FIFTYSEVEN

This animated visual abstraction is an insight into the functionality of 1910 Genetics’ ROSALYND computational platform. It depicts AI and machine learning-based virtual sequencing of protein structures and their transformation into stable DNA helixes, once an adequate structure is found. Case study: https://lnkd.in/daPA-Ey9

We approached the design of the 1910 Genetics’ Pipeline page wanting to step away from the conventional presentation of listed items that usually base their approach on forming a grid. Instead of using a grid with images to show list the areas of application of 1910’s technology, we created a list with dynamic images that slide into view from the background. The images follow the cursor on mouseover, making what is usually a dull section, quite animated. The bottom CTA is also dynamic, as the cursor itself turns into the CTA button leading to the Platforms page. Case study: https://lnkd.in/daPA-Ey9

FIFTYSEVEN - Poetry in Motion (No.4)

1910 Genetics’ Contact page. Case study: https://lnkd.in/daPA-Ey9

The 1910 Genetics' About page is where we like to leave our creative signature and let a brand’s character shine in its full light. Here, the Editorial typography and its Mono counterpart (used for numeration) take center stage and dominate the page, supported throughout by the soft, background and accent palette that breathes freely in such an open layout design. Case study: https://lnkd.in/dXNBxQVs

1910 Genetics’s primary font — Editor — carries the brand’s tone of sophistication throughout all applications, fusing together the elegant curves associated with the natural world of biology and clean, sharp angles associated with digital technology. IBM Plex Sans is the secondary font used for text, due to its visual clarity and supreme legibility; which is especially important when it comes to difficult, information-heavy text. Its Mono counterpart - the IBM Plex Mono font - is used for numeration as mono font provides a digital connotation to the aesthetic, strongly alluding to the technical - AI and machine learning - aspect of 1910’s business. Case study: https://lnkd.in/dXNBxQVs

In a conversation with Communication Arts, the largest international trade magazine established back in 1959. Our founder Petar Stojakovic offered key insights into the DePoly project as a unique brand strategy formed around the company’s brand charter and its expression. The link to the article: https://lnkd.in/d4_cwG3S

1910 Genetics Error 404 Page — In Motion.

The 1910 Genetics Platforms page was designed with to tell the story of contrast between the current problem of pharmaceutical research and the solution that 1910 Genetics’ computational platforms offer. As the page transitions into the solution section, the contrast continues, but switches pace, slowing the rhythm of progression and directing the user to the computational platforms’ interactive sections. Once there, the dynamic visual narrative takes over, as the user is guided to interact with the dropdown menus; gaining further insights into the process and capabilities of ELVIS and ROSALYND (1910 Genetics’ AI and machine learningpowered computational platforms). Case study: https://lnkd.in/daPA-Ey9

FWA Of The Day — WELCOME!