Você está pronto para lançar seu próprio negócio. Como você pode aplicar suas habilidades de marketing para ter sucesso no campo?

Ao idealizar um novo negócio, a maioria das pessoas pensa primeiro na proposta de valor do produto ou serviço, se esquecendo porém de estudar o mercado. De nada adianta o lançamento de um produto ou serviço, se não há o entendimento do mercado. Quando começo um novo projeto, costumo utilizar com frequência o Business Model Canvas. É um documento que considero relevante para as diversas etapas da construção de um negócio. Através dele, já consigo identificar as principais pesquisas a serem realizadas. A pesquisa de mercado envolve muito mais do que a concorrência, englobando também os parceiros chave, a precificação e a estrutura de custos. O Business Canva pode te auxiliar no desenvolvimento de um negócio mais sustentável e próspero.

Before diving into the market, it’s crucial to understand the landscape. Conducting comprehensive market research is essential. This involves identifying your target audience, understanding their needs and preferences, and analyzing your competitors. With this information, you can tailor your product or service to fill market gaps, effectively position your brand, and create messages that resonate with potential customers. Market research is the foundation upon which successful marketing operations are built, ensuring that all subsequent decisions are informed and strategic. Let’s prioritize research to pave the way for success!

Marketing Research provides information and data that helps make a sound investment decision by collecting and analysing data and statistics. The importance of marketing research lies in its ability to detect market gaps and threats, identify clients' needs and help enhance competitive advantages and opportunities. It also provides satisfactory answers to product or service, market, pricing policies, promotion and distribution

Here’s a streamlined approach to leverage your marketing skills for your new business: 1. Research: Know your audience and competitors. 2. Brand: Develop a unique identity. 3. Digital: Build a website and engage on social media. 4. Advertise: Use paid ads and promotions. 5. Engage: Use CRM, gather feedback, and interact with customers. 6. Analyze: Track performance and adjust strategies. 7. Network: Connect with industry professionals. 8. Serve: Provide excellent customer service. 9. Learn: Stay updated on marketing trends.

Launching your own business requires leveraging marketing skills effectively. Start by defining your target audience and crafting a compelling brand story. Utilize digital marketing tools like social media, SEO, and content marketing to build awareness and engagement. Implement data-driven strategies to measure and optimize campaigns for maximum impact. Stay adaptable, continuously learning, and refining your approach to stay competitive and achieve sustainable growth in the market.

A company identity is the most important and powerful tool for growing your business in this competitive market and highlighting a good and positive impact for your company on your customer's mind. Helps identify the organization without you; They help describe your services and the quality of your business as well, and may include your logo, booklet, website, business cards, etc. Corporate identity is the primary tool that represents your business in the market among different competitors. Essentially, company and brand identities are an expression of the organization's culture, personality, products, services and attitudes. A strong and effective corporate identity helps your business stay on the market for a long time.

Following on from my comments above... 2. Branding - Define who you are (your mission statement, your values, why you do what you do and how.) It's that simple - I call these 'the pillars of truth'. These straight forward statements are your unique identity when you present your brand in the marketplace and how you talk to prospects and customers. Get these right and everything will flow neatly into your content proposition and further refinement can stimulate core brand messaging for your target audience segmentation.

Crear una identidad de marca fuerte es crucial para destacar en un mercado competitivo. Define claramente los valores, la misión y la visión de tu negocio, y asegúrate de que se reflejen en todos los aspectos de tu marca, desde el logo hasta la comunicación con los clientes. Una marca coherente y atractiva no solo atrae a los clientes, sino que también construye lealtad y confianza a largo plazo.

- Establish a strong brand identity - Develop a unique logo, color palette, and messaging that resonates with your audience - Use tools like Canva to design branding materials even if you’re not a designer

Plus que l’identité de marque, il s’agit de définir sa plate-forme de marque : son identité (graphique, visuelle et sonore, avec les réseaux sociaux c’est indispensable !), sa signature qui est une traduction du positionnement et permet de faciliter la compréhension de la marque : surtout quand on choisit une marque dont le nom n’est pas explicite sur le métier. En plus de l’identité et de la signature, il est utile de travailler sur sa raison d’être, sa vision, ma mission et ses valeurs.

Strategic marketing is the most important part of every business plan the company adopts to achieve its organizational goals and care for its customers and resources. Through strategic marketing, companies determine their competitiveness and their current position in the market to build a competitive and successful strategy from scratch. Strategic marketing strategies improve the business framework and value the marketing goals of companies to gain public confidence, increase sales on their impact and achieve the goals. Here are the fundamentals of strategic marketing and how to build the strategic plan in an effective way.

