Innovators Can Laugh

Ever wondered how to launch a brand that sticks—fast? Carly Jefferson is the founder of Uncomplicated Brands. In this latest episode, she reveals her strategy for helping tech startups build strong, cohesive brands in just days. She walks us through her unique branding process and her go-to tools for branding and design. Join us for a deep dive into the essentials of building a compelling brand at lightning speed. #startuppodcast #startupstories #startupbrand

"How does an Engineer become a PR Expert?" This was a question I asked Mike Maynard, owner of Napier, a leading PR marketing agency. In this conversation, Mike shares his transformative journey from an engineer to a PR expert. From buying an agency to surviving the dot-com crash, Mike discusses the critical role of measurement, delegation, and execution in driving long-term success. Catch the interview in the latest episode of Innovators Can Laugh!

"Is there an opportunity for B2B businesses to do better marketing with the use of creators and influencers?" This was a question I asked Chris Peters on the latest episode of Innovators Can Laugh. It’s no secret, traditional playbooks are not working as much or as effective as they once were. Which is why I was delighted to have Chris Peters on the show to share his perspective. Chris is the creator of B2B Excellence, a weekly newsletter that curates the best B2B marketing content from the brightest minds in the industry. If you’re curious to hear how B2B businesses can enhance their marketing efforts and engage with their target audience via creators, I think you’ll like this episode. #b2binfluencers #b2bcreators #b2bmarketing

How do you launch an effective podcast advertising campaign? In this episode, I share my best tips based on executing campaigns for clients like Dealfront, Nasuni, Cocoon, Landbot and other SaaS companies. In this episode I cover: - how to measure podcast advertising campaigns - how targeting specific regions can enhance the effectiveness of a campaign - and more! Catch it in the link below 👇 #podcastadvertising #podcastsponsorships #podcastads

How can you validate copy and improve conversion rates? This was a question I asked Chris Silvestri, the founder of Conversion Alchemy - an agency that helps B2B SaaS companies increase conversions by matching your copy with the conversation already happening in your customers' heads. In this episode, he shares: - his process for matching a brand's website copy to the thoughts and expectations of their target audience - how usability testing is a valuable tool for validating copy and improving conversion rates - why one should consider using AI models to gain insights and inform copywriting decisions Check it out on YouTube. Link in the comments : ) #b2bcopywriting #b2bcontentstrategy

Here are the top strategies for building and nurturing a tech community 1,000 strong (from the master of community building - Claudia Cafeo 🏳️🌈 from No Code Ops) Claudia has built and grown two communities to more than 1k people. In this episode, she shares: - connect with each new member on a 1:1 call - every Monday ask members who needs help with what - frequent guest speakers and there's more! Catch the latest episode of the pod on YouTube in the link below ⤵ #communities #nocode #saas

"How can you build a tech community to more than 1,000 people?" This was a question I asked Claudia Cafeo 🏳️🌈 from No Code Ops. Claudia has built and grown two communities to more than 1k people. In this episode, she shares: - her strategies for building and nurturing communities - empowering community members and creating opportunities for them to take initiatives - building one-on-one connections with community members to foster a sense of belonging Catch the latest episode of the pod on YouTube in the link below ⤵ #nocodeops #techcommunity #saas

How can b2b influencers take events to the next level? This was a question I asked Kristen Sesto - b2b influencer marketing consultant. In our latest episode, Kristen shares how she's helping her clients take events to the next level by partnering with industry influencers. We also dive into how it's necessary to understand the brand's goals and existing marketing efforts before implementing an influencer marketing strategy If you'd like to get a better understanding of how you can bridge the gap between brands and custom influencer programs, this latest episode is for you!

"How do you create content for every touchpoint in the buyers journey?" This was one of the questions I asked Anu Ramani, founder of Isoline Communications. In this conversation we discuss: - The importance of creating content for every touchpoint in the buyer's journey, from basic information search to in-depth technical content - The power of generative AI to enhance productivity and innovation in marketing - the need for curiosity and experimentation in B2B marketing Check it out on YouTube in the link in the comments ⤵ #buyersjourney #b2bcontentmarketing

"What was your worst pitch?" This was one of the questions I asked Anu Ramani, founder of Isoline Communications. Check out the full conversation on YouTube in the link in the comments ⤵ #buyersjourney #b2bcontentmarketing