Como fazer parcerias com outras marcas?

Partnerships aren't about making friends, they're about creating value. Find brands that share your vision, complement your offerings, enhance your reach. It's not just about what they can do for you, but what you can do for them. It's a two-way street. Approach them with a plan, not just a proposal. Show them how the partnership benefits them, their customers, and yours. Negotiate, but never compromise your brand. Together, you can conquer more. Remember, in business, you're not an island. Collaboration is key to expansion.

One thing you should always keep in mind when partnering with others, is to not deviate your main topic too much. A lot of companies have really good results when partnering with others from a different niche, but it's always important to don't forget to still focus on your main audience. If you create content to please your partner's audience, you might be doing a disservice to your audience that follows you for a specific reason. You don't want to disappoint them in your content, since they are your most loyal customers/followers/subscribers. This is mostly focused for niched content creators on social media platforms.

Transparency is the one thing that helped us to reach heights. Before and after partnering with the brand, transparency is the key to success.

In my opinion, strategic partnerships are the best. Two brands need to identify how we will tap a new audience in probably the same marketing budget. For example: a basic in app promotion on respective home pages about the partnership and offerings that helps communicate the active daily users about the partnership. Brands also need to understand that there could be overlapping of the audience but that's also a win win situation as the word and communication would spread faster. So whenever we opt for partnership we need to know how it's going to help flourish the current offering or goals for both brands and audiences.

Apart from reaching new markets and saving costs, partnerships also allow you to learn from others' business practices, enriching your company's understanding of the industry. You can gain insight into different work cultures, operational efficiencies, and innovation approaches, thereby expanding your team's learning curve.

The hard truth is that the smaller you are, the harder it is to find partnerships, but it's not impossible. If you have a big brand, a lot of the times, people will reach out to you looking for partnerships, but when you are small, you will have to try finding people that are at the same level as you. Try looking for people in the same niche if possible, and reaching out to them on social media platforms, or a professional email (sometimes available in their bio/caption. The reason why you look for people with a similar audience size is because most likely one of the sides will feel like only one of the parties in getting benefit from it.

Here are certain criteria I used to consider while partnering with brands: 1. Is the brand aligning with my brand positioning. 2. Is the brand capable enough to introduce me to new consumer segments? 3. Is the brand bigger than mine, to leverage its reach. 4. If the brand is smaller than mine, what exact objective are we trying to achieve through it. 5. Are we mutually benefitting out of the partnership or is it a one way street. This way, you can choose the right partner for your brand.

You should always have the goal to benefit everyone equally and listen to the other side's desires and wants. Doing it once could bring some success to both companies, but if you can make it a long-term relationship, you can see a lot more! Because of this, you should make sure the other party is very happy with the terms before setting anything in stone.

Polymorphic alignment is always difficult to assess. A solid rules of engagement, as well as arbitration constitution would be cost of entry into a partnership of this type.

While negotiating, emphasize on the creation of an "exit strategy". It's vital to plan for the possibility that the partnership might not work out. Such a strategy outlines the process for dissolving the partnership while minimizing harm to either party.

First and foremost, you need to make sure that the brand is giving you a clear brief that lets you know what their expectations are. Especially if it’s is your first time, you should be going into the partnership knowing exactly what success looks like. Do not hesitate to reach out to the brand with questions. Be sure you’re following the brief and the key components listed in there - links, delivery dates, etc. As a brand marketer, my favorite influencer partners are the ones who submit work EARLY or on time. It’s the worst when you have to chase people down for content for be mindful of deadlines!

Consider applying the COOPERA method: "Combining Open and Owned Innovation through External Resources and Activities." It consists of 7 steps: 1. Contextualize: Identify specific challenges for brand innovation. 2. Observe: Scan for potential brands, and technological & market trends. 3. Orient: Determine the type of brand collaboration: partnerships, outsourcing, licensing, or other forms. 4. Organize: Establish the necessary organizational structures and processes. 5. Prepare: Identify potential external partners and assess their capabilities, expertise, and alignment. 6. Execute: Engage and collaborate with external partners to develop innovative solutions. 7. Reflect and Adapt: Monitor and evaluate the effectiveness.

Reaching out and asking for feedback shows that you care about their success. Try to do this often to make sure you are making the needed adjustments, so both parties get the same benefit from it, and can see success in a similar level. The relationship will not last if they feel used.

Managing relationships is crucial. Here are 7 tips to help you: 1. Clear communication: Maintain transparent and open lines of communication. 2. Build trust: Focus on building rapport and positive relationships by being reliable, honest, and delivering. 3. Encourage collaboration: Encourage sharing of ideas, insights, and expertise. 4. Engage stakeholders: Actively involve stakeholders throughout the process. 5. Reward contributions: Celebrate successes, publicly give credit where it is due, and offer incentives. 6. Manage intellectual property: Clearly define agreements and expectations regarding IPR. 7. Foster a learning culture: Promote knowledge sharing, reflection, and encourage experimentation.

Outlining the roadmap and areas of continual improvement are essential to maintaining the core direction. Established comm paths must be outlined and followed from the outset.

Consider using a Partnership Relationship Management (PRM) tool to manage and analyze your partnerships efficiently. PRM tools can track and manage the partnership's lifecycle, from recruitment and onboarding to growth and retention, offering useful metrics for evaluation.

Consider the potential for global partnerships, especially with the ease of digital communication. This can offer you opportunities to tap into international markets and diversify your brand presence. Just remember to account for differences in culture, language, and regulations when entering into these partnerships. Also, keep sustainability and social responsibility in mind while partnering. Collaborations that reflect a commitment to these principles can greatly enhance your brand's reputation.

One of my favorite brand partnerships was celebrated yesterday during a national “day of”. Every year during the summer you see in store merchandising, promotion, and advertising pulling together three brands from three different manufacturers, that when combined together creates something magical, the S’more! This is a 1+1+1=5 situation. - Honey Maid Graham Cracker from Mondelez - Jet-Puffed Marshmallow from Kraft - Hershey’s chocolate bar from Hersheys As mentioned above partnerships like these can be difficult to pull off but when they work well and can be executed year after year to work out the kinks and improve efficiencies, there can be tremendous value for all parties involved!

Successful partnership marketing is contingent upon 5 steps to finding and collaborating with a "right fit" partner: (1) outlining your end goals to justify the investment of time, energy and effort, (2) cultivating a short list of potential partners who share similar values, (3) finding those partners who realize the mutual benefits of collaboration, (4) ensuring their audience translates into potential customers for your brand and (5) agreeing on each partner's responsibilities to meet expectations.