At BRAVA43 Agency, we've undertaken a 360' project covering naming, brand strategy, identity, website development, and content creation for a landscape architecture company. The company aimed to reenter the market in a manner that authentically reflected their core expertise, work philosophy, and highly selected client base.
Horpidia, the chosen name for the landscape architecture company, embodies their commitment to crafting natural spaces and delivering a unique experience to their clients. The accompanying tagline, 'Crafting Nature. Creating Self.', and slogan, 'We blend nature with personal aesthetic', further emphasize their distinctive approach.
The logo draws inspiration from the enduring symbolism of trees, seamlessly blending traditional and modern graphic elements. Curvilinear letters symbolize growth rings - both sapwood and heartwood - while fluid lines evoke the dynamic nature of water. This concept symbolizes Horpidia's dedication to nature, adaptability, and expertise, reflecting their commitment to evolution while remaining grounded in core values, much like a tree in a forest.
The color palette is inspired by the rich hues of nature, from the rusting steel to the vibrant clays of northern Portugal's interior. With floating greens and complementary shades, it mirrors life's diverse and dynamic nature.
In terms of content, the result is a cohesive representation of Horpidia's ethos, expertise, and commitment to crafting unique outdoor spaces that reflect both natural beauty and individual expression.
To check the full extent of the project, visit www.horpidia.com
Thanks for the opportunity André Lopes :)
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