Sonae Sierra

𝐆𝐫𝐞𝐚𝐭 𝐭𝐡𝐢𝐧𝐠𝐬 𝐜𝐨𝐦𝐞 𝐟𝐨𝐫 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨 𝐝𝐨 𝐭𝐡𝐢𝐧𝐠𝐬!✨ Our vibrant, talented and multinational 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐨𝐟 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐞𝐱𝐩𝐞𝐫𝐭𝐬 is using an 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 to push for our business growth into 𝐧𝐞𝐰 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐬𝐞𝐜𝐭𝐨𝐫𝐬, with 𝐧𝐞𝐰 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 and 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬. We are 𝐞𝐱𝐩𝐞𝐫𝐭𝐬 𝐢𝐧 “𝐝𝐨𝐧𝐞!”, as we have always been, but our ambition is really re-shaping us! Check how on the video below. #RealEstate #SonaeSierra

Unlocking Opportunities for #YoungBrands at ALEXA Shoppingcenter Berlin! 🚀 At Sierra, we create new ways to collaborate with growing brands, ensuring long-term partnerships and meaningful #Retail experiences.   From 7 to 19 October, ALEXA, managed by Sierra for Union Investment, hosts BRANDSFORYOU – our innovative #PopUp concept giving young and exciting brands the platform they need to grow in Berlin. 🛍️   𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻 𝗶𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀? 🌱 A perfect springboard into Berlin’s bricks-and-mortar retail. 📈 A chance to showcase their products in a prime location and test themselves in a competitive market. 🎯 Direct contact with the trend-conscious Berlin public.   𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻 𝗶𝘁 𝗳𝗼𝗿 𝗔𝗟𝗘𝗫𝗔? 🏙️ We’re attracting fresh, dynamic #Tenants while always offering our #Visitors a constantly improved customer experience. 💡 Strengthening our position as a hub for emerging trends and international innovation (this year, we’re welcoming brands from Sweden! 🇸🇪).   #RetailInnovation #PropertyManagement

Busy Days at #EXPOREAL! As an integrated #RealEstate company, Sierra offers services across the entire value chain—from investment management and property management to development and sustainability. This week, we had the pleasure of connecting with clients and partners in exciting and meaningful ways, including at #Oktoberfest and during the third edition of the Sierra Cocktail 🎉🍻🥂 It was also a great opportunity to reconnect with our global teams from Sierra and Reify., strengthening our bonds and aligning shared vision. We leave Munich with fresh perspectives and a renewed commitment to delivering innovative #UrbanProjects around the world. 🌍

How will #Retail work tomorrow? 🛍️ This was a hot topic at EXPO REAL (Messe München), where Christine Hager FRICS, Director of Property Management in Germany shared key insights yesterday. Here's what's driving the next generation of retail according to the conversation: 🌐 #Digitalization - Excelling in omnichannel experiences is essential. By seamlessly integrating physical and digital interactions, shopping centres can offer a cohesive and engaging journey for all visitors. 🌱 #Sustainability - Embedding sustainability into every facet of management - from emissions reduction to resource conservation - makes shopping centres more efficient while improving the well-being of both communities and the planet. 🎨 #CultureDemocratization - By integrating culture into the shopping centers, we provide visitors with enriching, unique, and accessible moments while contributing to social, mental, and physical well-being through leisure experiences.

Very busy first day at EXPO REAL (Messe München) connecting clients and partners to create value opportunities through our integrated approach to #RealEstate. Follow our Chief Transformation Officer, Inês Drummond Borges, and come visit us today or tomorrow at Sonae Sierra and Reify. 𝗦𝘁𝗮𝗻𝗱 𝗕𝟮.𝟭𝟭𝟮! 👋🏽 We'd love to chat.

