Boxblast

Why simplicity in email writing boosts engagement The simplicity of your wording can significantly impact your results. A study found that emails written at a third-grade reading level had the highest response rates, performing 36% better in open rates than those written at a college level. Even when compared to high school-level writing, the third-grade emails still achieved a 17% higher response rate.

Cold email subject line guidelines 1. Maintain a Casual Tone: Use lowercase and keep the language conversational to create a friendly and approachable feel. 2. Professional, Yet Approachable: Craft subject lines that strike a balance between formal and informal. They should appear as if they’re coming from within the recipient’s network without being overly deceptive. 3. Avoid Salesy Language: Steer clear of overly sales-focused subject lines, as these tend to be deleted immediately. Aim for a subtle and intriguing approach to pique interest without appearing pushy. 4. Use Vague Subject Lines: A certain level of ambiguity can be more effective than direct sales pitches. This approach encourages recipients to open the email out of curiosity rather than dismissing it outright.

Cold email guidelines 1. Focus on client challenges: Position the client as the main character by addressing their specific challenges and needs. Make the email entirely about them. 2. Concise messaging: Stick to one main idea and keep the email within 5-6 short sentences to maintain clarity and engagement. 3. Casual subject line: Use a casual and inviting subject line to increase open rates. 4. Personalization and hook: Start with a simple, personalized greeting and use the “Wet the Beak” technique. For example, “You might be interested in a tool that will allow you to…” 5. Clear value proposition: Provide a basic explanation of what you do, how you do it, and what sets you apart. Highlight your differentiators immediately to capture their interest. 6. Establish credibility: Use social proof to build trust quickly. Mention reputable clients, e.g., “We work with over 200 customers, including Apple, Microsoft, and Meta,” to enhance credibility. 7. Simple language: Use clear, straightforward language. Avoid jargon and complex words. Your message should be easy to understand. 8. Metrics and facts: Include relevant metrics such as close rate, success rates, NPS score, and conversion rates. Ensure all information is factual and accurate. 9. Direct call to action: End with a strong and clear call to action. For example, “What does your schedule look like for a quick, 15-minute intro?” Avoid passive phrases and make it clear that you want to schedule a meeting.

Why cold email? - Rejection proof. Less dealing with rude responses like you would in cold-calling. - Automated and scalable: able to touch multiple prospects at once. - You don't need someone to pick up the phone to deliver the message. The message will be delivered regardless. - Long-term, high-value skill that can be applied to a variety of business avenues.