado un producto en específico, en los diversos puntos de contacto que tendrán a su salida al mercado. En la distribución, para saber si será fácil de operar, apilar, movilizar. En la venta, para que sea atractivo, informativo, demostrativo. En el cliente final, para que llene sus expectativas, llegue a satisfacer su necesidad. Es como un focus group vivencial.

Insights are well done when they are composed of both quantitative and qualitative data. The data to analyze should not be only numbers in a Tableau. It should include valuable feedbacks / interviews inputs and observations notes. Especially in an innovative setup, analyzing data is key to objectivize decision.

Analyzing data from diverse feedback is pivotal in determining the appropriate level of innovation for a new product. In my role as a product innovation leader, I've found that systematic data analysis is essential. For example, when developing a new smart home device, we collected extensive feedback from early adopters, mainstream consumers, and industry analysts. By analyzing this data, we identified a common desire for user-friendly automation features, balanced with concerns about data security. This informed our decision to innovate with simplicity and robust security as core features, making our product advanced yet accessible. This approach ensures the product strikes the right balance.

Na Wonder Size, eu tenho um grupo VIP que é a minha régua para medir novos produtos. As vezes tenho ideias que parecem geniais para mim, quando mando uma pesquisa, com 10 pessoas já tenho um feedback. Acredite, 10 pessoas já você já consegue ter uma métrica. Se tiver já uma base de clientes expressiva , convide-os para dar feedbacks, e se prepare, vai doer ouvir a verdade. Esteja aberto para mudanças.

To analyze data effectively, look for patterns and common themes in the feedback collected. This step isn't about reaching a consensus but understanding the spectrum of needs and expectations. Use this analysis to determine the appropriate level of innovation, ensuring your product is neither too conservative nor too advanced. Aim to resonate with the majority while offering something unique and valuable. Balancing these insights helps create a product that stands out and aligns with market demands, driving both customer satisfaction and business success.

A veces también debes contrastar con el fabricante, alimentarnos un poco de aquello que están desarrollando como proyectos en proceso o futuros, nuestros pares en otros continentes.

Prioritizing features and innovations is crucial in managing conflicting opinions and driving a product towards success. In my experience, setting clear priorities ensures that development efforts are aligned with the most impactful aspects of the product. For instance, while working on a new e-commerce platform, we faced a multitude of feature requests. By focusing on the core value proposition of seamless user experience, we prioritized features like a one-click checkout process and real-time inventory updates, which directly enhanced customer satisfaction and operational efficiency. This approach allowed us to judiciously allocate resources and deliver a product that met strategic objectives while satisfying key customer needs.

Prioritizing is hard. There's always the framework to make the decision a data-driven process but then there is the politics and the "soft inputs" from CEOs and other leaders who believe know "better". Start with a framework that allows you to quantify the impact of the features and functions you want to build into your product and also develop a roadmap for future capabilities. Get customer data to support your decisions. And find strong sponsors inside the organization to help you navigate the organizational challenges.

To prioritize features and innovations, align with strategic objectives and customer value / value propostion. create value proposition statement, Use the Effort/Impact matrix to identify high-impact, low-effort features(check product plan's guide). Another method is RICE scoring, evaluating features based on Reach, Impact, Confidence, and Effort. This helps focus on initiatives that advance product goals while considering resources. Balancing innovation and practicality ensures you develop features that provide the most value to customers and your organization. Engaging your team ensures diverse perspectives and stakeholder alignment, crucial for successful product innovation.

Uma vez ouvi uma fala do Barack Obama que ele tomava decisões baseados nos dados que tinham na mesa. Se depois de dois dias ele percebesse que eram erradas por conta de novos acontecimentos ele mudava o mais rápido possível. Essa fala me deu mais segurança para "errar" , mas a minha regra é arrumar o mais rápido possível . Importante, faça as pazes com você mesmo. Um tomador de decisões não pode ficar se julgando e se medindo a um fracasso. Fracasso é um acontecimento e não uma pessoa.

In product innovation, making decisions requires courage and foresight. Leverage frameworks like the SPADE method to enhance decision-making. SPADE stands for Setting, People, Alternatives, Decide, and Explain, ensuring comprehensive analysis and accountability. Balancing Type I (irreversible) and Type II (reversible) decisions is crucial. Type II decisions, which are adaptable, encourage experimentation and agility. Prioritize decisions that align with strategic goals, market demands, and brand identity to shape the future trajectory of your product line, fostering both innovation and practicality.

Comunicação é estratégia. Antes de começar qualquer apresentação, negociação se prepare. Encontre a sua forma de apresentar as coisas em uma zona de conforto de fala sua. Se inspire, mas não se cobre ser igual a ninguém, autenticidade na comunicação gera confiança. Tenha sempre o objetivo final de onde você quer chegar para ter o controle.

Effective communication in product innovation ensures alignment and clarity across stakeholders. Articulate the product vision and rationale behind innovation choices, linking them to customer needs and market demands. Use storytelling to engage your audience. Practice active listening to address concerns and incorporate feedback, building trust and buy-in. Utilize visual aids and frameworks like roadmaps to convey complex information succinctly. Adapt your communication style to different audiences, ensuring transparency and fostering a collaborative environment. This enhances team cohesion and drives successful product outcomes. "The single biggest problem in communication is the illusion that it has taken place." — George Bernard Shaw.

Transparency is key when it comes to innovative features or products. Under promise, over deliver. Numerous example of startup failing after big promises of disruption. Innovation is an hype word in itself. Make sure it is understood as it should, and manage the expectation ethically, to build trust.

You can do a few things to ensure you iterate and improve regularly: 1. Think ahead of your development teams, have a 3-months to 6-months roadmap in place. Keep updating, revising, and improving your roadmap as well. 2. Ensure you continue to speak to your product users. Their feedback is vital. 3. Analytics: you have to gather usage analytics and continue to work on the data you have to improve user experience, introduce features to further increase monetization and revenue, and possibly get insights that give you more innovative ideas to take your product to the next level. 4. Continue to think and work on adding a feature that might be required by customers but even they do not know if they need it. Example, Iphone!

Depending of the industry your product is catering for, the "fail fast, fail early" mindset may not be welcomed. Instead, use the "try, learn, iterate" language that highlights the flexibility to adapt the product roadmap with [real] customer feedback and lessons learned during the previous sprints.

La pregunta: ¿Cómo se manejan las opiniones contradictorias sobre el nivel de innovación necesario en un nuevo producto? Consideraciones: - Hay varias posibilidades de innovación en un nuevo producto - Hay opiniones que defienden opciones diferentes Quiere decir, estas en la fase final de innovación de un producto. La solución: Haz un test de mercado "completo" de las dos opciones, y tendrás la respuesta!!!

Always, always, always look for ways to "break your product". Not in the literal sense, but rather to disprove any assumptions you have made. A professor of mine always recommended to think/ask/use double-negative sentences since they are difficult to process and remove bias.