While launching a product in a competitive market always fight on the basis of better service, better feature. Never fight on the basis of price otherwise you will lose money, as the prior present players would have already taken out the invested money and running on this margins

To market a unique product in a competitive market: Analyze Competitors: Identify their strengths, weaknesses, and market gaps. Know Your Audience: Understand their needs, preferences, and behaviors. Highlight Your USP: Focus on what sets your product apart and solves unmet needs. Set Clear Goals: Define measurable objectives for success. Choose Effective Channels: Target platforms where your audience is most active. Test and Refine: Launch a pilot, gather feedback, and optimize based on insights. Keep adapting to market trends for a sharp and competitive approach.

1. Understand Your Costs Fixed Costs: Manufacturing, marketing, and administrative expenses. Variable Costs: Costs that change with production levels. Calculate your break-even price to ensure profitability at any price point. 2. Analyze Competitor Pricing Study your competitors' pricing structures, including base price, discounts, and bundles. Identify the perceived value of their offerings to customers. 3. Define Your Value Proposition 4. Segment Your Market 5. Choose a Pricing Model 6. Conduct Market Research 7. Monitor Elasticity 8. Leverage Pricing Psychology 9. Incorporate Promotions 10. Test and Iterate

good all marketing book still works. remember 4p approach. Define your advantage. The only reasonable point for having price lower than competitor is that you have either cheaper capital cost than competitor OR better supply chain OR better cost management. p.s. for me personally I'd prefer compete via outstanding product rather dumb pricing or marketing fight