DDB Romania

You don’t have to be a college student to be annoyed by surprise visits and the thought of „Ugh, now I have to be a good host”. As Maria gets used to living on her own, she learns to deal with uncomfortable situations that eventually help her grow. But with McDonald’s by her side, now that Home Menu is permanent for delivery - making friends was never easier for the introvert genius. She’s still learning and we can all relate to Maria at some point. Her insightful journey goes on thanks to an amazing team. Big thanks to all people who were a part of this: our lovely client, Hypno and our DDB team - Roxana Nita, Luca Costea, Ana-Ramona Tanasa, Andreea-Gabriela Iacob, Eliza Panghe-Veronica, Ana Maria Radulescu, Marta Alexandra P., Nicoleta Grigoriu, Karina Condei, Luciana Cucoanes.

We’re excited to invite everyone to our talk tomorrow at Extraordinary Women, where Roxana Nita, our ECD, and Andrada-Elena Cilibiu from Centrul FILIA, will take the stage to discuss women’s reproductive rights. https://lnkd.in/emcTkZAX

Roxana Nita, our executive creative director, talks to LBBonline - Little Black Book about our latest social campaign where we reinvented a banknote to fight for contraceptive rights.   #PassTheBill #BehindTheWork

✍️ with Luciana Cucoanes

2024 in the rearview mirror, 2025 on fast forward. An insightful interview in Business Review with our GM Roxana Memetea on lessons, leaps and next big moves 👉 https://lnkd.in/dyRwRJb8

Does everyone know how to enjoy a burger big time? Both Big Tasty Cheesy Edition recipes require a little more dedication. Don’t drip it, don’t drop it, don’t leave it out of sight. The beautiful struggle to make sure you get 100%.  We made this short tutorial/kind reminder of how big the Big Tasty is and how proper maneuvering is key to enjoying every bit of it.    DDB team: Luca Costea, Ana-Ramona Tanasa, Roxana Nita, Andreea-Gabriela Iacob, Alexandru Mohora, Nicoleta Grigoriu, Andreea Boiangiu, Ana Maria Radulescu, Karina Condei, Luciana Cucoanes.

🛌 Everyone knows that moment after a lunch break when sleepiness hits you, but you still have a bunch of tasks to complete. Or when you need to study or even play, but fatigue takes over. 🥱 Working on lullaby rhythms, we designed the image campaign for our brand new client, Zentinor—the partner you need when you have to stay sharp.    We’ll admit it, being part of this project felt like a lullaby. 😴 💤 Luckily, we had Zentinor! 🔋DDB energised team: Maria Cristina Matei, Roxana Nita, Tiberiu Ivan, Alexandru Tololoi, George Herlaș, Emilian Urucu, Luciana Cucoanes, Catalina Biro, Roxana Țâmpău.

You’ve probably heard the wildest myths about McDonald’s products - immortal fries or robot-laid eggs sound fun, right? We thought so too. That’s why we brought in the experts to set the record straight.   Get the facts and have a good laugh.

„Just like there is no money WITH women, there is no money FOR women.”  If you ever got your hands on the original 20 LEI bill in the last years, you are one of the lucky ones. The gesture that was meant to celebrate women only did so little. It was almost invisible. A national celebration existed ’only on paper’.    Similarly, many promises made by lawmakers towards women only exist on paper. The National Contraception Plan sits somewhere in a drawer, waiting to be budgeted. Still, it gets overlooked every year, altough women should legally have the right to access safe and free contraceptive methods.    We turned two forgotten promises into a movement that can make a big change Romanians have needed for 15 years. We want to turn this promise into reality.  Because women rights should not only exist on paper.    Many, many thanks to the team behind this campaign:  DDB: Roxana Nita, Luca Costea, Ana-Ramona Tanasa, Catalina Biro, Roxana Memetea, Roxana Țâmpău, Luciana Cucoanes, Denisa Ana Dumitrescu. Production house: Multi Media Est Director: Bogdan Moldoveanu DOP: Alexandru Dorobantu Production Manager: Adrian Smeu Special thanks to: Regina Maria, Reteaua de sanatate, Ilinca Manolache, Alex Nimurad, Porter Novelli Romania, Media Investment, Innovaty.

They say a little mystery keeps love exciting. We say skip the guessing—go all in with full transparency. Because the more you know, the more you love. Just like with your favorite McDonald’s products. Their ingredients come from local suppliers, meeting the highest quality standards. And now? You love them even more. Dive into the campaign and see all the reasons to love it. GG team: Alexandra Jitarel, Andra Vlasceanu, Roxana Nita, Karina Condei, Luciana Cucoanes, Marta Alexandra P., Roxana Țâmpău, Alexandru Mohora, Nicoleta Grigoriu.