About us

Sport Vision Group is the leader of sports retail in the Southeast Europe. Since 1996, we have been operating as a modern company characterized by flexibility, professionalism and a dynamic development strategy. We employ more than 6000 people, who are our greatest strength, and operate in 13 countries - Serbia, Bosnia and Herzegovina, Croatia, Slovenia, Montenegro, North Macedonia, Albania, Romania, Bulgaria, Greece, Czechia, Slovakia and Hungary, while the headquarters of the Group is in Belgrade, Serbia. In addition to the SPORT VISION multibrand concept, there are also Sneaker Station BUZZ concept, a unique destination for all sneaker enthusiasts, TIKE concept with limited sneaker series, RUN ’n MORE - a specialized store for runners, EXTRA SPORTS and SPORTS REALITY as venues for family shopping. Our retail network operates through more than 600 modern stores across Europe. Sport Vision Group has strategic partnership with Nike, New Balance, The North Face, Helly Hansen, adidas, Reebok, Under Armour, Converse, Columbia, Colmar, Timberland etc. We are very proud of our License department with licensed and distribution rights for Champion, Umbro, Lotto, Ellesse, Mont... as well as of our new private label DOT. Success of our Group is based on professionalism, reliability, and innovations which we value and offer to our clients, consumers and employees, as well as on values we uphold: TEAMWORK, LEADERSHIP, PASSION, EFFICIENCY and FLEXIBILITY. We are striving to attract, support and retain unique and talented individuals, so we offer our employees a stimulating work environment and many opportunities for career development. Corporate social responsibility is the hallmark of our company's culture. For years, Sport Vision has rolled out numerous environmental, ethical and philanthropic activities. We renovate school gyms, actively invest into the sport development, and we are a proud partner of many clubs, gyms and young athletes with potential to develop.

Website
https://www.sportvision.group/
Industry
Retail
Company size
5,001-10,000 employees
Headquarters
Belgrade
Type
Privately Held
Founded
1996
Specialties
Retail, Sporting goods, Apparel, Footwear, Equipment, Football, Running, Training, Basketball, Digital, Innovation, Technology, Product development, and Premium service

Locations

Employees at Sport Vision Group

Updates

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    We are excited to introduce our colleague, Bojan Jovicevic, Call Center Coordinator from Bosnia and Herzegovina, who ran 201.258 km in 24 hours at the 27th International Belgrade Ultramarathon, securing his place in the World Championship. He will represent the Serbian national team at the world’s largest ultramarathon event, which will be held in October 2025 in France. This was his fourth 24-hour race, and his achievements reflect the immense effort, time, and perseverance he has invested to reach these results. 🙌   We are proud to have him on OUR TEAM!💪👏   #SportVision #27thInternationalBelgradeUltramarathon  #NewChallenges #PersonalGrowth #SportVisionGroup

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    At the recently concluded 27th HR Conference, the results of the research on Generation Z were presented. Representing our company at the conference as a panelist was Radmila Čokić, Group Head of HR for Talent&Development who shared her experiences working with the generation born between 1996 and 2010. The research explores the aspirations, values, and workplace preferences of the aforementioned generation. Among other things, the data shows that 52.9% of Generation Z envisions themselves as recognized experts in their field in 10-15 years. As a company that fosters generational solidarity, this is a very important topic for us. We are proud to highlight that as many as 29% of our employees belong to Generation Z. We would like to thank the HR skup and Centar za razvoj karijere i savetovanje studenata Univerziteta u Beogradu for the organization and the valuable insights we gained. #SportVision #SportVisionGroup #GenerationZ

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    Sport Vision Kids' Day: Mini Olympics and Big Hearts—An Event to Remember! 💯 For the fifth year in a row, the traditional Sport Vision Kids’ Day took place in Bosnia and Herzegovina—a day when Sport Vision’s headquarters come to life with games, laughter, and joy.   At this year’s Sport Vision Kids' Day, children had the opportunity to participate in mini Olympics, while the youngest kids enjoyed performances, fun with animators, and, of course, a world of balloons. 🤹🎈 As a token of appreciation and support for the start of the new school year, all school children of all employees in Bosnia and Herzegovina received a gift package to help them to successfully step into new school adventures. 🎁   What made this event truly special, however, was its humanitarian aspect. Each child brought along a toy or a piece of clothing, and the winning team of the mini Olympics had the honor of deciding which institution would receive these gifts. This year, the children chose to donate all the collected items to an institution for children without parental care, bringing joy to the lives of those who need it most.   Sport Vision Kids' Day is an event that, year after year, proves that the company's greatest assets are its people and their families. 🫶   #SportVisionGroup #KidsDay #BosniaAndHerzegovina #MiniOlympicsAndBigHearts

