BorgoAcademy

Suuuuuuper stoked to announce that I’ll be speaking at Web Summit in Lisbon this November, and can't wait to see you there! I'll be sharing the stage with my good friend Pedro Jardim, co-founder at anitya, where we’ll present a keynote titled: "What's Next for the Immersive Web." Since Meta’s rebrand, the metaverse hype went full throttle but later fizzled out in the public eye. Behind the scenes, however, the immersive web has been quietly innovating at a rapid pace. 2025 is set to blow the doors wide open, marking the biggest shift in how we interact with technology since the dawn of the internet. Our talk will begin with a hypothesis that the new internet is built on three core layers: Interface: Extended Reality Logic: AI Data: Blockchain And will unpack: → XR’s best use cases in 2024 and what’s next for 2025 → AI’s major breakthroughs and how it will empower the new web’s logic → How blockchain will serve as the backbone of the new web, powering both data processing and payment systems Find us on November 13th 2:30 PM - 2:50 PM Stage 8, Pavilion 3 LFGrow! #RightClickSaveAs

Super stoked to announce that will be speaking at Europe's premier CRYPTO AI:CON in Lisbon this November, and we'd love to see you there! In my keynote, "Web3 Needs a Rebrand" I'll dive into: → How to make Web3 more accessible to mainstream audiences → Lessons from advising top brands on their Web3 strategies → The future of branding in a decentralized digital world I'm sharing a code that allows you free tickets to the conference - it's faster fingers first on this one Use the code "RO75RJ" to claim your free ticket! But don't worry if you missed this chance - you can still avail a 40% off discount by applying the code "DON40" Join me to explore how we can rebrand Web3 for mass adoption! LFGrow #RightClickSaveAs

Is Bitcoin the Answer to Every Investor’s Dilemma? This report, titled "Bitcoin: The Digital Gold Rush," is a presentation by Michael Saylor from MicroStrategy. It explores the investment case for Bitcoin as a revolutionary financial asset. The document was created to challenge conventional thinking in finance and promote Bitcoin as a unique form of digital capital that transcends traditional investment paradigms. Here's my 5 Takeaways: 1. Bitcoin Outperforms All Major Asset Classes: Over the past 14 years, Bitcoin has consistently surpassed inflation, outpacing returns from equities, gold, real estate, and bonds, making it the strongest-performing financial asset in the world. 2. Institutional Adoption is Accelerating: Large institutions, countries, and companies are increasingly integrating Bitcoin into their treasury reserves, reflecting its growing acceptance as a legitimate store of value. 3. Digital Capital vs. Traditional Assets: Bitcoin offers all the advantages of traditional assets (like real estate or gold) without the physical liabilities. It is portable, divisible, and resistant to censorship, making it a unique, programmable form of digital energy. 4. The Countdown to Absolute Scarcity: With only 19.7 million Bitcoin mined today and a cap of 21 million by 2140, the report warns that the next decade is crucial for securing Bitcoin as the supply becomes increasingly scarce. 5. Volatility is a Feature, Not a Bug: Contrary to critics, the report argues that Bitcoin’s volatility attracts superior capital and talent to the asset class, making it more vibrant and adaptable than traditional investments. Is Bitcoin truly the new gold, or just another speculative bubble waiting to burst? Keen to hear your thoughts. LFGrow #RightClickSaveAs

I deeply believe that the next iteration of the internet, AKA Web3, is an evolution of a stack of technologies that have those three elements on it's core: 1. Interface: Immersive Experiences (Metaverse/AR) 2. Logic: Artificial Inteligence 3. Data: Blockchain Credits to Gabriel René on the incredible simplification above. With that said, I was stoked to share my thoughts on this topic in the: "Marketing Review University of St.Gallen – Artificial Intelligence and Metaverse: The Next Frontier In Retailing" In this report we dove deep into: 1. AI and the Metaverse – Their role in enhancing customer experiences and blending physical with digital worlds. 2. The Blockchain Dilemma – Why focusing solely on the data layer limits the potential of Web3 and what brands need to consider instead. 3. Strategic 2024 Recommendations – How brands can leverage these technologies to create real, value-driven experiences. Key takeaway: Web3 doesn't have to be complicated. The product is not the "tech"; the product is better digital experiences. Web3 is not about degens on Twitter waiting for the next pump and dump. It's not about NFT cartoons and ponzinomics either. Web3 is the evolution of the internet. But make no mistake, Web3 is not the last destination; it's just ANOTHER natural evolution of an ever-evolving internet. We will see Web4, Web5 ... Web69. Web3 is not "just" Blockchain and all that decentralized jazz we love talking about. Blockchain is the Backbone of the new internet. Super grateful to the team at Marketing Review St.Gallen for giving me the platform to share these ideas! LFGrow #RightClickSaveAs

