Quais são as oportunidades de desenvolvimento de carreira mais comuns?

One item I've found helpful is to research sites and organizations in your space. Sign up for their newsletters or seminars. There is an ample amount of free content out there to help educate and inspire. It's helpful to collect a mix of materials inside and outside your company to ensure you have a diverse mix of knowledge.

For those pursuing or currently in a digital marketing career, sites like Google, LinkedIn and HubSpot offer *FREE* courses with certification. It's a good refresher for old-timers (not me! haha) and a good place to start for those who want to learn more about digital marketing, and especially a great place for fresh graduates to get their hands dirty! Digital marketing is all about getting the grind in but these courses help to craft your foundation into the subject.

Please don't forget that mentoring is a two-way street, as the mentee you must be willing to prep for your sessions, have questions ready, clarify if you don't understand something, actively listen and apply if in agreement with guidance (if not, talk about it!). Too often the mentee feels it's all in the mentors side to give the sessions direction, a mentor cannot read minds and a conversation, the building of a relationship, is needed to get the most out of this (on both sides).

As an introvert, I can struggle with networking at times. "Networking" is usually perceived as large gatherings where you need to mingle and approach people who you don't know. That's not always the case. If networking doesn't come natural to you, then go about it in ways that are more digestible; reach out to someone on LinkedIn who is in a similar role, ask a colleague to introduce you to someone, or start small by attending webinars on topics that interest you. The key is to remember it's about relationships and not social gatherings.

I'm never good at networking events - I get really self-conscious and probably just never knowing how to master it without being awkward. But I find it easier to network through LinkedIn by just messaging people that I'm inspired by or their thought-provoking posts. It gives me a shield to hide behind but still enabling me to network and connect with people I relate to. I've learnt and gotten advice from them - people whom I don't think I will ever approach in a networking event. So, to introverts who's scared about networking (hey, me too!), try doing it on LinkedIn.

When the pandemic struck and we're at home, I struggled to find a way out of work and house chores. I then found a way to help a local company to advertise their business through Google Ads. It was a first time for me setting up a campaign on Google Ads. What I've learnt in that process was discovering how the platforms works and optimizing it while helping the local company at the same time.

For those learning, projects that apply to a new technology or topic you are learning are an excellent way to show adaptation of your knowledge and skill sets. As you are working on getting into a field this could be a great way to start your pipeline for a portfolio or website. If you are in a role, where is your niche and how can you collaborate with your manager to partake in something that exhibits it.

Self-objectivity is hard. It's hard to look at ourselves without bias, specifically as it relates to our opportunities. If possible, find a leader who you trust and who will be extremely honest with you. Candid feedback is critical so we can address the areas of our performance that may be blind to us. When something doesn't go your way, stop and ask yourself, "How could I have reacted, approached, or dealt with that situation differently?" By doing this, it not only helps increase our self-awareness but it also helps us develop a growth mindset.

Some of the most significant opportunities can emerge from unexpected shifts and challenges, so keep an open mind and remain agile in your approach.