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    On September 15th, one of the most prestigious triathlon events, IRONMAN 70.3 Belgrade, took place in Belgrade under challenging conditions - heavy rain, strong winds, and cold weather. The race consisted of a 1.9 km swim, a 90 km bike ride, and a 21.1 km run. Around 1,000 athletes from over 60 countries competed, with approximately 520 crossing the finish line.   Among them was our very own Branislav Zobenica, Group Technology and Transformation Director, who successfully completed his second IRONMAN-format race! 🙌 After numerous Olympic-distance and other triathlon events, this is another remarkable achievement for Branislav.   A huge congratulations to him for this incredible endurance and determination! 💪👏   #SportVision #IronmanBelgrade #NewChallenges #PersonalGrowth #SportVisionGroup

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    Run on your own terms! adidas and Sport Vision Group offer you a chance to become part of the well-known running team in the region and test one of the 4 running shoe models during the Boka Marathon on December 14th and 15th! 🏃   Registrations are open from September 7th to 20th, don't miss the opportunity to sign up by clicking the link 👇 321spremisezatrku.com #321getreadytorun #SportVisionGroup #running

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  • View organization page for Sport Vision Group, graphic

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    We are proud to announce that Sport Vision supported the 3x3 National Championship of Serbia in basketball in 2024! 🏀   Our commitment to sports and healthy habits has been confirmed through this exceptional partnership. It was an honor to be part of the tournament and to contribute to its successful realization.   During the tournament, we further engaged the audience through interactive activities, where gifts and vouchers were distributed. At the final, we provided a special experience for the audience with a challenge featuring Dejan Majstorović, our national team member and Olympic participant in 3x3 basketball. The winner of the challenge received a pair of Sneakers of their choice, while the second and third-place participants were awarded signed balls and T-shirts.   At the spectacular final of the Roda National Championship held at Republic Square in Belgrade on September 4th, attended by thousands of citizens, we were awarded a plaque for our contribution to the organization of the tournament.   The award was presented to Anja Dmitrovic, Marketing Director.   A big thank you to the organizers, KSS and 3x3 Serbia, and congratulations to all the winners on an exciting final! 🏆   #SportVision #WeAreTheTeam #SupportSports #Basketball #HealthyHabits

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    We're Hiring! 🚀 Are you passionate about digital marketing and looking for your next big career opportunity? Join our international team at Sport Vision as we expand and innovate in the digital space! Position: Group Digital Performance Manager Location: Belgrade, Serbia   If you have at least 4 years of experience in digital marketing within an e-commerce or digital agency environment, we invite you to join our team! Your responsibilities will include the implementation of digital strategies, optimization of traffic sources, and collaboration with e-commerce teams to boost our online performance. Experience with PPC, SEM, SEO, and Google Analytics is essential.   You will have the opportunity to work in a dynamic role that offers autonomy and broad, diverse scope while engaging with multiple markets and a variety of concepts.    Apply at: tijana.rakic@sportvision.rs If you're ready for new challenges and want to work in a dynamic and international environment, send your CV today! #SportVision #CareerOpportunity #JoinOurTeam #SportVisionGroup

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    📚 For Our First Grade 📚 The new school year has just begun, and we have made sure to help our first graders start their journey with a smile. 😊   With the support of our amazing colleagues from the HR department, we prepared gift packages filled with essential materials to help them tackle new challenges. Together, we carefully assembled each package with love and attention, and seeing the happy and excited faces of the kids is our biggest reward. 😊   A big thank you to everyone who participated in this wonderful project, and we wish our first graders lots of success and joy in the upcoming school year! 🍀 #SportVision #SportVisionGroup #ourfirstgrade

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