Sua equipe está dividida na priorização de recursos. Como você pode navegar por conflitos em P&D de produtos?

To navigate conflicts in feature prioritization, establish clear criteria, facilitate open discussions, and use data to guide decisions. Focus on customer needs, aim for consensus but be ready to decide, and consider breaking down larger features. Use experimentation to gather feedback, and set up regular reviews to adjust priorities as needed.

Start with the outcome that you want to happen for the customer. Do you have stronger evidence in your solution options that helps the customer achieve the outcome? If you are lacking data, what data can you get as fast as possible, and what confidence level do you need to operate? In cases of larger decisions (hard to go back from), take your time to validate your assumptions. In smaller cases, you can trust less evidence and see how the solution actually works for the customer when they get their hands on the solution.

Make sure to not only listen to the "hippos" of the room, but also those who most likely have the biggest voice in the room. Try to make sure that each person has gotten their input to the decision. Practice that you give room and build an environment where it is okay to be wrong. Experimentation and creative thinking are allowed. Finally, you do not have to have a collective voting reach to a decision. People can disagree, but still commit to selected option.

Look at the outcome and evidence that you either have or have not. Try to think more objectively with set of parameters. I, however, don't really encourage you to use only one framework or attribution model for priority. I encourage more on the principles of what success looks like. You need to combine both quant data and qualitative insights. I would argue that impact is still most often a subjective measure and requires a lot of contextual knowledge to make a decision. Unless you have a super good attribution model. I would love that we could objectively measure impact, but I have never seen that actualised in reality. We need to have a set of impact parameters and imagine deeply delightful moments for the customers.

It can be as easy as putting a document together and priotity 1 is on top. Or a whiteboard / some product tooling such as productboard. The most important part is to make it clear on your teams reasoning that you can share this to others in order to align them.

This is often neglected. Put a calendar note and check your quant metrics, Ask for feedback from your customers and make sure to follow up with them. Don't change your estimated impact, but own it, and try to analyse objectively the reasons you either exceeded the impact or not. Gather the team around the outcomes to motivate them and give them agency based on the results.