NEWINGS | Creative & Digital Agency

We are a creative and digital agency where designers with vision and natural strategists come together to craft powerful brands. With over 15 years of combined experience, we dive into each project, recognizing that inspiration, allied to a strong visual culture is the key to boosting brands towards the future. Taking a personalized approach and a mindset geared towards pushing boundaries, our goal is reached when brands unveil a distinctive attitude to become valued brands. #digitalagency #creativity #branding #strategy #digitalcontents #website #ecommerce

Farmácia da Penha is a brand with a unique personality boasting 15 years of existence. Focusing on the family-oriented sector, it stands out for its strong focus on health and well-being. With an ongoing commitment to delivering quality services, it has become a reference in its field. During this time, Newings played a key role in shaping the brand’s communication strategy helping to build its reputation across both through traditional and digital channels. To achieve this positioning, comprehensive 360º communication strategies were implemented, including branding, the development of an online platform, and the creation of exclusive content for social media. Additionally, themed campaigns were launched to strengthen the brand’s value, ensuring continuous and meaningful engagement with customers. We made: Branding: Identity Print: Graphic Design Social Media: Strategy + Contents + Campaigns Digital: Strategy + Web Design + Social Media Contents + Animation & Motion + Google Ads – Search & Display + Meta Campaigns #newings #farmaciadapenha #branding #socialmedia #website #animation

The Goal, a training studio dedicated to enhancing motor literacy, fostering improved health, physical condition, and individual performance. The brand name was carefully chosen to embody values centred on tailoring and personalizing goals for each athlete, while also embracing important principles such as versatility, inclusion, inspiration, and motivation. The tagline "Empower Your Strength, Elevate Your Health" served as the cornerstone of the brand identity, reinforcing concepts related to attitude, movement/evolution, and energy. With a determined approach, the brand made its mark in the online sphere, through an empowering social media launch campaign. This strategy not only amplified the visibility of "The Goal" but also resonated deeply with the audience. We made: Branding: Naming + Identity Digital: Social Media Contents + Meta Ads #newings #thegoal #training #branding #creativity #socialmedia

Love my Pharma, a brand committed to revolutionizing the ecommerce landscape within the "health, beauty, and care" sector. The project unfolded through a holistic strategic approach, comprising three essential aspects: Branding, Ecommerce, and Social Media Contents. Each facet was meticulously planned to ensure that Love my Pharma stood out as a beacon of innovation and authenticity in its market. Central to this endeavour was the task of positioning Love my Pharma as a unique brand capable of fostering a sense of belonging, dedication, and intimacy. This involved breathing life and personality into the brand through strategic naming, visual identity development, and crafting a resonant tagline. Furthermore, the ecommerce platform was meticulously designed to offer a seamless, engaging shopping experience, aiming at both attracting and retaining customers. Attention to detail in user experience (UX/UI) remained paramount throughout the development and implementation process, ensuring a personalized journey tailored to individual customer needs. In addition to platform architecture, design, and usability, advanced features were also implemented to enhance interactivity. The Social Media Contents strategy, aligned with the launch campaign "Your family is unique, just like your new pharmacy," played a crucial role in driving brand awareness. By spotlighting the diverse array of essential products catering to every stage of life, from childhood to old age, the campaigned underscored its commitment to exclusivity and family-centric care. We made: Strategy: Brand Strategy + Content Strategy + Social Media Strategy Branding: Naming + Identity + Tagline Print: Graphic Design + Packaging Digital: Ecommerce + Social Media Contents + Animation & Motion + Meta Business Campaigns + SEO + Google Ads Campaigns + Google Analytics #newings #lovemypharma #branding #creativity #ecommerce

iQreative, an innovative company in the field of technology and artificial intelligence, with a primary focus on smart homes stands out for its expertise in home automation, electronic security, consulting, and projects. Their mission is clear: elevate ordinary houses into intelligent and interconnected spaces, offering residents a lifestyle characterized by efficiency, security, and comfort. The decision to rebrand iQreative was a strategic move aimed at repositioning the brand, solidifying its position in the market, and consequently capturing the attention of a discerning niche audience. The new identity exudes a premium, technologically advanced, and sophisticated approach, setting the brand apart from its competitors. We made: ReBranding: Identity Print: Graphic Design + Signage Design #newings #iqreative #branding #technology #artificialintelligence #AI #smarthomes

iQreative, an innovative company in the field of technology and artificial intelligence, with a primary focus on smart homes stands out for its expertise in home automation, electronic security, consulting, and projects. Their mission is clear: elevate ordinary houses into intelligent and interconnected spaces, offering residents a lifestyle characterized by efficiency, security, and comfort. The decision to rebrand iQreative was a strategic move aimed at repositioning the brand, solidifying its position in the market, and consequently capturing the attention of a discerning niche audience. The new identity exudes a premium, technologically advanced, and sophisticated approach, setting the brand apart from its competitors. We made: ReBranding: Identity Print: Graphic Design + Signage Design #newings #iqreative #branding #technology #artificialintelligence #AI #smarthomes

In the challenging world of travel, establishing a distinctive brand was crucial to standing out in such a highly competitive market. The branding project for HabiTrip emerged as a response to this challenge, introducing an enticing name, an authentic visual identity, and a captivating tagline that encapsulates the company’s essence and core mission. We made: Brand Strategy + Branding + Naming + Identity + Tagline #newings #habitrip #branding #naming #design #creativity #brandstrategy

In the challenging world of travel, establishing a distinctive brand was crucial to standing out in such a highly competitive market. The branding project for HabiTrip emerged as a response to this challenge, introducing an enticing name, an authentic visual identity, and a captivating tagline that encapsulates the company’s essence and core mission. We made: Brand Strategy + Branding + Naming + Identity + Tagline #newings #habitrip #branding #naming #design #creativity #brandstrategy

Portimar, the premier travel brand that has reigned supreme in specialized tourist destinations for over three decades. Offering more than just trips, Portimar provides unparalleled experiences, crafted to delight solo adventurers and groups alike, whether seeking leisure or corporate solutions. We had the challenging mission of bringing to life two exclusive thematic brochures, meticulously designed to immerse audiences in unforgettable experiences. Catering to the external market, both brochures spotlight the best circuits in Portugal and the captivating charm of its traditional villages. We made: Graphic Design, Editorial Design. #newings #portimar #creativity #design

Brochure with conceptual graphics and a differentiated perspective. The piece focuses on various themes related to the Algarve culture, including history, churches, museums, castles and fortresses, festivals and traditions, gastronomy, craftsmanship, and footpaths and trails. These themes are explored in a distinct manner with the Algarve assuming the role of narrator and storyteller of its own “tales”, fostering a deeper sense of involvement, complicity, and resonance with the reader. We made: Print: Graphic Design, Editorial Design Contents: Creative Copy Contents #newings #visitalgarve #creativity #design