Tracer

Paid ads create an opportunity for bad actors to trick your customers and harm your brand reputation by employing tactics like ad hijacking and trademark infringement. That is why both legal and marketing teams should care about online brand abuse in paid ads. Read Tracer's latest blog written by Shaun Shannon, Centers of Excellence Lead | Paid Ads, to learn more about paid ads brand abuse and how to prevent it: https://lnkd.in/gs9XDbt2 #paidads #brandabuse #brandprotection #aiforgood #tracerai

🎙 Tune in to the latest episode of Tracer Talks: Collaborating to Combat Counterfeiting where eBay’s Julien Dudouit and Maral Behnam-Garcia, dive into the role of AI in the Brand Protection Industry with CEO Rick Farnell. Discover how ChatGPT is fine-tuning new approaches and making it crucial to stay ahead of bad actors. Don't miss insights on the necessity of modern techniques to stay in the game. Watch Now: https://lnkd.in/gby8SAQe #tracertalks #AI #cybersecurity #innovation #aiforgood #brandprotection #platformsafety #partnerships

🚨 Circumvention is a major concern for all platforms. Listen in as Maral Behnam-Garcia and Julien Dudouit discuss with Tracer CEO, Rick Farnell the significant time investment that eBay has spent developing measures to ensure safety and what brand owners can do to help stop the spread of counterfeit goods. Tune in now to watch the most recent episode of Tracer Talks: Collaborating to Combat Counterfeiting. Watch the full episode here: https://lnkd.in/gby8SAQe #CyberSecurity #PlatformSafety #TechChallenges #Innovation #aiforgood #brandprotection

On International AI Day, Tracer's Chief Product and AI Officer, Eliano Marques was interviewed live on CNN Portugal to discuss AI's transformative impact. For our English-speaking audiences, we’ve provided some key takeaways below: ◼ New Challenges: ▫ With a momentous rise in AI adoption across countless industries, there are significant adoption gaps in key non-tech sectors. ▫ Non-tech sectors struggle with AI adoption due to underinvestment, highlighting the need for broader AI integration for these companies to remain competitive. ◼ Going Forward: ▫ New need for extensive training for Data Scientists, Engineers, and end-users is essential for optimal AI adoption. ▫ New demand for Academia to update current curriculums to include practical AI learning opportunities. There's a substantial opportunity to enhance efficiency and productivity with AI in the next five years. Join us in embracing AI to innovate and solve real-world problems efficiently, preparing for a future where AI is fundamental to every industry. interview (min 22 onward) link: https://lnkd.in/dmWaybCb

As we celebrate the 4th of July, let's take a moment to honor the values of freedom, unity, and resilience that define our great nation. This day reminds us of the courage and vision of those who fought for our independence, and it encourages us to continue working towards a brighter, more inclusive future for all. Wishing everyone a safe and joyful Independence Day! 🇺🇲

At Tracer, we’ve revolutionized brand protection by integrating cutting-edge Human-in-the-Loop AI into our solutions. Here’s how we’re transforming the landscape:  💥 85% Faster Takedowns: Reducing infringement lifecycle from 60 days to just 9 days.  🔍 100% More Reviews: Doubling review capacity month-over-month.  ⚡ 6x Faster Review Time: Ensuring swift responses to potential threats.  📈 44% More Takedowns: Proactively maintaining a clean and trustworthy brand presence. Read the full blog to learn more about how Tracer can elevate your brand protection strategy: https://lnkd.in/gMx6dCXE #brandprotection #HITL #AI #AIforgood 

Tracer continues to set new standards in the brand protection industry with its innovative outcome-driven pricing model. In a blog post discussing critical trends impacting the online brand protection space over the next few years, industry expert Charlie Abrahams commends Tracer for introducing a consumption-based pricing model that allows brand owners to pay an annual fee that is consumed as each infringement is found and removed across the internet. This new model ensures brand owners are only paying for real results, while also helping them get more out of their brand protection budgets and spend. Learn more: https://lnkd.in/g9YQ2W-k #brandprotection #onlinebrandprotection #aiforgood #tracerai

Unmask Brand Abuse Networks: Traditional methods of online brand protection are failing. Discover how Tracer Graph uncovers sophisticated brand abusers with advanced digital tracing and powerful correlation. Read our blog to learn how brands are taking back control with Tracer: https://lnkd.in/gxQ7bSaE #brandprotection #brandabuse #aiforgood #tracergraph #tracerai

Learn how Sun World partners with Tracer to protect its AUTUMNCRISP® brand. https://lnkd.in/djrCz8Rr #brandprotection #trademarks #tracerai

As part of Tracers Centers of Excellence, Connor Griffith, Senior Manager of Enforcements, writes about the growing need for unified global standards for intellectual property protection and the challenges facing brands in deciding how to manage and enforce their IP. Read more: https://lnkd.in/eAnt-bvr #intellectualproperty #IPlaw #onlinebrandprotection #tracerai