I'm giving away $25,000 worth of Web3 Marketing Content – for FREE! I'm super stoked to share the ultimate FREE database of 165+ Web3 Marketing Keynotes. Here’s what’s inside: ✅ 300+ world-class speakers ✅ 50+ conferences from the biggest names in crypto ✅ 64+ hours of exclusive keynote content – FOR FREE! This resource was created by The Marketing DAO in partnership with BorgoAcademy to bring you insights that would normally cost you over $25,000 in conference fees. Get instant access NOW! Comment “LFGrow” below or tag a friend who would love this – and I’ll send it to your DMs! LFGrow 🔥 #RightClickSaveAs

So... Apparently I’m Portugal’s Top Fintech & Crypto Creator! 🤯 Super stoked to be featured as the number 1 LinkedIn Fintech & Crypto creator in Portugal according to Favikon, alongside some AAA creators. Also, incredibly humbled to be ranked 7th overall Fintech & Crypto creator across all social platforms. And 21st most influential LinkedIn creator in Portugal. Big shoutout to the other creators that made the list: Leif Ferreira 🔹 Francisco Tavares Sandra Mianda🖇 Fernando Estevez Vazquez Matteo Rizzi Jess Houlgrave Joaquim Costa Antony Welfare Yuri G. Rabinovich What a f**king blast! LFGrow #RightClickSaveAs

WTF is DeSci? Another Web3 ponzi? Calm down little keyboard warrior, I got you covered. DeSci, short for "Decentralized Science," is an innovative approach to scientific research that leverages blockchain technology and decentralized networks. Imagine science, but without the traditional gatekeepers like big journals or funding agencies. Instead, researchers share their work directly with the global community, making it more open, transparent, and accessible. Big fuck*ng deal! The "DeSci – (How) Will It Make Research Great Again?" report by Onchain Foundation is a great dive into DeSci and its potential within and beyond the Web3 industry. Want to access the full report? By using the promo code “pinkbeanie” you’ll get a 75% discount. I got your back fam! https://lnkd.in/d8S3dgeb Enough talk! Here’s my 5 Key Takeaways: 1. Addressing Accessibility: DeSci is breaking down barriers to accessing research materials, making it easier and more cost-effective for both academic and business communities to obtain valuable data. 2. Enhancing Research Impact: The majority of traditional research papers lack real-world impact. DeSci is changing this by fostering transparent, fast, and open-source platforms that ensure research findings are practical and actionable. 3. Reliable Data Preservation: With blockchain technology at its core, DeSci ensures that research data is stored immutably, reducing concerns about the reliability and integrity of sources. 4. Empowering Collaboration: Unlike the competitive nature of TradSci, DeSci encourages collaboration across borders and disciplines, creating a more synergistic environment for innovation. 5. Guiding Business Decisions: DeSci is proving invaluable for scientific, commercial, and institutional research. Industries like healthcare are already reaping the benefits of decentralised data sharing and research marketplaces. You see, DeSci isn't just a trend; it's a necessary evolution in how we approach scientific inquiry. The future of research is decentralized, accessible, and impactful. Want to explore more about how DeSci is transforming the research landscape? Check the comment below. LFGrow #RightClickSaveAs

721 VODKA - DTC = Direct to Community Today at Degen Distillery , we're spilling the beans! This is your last chance to sign up for the waitlist and be first in line for the pre-sale. We are reinventing what DTC sale means by providing value to those who believe in our products and vision. 1. Each bottle will come with 721 $DRINK tokens. 2. There will be a $15,000 prize pool 3. A f*ck ton of other benefits provided by our partners—cough cough airdrop cough—to everyone who buys bottles today. Imagine buying a product you truly love and getting money for doing so. That’s what today is all about. We’re pushing things to places it's never been before! Sign up below. LFG 🔥 #RightClickSaveAs

Me dodging AI-generated cold inbound DMs on LinkedIn be like: #RightClickSaveAs

Many people way smarter than me are projecting that by 2030, the total market value of tokenized assets will skyrocket beyond $10 trillion. Again for the ones in the back: $10 trillion - US Dollars “Ok, but what the f*ck is this?” In short, RWA tokenization refers to the process of creating (blockchain-based) tokens representing ownership of real-world assets like real estate, commodities, or even fine art. Among many benefits, it makes traditionally illiquid assets more accessible and easily tradable on digital platforms. It’s not just about creating digital twins but ensuring transparency, security, and efficiency in trading these assets. A recent edition of The Wild West of Web3 (link in the first comment) explored some benefits of RWA Tokenization, and here are some highlights: Increased Liquidity: Turning physical assets into easily tradable digital tokens. Democratized Investments: Fractional ownership makes high-value assets accessible to a broader audience. Enhanced Transparency: Blockchain ensures a clear and immutable record of ownership and transactions. Cost Reduction: Streamlining transactions by cutting out intermediaries. Wide Application: Impacting industries from real estate to art and commodities. How do you see RWA tokenization shaking up your industry? LFG! #RightClickSaveAs