We’re live at EXPO REAL (Messe München)! 𝗝𝗼𝗶𝗻 𝘂𝘀 𝗮𝘁 𝗦𝘁𝗮𝗻𝗱 𝗕𝟮.𝟭𝟭𝟮 📍   Meet our experts in Property Management, Developments, Investment Management, Sustainability Services, and Reify. Let's explore how we can help you create sustainable value in real estate.   Don't miss our Cocktail Party 🍸 at 17:00 – see you there!   📅 7th-9th October

🎉 𝗟𝘂𝘇 𝗱𝗲𝗹 𝗧𝗮𝗷𝗼 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲𝘀 𝟮𝟬 𝗬𝗲𝗮𝗿𝘀 𝘄𝗶𝘁𝗵 𝟵𝟰 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗩𝗶𝘀𝗶𝘁𝘀! 🎉   Continuous #Transformation, #Innovation and #Sustainable Management have made Luz del Tajo a key destination in Toledo.   Here’s how our Property Management team achieved this success:   🛍️ +𝟯𝟬% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 (2023) thanks to recent refurbishments and new brands incorporations. 💰 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗿𝗲𝗳𝘂𝗿𝗯𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀, modernizations, including the Food Hall. 🏬 𝟭𝟭 𝗻𝗲𝘄 𝘀𝘁𝗼𝗿𝗲𝘀 𝗮𝗱𝗱𝗲𝗱 𝗶𝗻 𝟮𝟬𝟮𝟯, with 8 more on the way. 🌱 BREEAM® España-certified since 2020. ⚡️ 𝟯𝟵% 𝗿𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗶𝗻 𝗲𝗹𝗲𝗰𝘁𝗿𝗶𝗰𝗶𝘁𝘆 consumption since 2014. ♻️ 𝟳𝟮% 𝗼𝗳 𝘄𝗮𝘀𝘁𝗲 𝗿𝗲𝗰𝘆𝗰𝗹𝗲𝗱.   Sierra transformed and optimized the centre along two decades, ensuring that Luz del Tajo remains a vibrant, future-ready destination that meets the evolving needs of both visitors and retailers.

Yesterday our Chief Transformation Officer, Inês Drummond Borges, was at The District Show to discuss Essential and Non-Essential #Innovation in #RealEstate, alongside other experts of the industry.   One thing is clear: #Data is a non-negotiable for effective real estate management. By understanding how spaces are used and analyzing operational metrics, we can make smarter decisions that improve #PropertyManagement and benefit the entire retail ecosystem. At Sierra, we have been using data to open up new opportunities and bring better results for owners, tenants and customers. Let's keep innovating! 😎

𝗦𝗶𝗲𝗿𝗿𝗮 𝗥𝗮𝗻𝗸𝘀 𝗦𝗲𝗰𝗼𝗻𝗱-𝗕𝗲𝘀𝘁 𝗖𝗲𝗻𝘁𝗿𝗲 𝗢𝗽𝗲𝗿𝗮𝘁𝗼𝗿 𝗶𝗻 #Germany 𝗶𝗻 𝘁𝗵𝗲 𝟮𝟬𝟮𝟰 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗖𝗲𝗻𝘁𝗿𝗲 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗥𝗲𝗽𝗼𝗿𝘁 👏 The recognition, directly from #retailers, highlights Sonae Sierra's quality as a centre operator, further demonstrated by the top rankings of ALEXA Shoppingcenter and QUARREE Wandsbek.   🏅 ALEXA in #Berlin and Quarree Wandsbek in #Hamburg both rank first in their respective, highly competitive metropolies. 🏅 ALEXA was recognized as the 3rd strongest shopping centre brand across Germany. 🏅 ALEXA placed 7th, and QUARREE Wandsbek 16th out of 400 shopping centres surveyed.   These achievements reflect 30 years of #international expertise, a robust retailer network, and innovative leasing strategies, delivering value for both retailers and investors.   A big congratulations to our German team, and thank you to Union Investment Real Estate GmbH, Aachener Grundvermögen Kapitalverwaltungsgesellschaft mbH, HanseMerkur Grundvermögen AG for the trust and partnership in this journey.

𝗠𝗲𝗲𝘁 𝗦𝗶𝗲𝗿𝗿𝗮 𝗮𝗻𝗱 Reify.'𝘀 𝘁𝗲𝗮𝗺 𝗮𝘁 𝗘𝗫𝗣𝗢 𝗥𝗘𝗔𝗟 𝟮𝟬𝟮𝟰 👋 Don't miss the chance to meet our experts and explore how we can help you create #sustainable value in #realestate. Schedule a meeting or drop by our stand for a conversation! We'll be there with our specialists in Property Management, Developments, Investment Management, Sustainability Services, and Concept & Design. Through our integrated approach, we find the best solutions to #transform the built environment and create sustainable value in real estate, together. 📆 7th-9th October 📍 Stand B2.112, EXPO REAL (Messe München)