SmartPoint

Big news: Despite the significant decline in financial performance across digital agencies, smartpoint adria continues to grow! 📈 According to the Agency Report, the Marketing mreža survey, smartpoint adria ranked 3rd among digital marketing agencies in Serbia in 2023, based on business income growth and net profit. "I am extremely proud of this achievement, particularly because it wasn’t a result of chance or an 'overnight' success, but rather the outcome of our team's dedicated efforts, strategic innovations, and commitment to providing high-quality services to our clients", said Milivoj Djordjic, General Manager of smartpoint adria. "In the fast-paced world of digital marketing, where trends and technologies evolve rapidly, we've managed to stay ahead of the competition thanks to our flexibility, creativity, and ability to deliver effective solutions tailored to our clients' needs," said Marko Andjelkovic, Digital Team Lead at smartpoint adria.

Yesterday, we won one of the most prestigious awards in the digital marketing field, the IAB Serbia Mixx Award, for the best TikTok project in Serbia. Big thanks to our client, polovniautomobili.com, and our Serbian team: Marko Andjelkovic, Ivana Tomović, Nikola Jagodić, and Miroslav Dešić, who achieved phenomenal results. In less than 6 months, the TikTok profile 'Polovnjaci' went from 0 to 40K followers, 20M views, and 500K engagements—totally organic, without any advertisement budget! We're looking forward to achieving more successful results like this!

Which social media platform has the highest female audience and how do women interact with brands and influencers online? Here are some facts. ✨ Cheers to all women! 💐

Our anniversary is not only an occasion for celebration, but also a moment when we point out new ideas or projects that we want to see implemented in the agency. This year we signed the Charter of Diversity in Romania, an initiative that promotes diversity, non-discrimination, inclusion and equal opportunities in the workplace. 💙💚🧡 👉 https://lnkd.in/dEQKqXZQ

February is our anniversary month! We turned 19 years and we have been celebrating all our smart projects and creative ideas we had throughout the years. Cheers to our clients, partners, colleagues and to everyone who believed in us! 🥂

We are very proud of our colleagues from the creative, events and BTL teams for the special project implemented together with the main sponsor of the Sibiu Christmas Market. The festive atmosphere is already in place! 🎄 ✨ If you arrive in Sibiu these days, you can enjoy the sweet experiences and surprises prepared by them for all visitors to the fair.

🏅 4 awards at Romanian PR Award 2023!  We are glad that the projects we worked on with our clients received recognition once again: 🥈 𝗦𝗶𝗹𝘃𝗲𝗿 𝗔𝘄𝗮𝗿𝗱 𝗳𝗼𝗿 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 for Provident Financial Romania and the "Invisibles" project in the "Corporate Communication" & "Communication in financial sector" categories 🥈 𝗦𝗶𝗹𝘃𝗲𝗿 𝗔𝘄𝗮𝗿𝗱 𝗳𝗼𝗿 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 for Ursus Breweries and the project "Heroes of Sustainability" in the "Public Affairs, Advocacy, Lobby" category 🥈 𝗦𝗶𝗹𝘃𝗲𝗿 𝗔𝘄𝗮𝗿𝗱 𝗳𝗼𝗿 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 for Julius Meinl Romania and the "Say Thank You" project in the "Fashion & Lifestyle" category

A new edition of the Romanian PR Award brings good news! Together with our clients, Provident Financial Romania, Ursus Breweries and Julius Meinl Romania, we received 6 nominations at this year's edition! 🙏🤩 👉Provident Romania & the "Invisibles" project: nominated in the "Corporate Communication" & "Communication in the Financial Sector" categories 👉Ursus Breweries & the project „The Sustainability Heroes”: nominated in the "Internal Communication", "CSR" & "Public Affairs, Advocacy, Lobby" categories 👉Julius Meinl & the "Say Thank You" project: nominated in the "Fashion & Lifestyle" category https://lnkd.in/d4zRgYcY

A new year, a new ranking in the communication industry. Congratulations everyone! 💙

A Forbes Marcomm discussion with Octav Ștefan: "Technology can help a lot in the communication process and simplify certain activities, for example the sentiment and perception analysis, and it can open the door to opportunities that didn't exist before. For example, we developed an in-house application for the experiential marketing area where we also use an AI tool, which recognizes input data in real time, in a digital way." Listen to the entire discussion 👇 https://lnkd.in/dfDebW7Y