Você está liderando uma campanha criativa de comunicação interna. Como você pode medir seu impacto de maneiras inovadoras?

Establish clear indicators to measure the level of accuracy and change before and after the campaign. Measure changes in skills and organizational values. Evaluate the accuracy, precision, and improvements in work quality. Assess changes in the quality and efficiency of the work. Measure the team’s collective performance.

Você pode medir o impacto de uma maneira inovadoras que vão além dos tradicionais KPIs. . Engajamento em Tempo Real com Gamificação. Podemos implementar elementos de gamificação, como quizzes, desafios e competições relacionadas ao conteúdo da campanha e acompanhar o número de participações, pontuações e a evolução dos colaboradores nas atividades propostas.

To measure the impact of a creative internal communication campaign innovatively, use a combination of engagement metrics, such as participation rates and feedback surveys, alongside qualitative measures like employee sentiment analysis and anecdotal evidence. Implement interactive tools like real-time polls or gamified elements to track immediate responses and gather insights. Additionally, monitor changes in team performance or behavior that can be attributed to the campaign, and use these insights to refine future initiatives.

By actually using creativity. Use call-to-actions and track how many responses you actually get. These call-to-actions can be funny ones, like asking people to respond with memes. Call-to-actions could also be something like asking people to wear some specific color on some specific day to see how many participate. Or it could be something as easy as having an app where you can anonymously provide feedback with :), :| or :( emojis based on whatever it is you want to gather feedback on.

Surveys with open-ended questions that do not lead responses are good as are suggestion boxes. But they should be part of how feedback is captured, not the only ways to do it. To truly gauge the impact of your campaign, consider setting up regular, informal "listening sessions" where you meet with small groups of employees to discuss their reactions in real time. You'll capture more nuanced feedback and create a space where people feel comfortable sharing honest insights. You can also explore the use of storytelling by asking individuals to share stories about how the campaign has influenced their work or mindset. These personal experiences can provide powerful qualitative data in ways that numbers alone cannot.

An example of how we measured the success of embedding a culture change was to create a catch phrase that explained how employees had a critical role to play in the change exercise. It was a kind rally call when someone said one half of the phrase, others complete the second half of it. It was catchy and meaningful at the same time and was used at all internal events by all departments. we knew it worked when individuals and small groups started to use it on their own months and years after the official campaign ended.

Conduct quick, themed pulse surveys that use storytelling or gamification. Use AI-powered sentiment analysis tools to track the tone and emotion of conversations on internal platforms