❓If you want a thing done well, do it yourself? DIY approach or Outsource - what's the best practice for #Publishers? Join us as Mihail Kudriavsky, Membrana Media CEO, shares insights on constantly evolving media industry and successful outsourcing strategies💡
⛔️Trying to do everything yourself is a losing battle. It's a hard truth to swallow, but the more we strive for total control, the more we get bogged down in the daily grind. As our publishing partners can confirm, the #media industry is constantly evolving. One day you're a hit with your audience, the next you're falling behind if you haven't kept up with the latest changes📉 However, #publishers often lack the resources to adapt quickly, especially when it comes to monetization and increasing revenue. ⚖️This is where the real challenge lies: to build your own #AdTech team (which can be a real money pit) or partner with experts who can provide a customized solution? At Membrana Media, we provide a comprehensive ad management solution, taking the hassle out of running your ad stack. ◽️Our local copywriters, empowered by big data analytics, select top trending news across the country. ◽️Video production team leverages these curated selections to create engaging videos, boosting user engagement and increasing dwell time. ◽️#Programmatic demand and exclusive partners for direct sales. ◽️Premium DSP with 30+ partners from quality verified categories to ensure ad relevance and less intrusive experience for users. With our outsourced team, #MembranaMedia has already supported publishers in 19 countries. 🤝A strong endorsement of our work is when partners trust us to manage their #videoproduction across multiple markets, such as CNN Brasil and CNN Türk . If you're still weighing the pros and cons of AdTech outsourcing, ask yourself: How much will it cost you to fall behind industry changes?