Fact & Form

Meloni Serum Collection: AHA 30% + BHA 2% Exfoliating Solution The AHA 30% + BHA 2% Exfoliating Solution takes center stage with its striking pink gradient and water ripple graphic. This bold yet simple design reflects the product’s transformative exfoliating power, targeting uneven texture and dullness with precision. The minimalist approach extends to the typography and frosted glass bottle, ensuring the focus remains on the serum’s purpose and efficacy. The gradient’s visual appeal reinforces Meloni’s commitment to creating products that look as good as they perform. This design is not only eye-catching but also practical, with a precision pipette that makes application seamless and effortless. The AHA + BHA solution represents the pinnacle of Meloni’s serum collection, combining pharmaceutical-grade trust with an elevated aesthetic.

Meloni Serum Collection: 2% Salicylic Acid The 2% Salicylic Acid Serum stands out with its cool blue gradient and clean typography, reflecting its focus on purifying and calming acne-prone skin. The minimalist design highlights the product’s scientific precision and functionality, ensuring trust and clarity are at the forefront. Simple star-shaped graphics emphasize the serum’s targeted effectiveness, subtly communicating its ability to refine and clear the skin. The frosted glass bottle ensures the formula is preserved while offering a tactile, premium experience. By prioritizing simplicity in design, Meloni reinforces its confidence in the efficacy of pharmaceutical-grade formulations, creating a product that is as trustworthy as it is visually appealing.

Meloni Serum Collection: Liposomal Vitamin C The Liposomal Vitamin C Serum embodies the essence of Meloni’s new design direction. Its warm orange and yellow gradient not only reflects the brightening power of Vitamin C but also evokes feelings of freshness and vitality. The design communicates trust and efficacy through clean, minimal graphics. A small orange wedge icon subtly illustrates the serum’s core purpose, creating an instant connection between the product and its benefits. The frosted glass bottle protects the serum’s potent ingredients, while the precision pipette ensures an effortless, luxurious application. This minimalist approach captures Meloni’s belief in the power of pharmaceutical-grade ingredients while offering a visually stunning addition to any skincare routine.

Meloni Serum Collection: A new chapter in skincare design Meloni’s serum collection represents a bold new direction for the brand, entering the serum market with a focus on trust, simplicity, and science. To reflect their confidence in pharmaceutical-grade products and ingredients, the design strategy embraced a minimalist aesthetic that speaks directly to the modern consumer. The packaging design showcases: Purposeful simplicity: Clean graphics that illustrate each serum’s purpose and utility. A thoughtful color palette: Colors that reflect the personality and benefits of each product. User-centric functionality: Frosted glass bottles and precision pipettes for a luxurious, practical experience. This collection marks a turning point for Meloni, where trust in science meets a visually stunning design language. Each serum tells a unique story, and this series highlights how thoughtful design embodies the Meloni vision and brings it to life.

Tomsen Sports: Creating trust and fostering loyalty After launch, maintaining brand trust and fostering customer loyalty became the focus. Through consistent branding across all touchpoints, from social media ads to website updates, Tomsen built credibility with its audience. Digital marketing strategies emphasized both awareness and engagement, with a focus on converting beginners into customers. While some leads were lost due to the lack of slope testing opportunities, the brand’s design continuity and targeted campaigns helped mitigate these challenges. Tomsen’s commitment to high-quality branding and responsive customer engagement has positioned them as a trusted name in the winter sports market, with a growing base of loyal advocates. Explore the full story: https://buff.ly/4fw6iRR #BrandManagement #CustomerExperience #TomsenSports #WinterSports

Tomsen Sports: Building a global presence online A strong online presence is essential for any modern brand. For Tomsen Sports, the website became the centerpiece of their digital strategy, designed to educate, engage, and convert visitors into customers. The site showcased the Snowskates’ features and provided clear, engaging content about the sport itself. Visual assets, including 3D renders and animations, helped explain technical details while cutting down on the cost of photoshoots. SEO efforts further boosted visibility, with targeted keywords like “Snowskates” securing top rankings in search results within days of launch. Combined with social media campaigns and digital ads, Tomsen’s new online presence set the foundation for growth in both awareness and sales. See the transformation: https://buff.ly/4fw6iRR #WebDesign #SEO #Marketing #WinterSports #TomsenSports

Tomsen Sports: Crafting a Scandinavian-inspired brand Tomsen’s visual identity needed to capture the essence of Scandinavian design: clean, functional, and timeless. Starting with the logo, we emphasized simplicity and modernity, while incorporating graphical elements that complemented the Snowskates’ form. The extruded loop lines on the cuff and boot, inspired by the Norwegian flag, became a focal point. These details weren’t just aesthetic—they served functional purposes, like acting as velcro strap holders and streamlining the boot’s aerodynamic profile. Graphics were designed to be cost-effective yet impactful, using replicated elements to reduce production costs without sacrificing quality. The result was a cohesive brand identity that extended seamlessly from the product to its packaging and marketing materials. Dive into the details: https://buff.ly/4fw6iRR #BrandIdentity #Design #WinterSports #TomsenSports

Tomsen Sports: Engineering precision and performance The design phase for Tomsen’s Snowskates was nothing short of groundbreaking. Creating a product with smooth, uninterrupted surfaces and ergonomic perfection required an advanced approach to 3D modeling. The handle and cuff of the boot were engineered to enhance both performance and aesthetics, with every curve and line reflecting the Scandinavian design ethos. Prototyping and testing were key to refining these models. The first ABS plastic prototypes allowed us to test ergonomics and assembly, while subsequent metal prototypes ensured durability and performance. We optimized weight, improved braking comfort, and refined the product’s curvature to deliver unparalleled ride quality. This phase was a true testament to the balance of form and function, resulting in a Snowskate design ready to excel on the slopes. See how we made it happen: https://buff.ly/4fw6iRR #ProductDesign #WinterSports #Innovation #TomsenSports

Tomsen Sports: Groundwork for innovation in winter sports Every great product starts with a strong foundation of research. For Tomsen Sports, the conceptual design phase was shaped by insights gathered from past users, distributors, and board members. Their feedback informed a Scandinavian-inspired design direction, emphasizing simplicity, speed control, and user-friendliness. Design values rooted in Tomsen’s Norwegian heritage guided every decision. These values ensured the Snowskates not only performed exceptionally but also stood out visually in the market. Materials research and technical considerations also played a vital role, balancing performance, durability, and cost. In just a month, this rigorous research laid the groundwork for a product that seamlessly combined heritage and innovation, perfectly tailored to its market. Learn more: https://buff.ly/4fw6iRR #Research #WinterSports #Innovation #TomsenSports

Tomsen Sports: Redefining Snowskates for a new generation The winter sports industry thrives on innovation, and Tomsen Sports took on the challenge of redefining what Snowskates could offer. Emerging as a revival of SledDogs, Tomsen set out to create a new series of Snowskates designed to disrupt the market. Their goal was ambitious: condense the typical 24-36 month product development timeline into less than 8 months to achieve market entry for the 2021-2022 winter season. This effort required designing four unique models across various sizes, all while overcoming challenges like limited research data and the unavailability of open slopes for testing. Against these odds, Tomsen partnered with us to turn their vision into reality. Over just a few months, we developed a solution that balanced speed, performance, and style, setting a new standard in winter sports. Explore the full story: https://buff.ly/4fw6iRR #WinterSports #ProductDesign #Snowskates #TomsenSports #Innovation