For what I have learnt from my work experience. I will mark down the platforms that I think are the most effective in achieving my goal clients/audience. Now I will come up with a marketing plan according to the platform. And make sure to deliver. Other than social media, I have email marketing and other outbound marketing tactics to reach maximum audience.

La planificación estratégica es esencial para guiar el crecimiento de tu negocio. Establece objetivos a corto y largo plazo, desarrolla un plan de acción detallado y mide regularmente tu progreso. En mi carrera, he aprendido que la adaptabilidad es clave; revisa y ajusta tu estrategia según sea necesario para mantenerte alineado con las demandas del mercado y las oportunidades emergentes. Con una planificación estratégica sólida, puedes navegar los desafíos y asegurar el éxito sostenible de tu negocio.

La stratégie doit clarifier le lien entre performance commerciale, satisfaction et expérience client, et enfin outils de communication média/ hors médias et les actions marketing.

Minha área favorita no Marketing é o Planejamento Estratégico! É aqui que iremos colocar em prática os estudos realizados e implementar as estratégias de posicionamento para a venda. Nessa etapa é preciso criar as conexões entre as pesquisas, as referências e as demandas do mercado, explorando caminhos e criar estratégias que possam encantar os consumidores. Seja na elaboração de planos de mídia, seja no desenvolvimento de parcerias estratégias, eventos, merchandising... Se você já entendeu qual a principal proposta de valor do seu produto, poderá traçar um plano estratégico de curto, médio e longo prazo e assim aplicar as estratégias mais coerentes com cada etapa do processo.

Bâtir une identité numérique est Game changer pour tout business. Le fait d’être visible sur Internet permet de donner confiance. Quelque soit le métier dans lequel on évolue, les prospects, clients ou partenaires auront besoin de se rassurer et consulteront Internet pour connaître votre travail et votre réputation. C’est aussi l’occasion de se servir de canaux digitaux pour convertir, se rendre visible et rassurant !

People spend about 37% of their time on meeting media interacting with branded content One of the most important features of digital marketing: ✅ Easy access to information on any commodity and its features due to the Internet's strong penetration. ✅ Access to the commodity from any individual or organization. ✅Opening up the space for everyone to market their goods or expertise without distinguishing between a giant company with large capital and an ordinary individual or a small company with limited resources. ✅Low cost and easy implementation ✅Easy access to information on any commodity and its features due to the strong spread of the Internet

- Build and maintain digital presence. - Create a user-friendly website using platforms like WordPress or Wix - Optimize content for SEO to attract organic traffic. - Maintain active profiles on social media channels that your target audience frequents.

4. Digital Presence - Simplify your journey and be clear about your offering - make sure your website articulates your benefits up front, if you have accolades or industry badges, use them and ensure users can identify themselves in your user journey. Social channels should be non salesy, have good story telling around your brand and business and offer guidance as opposed to strict direction on finding out more. Don't overcommit or spread yourself too thinly in terms of where you are present in the digital space. You are a small business - you won't have the resources and don't do social media for the sake of doing social media as doing social media badly can have more of a negative impact than doing none at all.

5. Analytics and Adaptation - Insight is everything, however as a small business you don't need complex attribution modelling and detailed conversion charts. Keep it simple and utilise free tools such as google analytics and google search console for web metrics, and from a CRM and communications perspective - tools like Hubspot and Mailchimp offer a baseline Martech that will scale as your business grows but at a starting cost of anything between 25 to 30 dollars per month to get you started. I always recommend Hubspot for small businesses as it is user friendly, has great interfaces for building things like emails without the need for coding skills and the CRM functions are clean and will help you manage your data efficiently.

The power of marketing lies in the tool of analysis, marketing without analysis becomes just speculation, hypotheses and budget disbursement, good marketing performance is that based on its numbers language for mainly outputs there is a marketing base that says (what cannot be measured, best not executed).. By analyzing your competitors, you can identify their strategies, strengths and weaknesses, allowing you to distinguish your business and gain a competitive advantage. The market is constantly changing as well as the tools related to it. Today there are a lot of tools that help analyze performance better than it was. Your dedication to this skill will make a big difference to the project, the foundation and the marketing team mainly

- Monitor and analyze your marketing efforts to make data-driven decisions. - Use Google Analytics and social media insights to track the performance of your campaigns and understand what works best for your audience.

- Share valuable content to engage your audience and establish authority. - Start a blog or a YouTube channel where you share insights and tips related to your industry.

Always share valuable content at every opportunity. Go over and above. Customers will always see through you when you try and hold back or tease certain information. Ask questions and make it about them at every opportunity too. This helps you get to know your customer and tailor you knowledge/advice accordingly.