Let’s go!
“Once you spend a night in a rooftop tent, you'll never want to sleep on the ground again." I've been to several Off-road Salons and Overland Expos this year, and I keep hearing some variation of this phrase over and over. I know my sample set is a little biased, because people who attend overland events don't mind driving around with a tent on their car. But rooftop tents haven't been around that long and I'm certain most of these folks were ground tent campers before. Out of curiosity, I ran a reddit poll in the rooftop tent community asking if they would sleep on ground after sleeping in a rooftop tent and 71% said they wouldn't go back to the ground. We only had 105 responses so my stats friends would tell me it's not significant, but directionally, I think it tells us that rooftop tents are playing a role in the evolution of traditional camping. Beyond the comforts of a better sleep, James Baroud’s rooftop tents allow people who enjoy camping to leave most of their camp essentials in the tent so they're always ready to go. Add in the ease of setup and take down, and it makes sense that it's a more convenient experience. We see this shift in our customers as well. 10 years ago, almost all of our tents were mounted on vehicles modified for off-roading. Today, most tents go on family SUVs and even minivans. Our engineering team is also quickly designing new products with families in mind. This year, we launched: 📥Storage boxes to help with organization and can also be flipped over to be used as a spill proof table. 🪑A set of tent chairs that help with posture and provide more comfort. 🎒An improved shoe bag that comes with a dog leash and padded ground mat. 🐾We're currently testing a doggy ramp to make it easier for our furry friends to join us in the tent. 🏕️And in 2025 we aim to change the game for family camping. 😉 The future is exciting, and we can't wait to see everyone get out there. Let's go! #camping #overlanding #rooftoptent #outdoorindustry