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Tom Ford, Hugo, Diesel — all these names are united not only by their high pedestals in the fashion world, but also by their ability to professionally adapt design trends into their social networks In this post, graphic designer Timur continues to analyze relationship and mutual inspiration of the fashion and digital design worlds — flip through the carousel! And watch the video of Samsung via the link https://lnkd.in/ekSk56Ur

How did we get into design? Part 2! We talked to the designers of our studio and found out what their life was like BEFORE design — check the carousel!

Digital design has fundamentally changed the fashion industry and opened new horizons for creativity and sustainability In a new post our graphic designer Timur tells us how leading brands Balenciaga, Gucci, Loewe communicate with their audience using VFX, AI and 3D graphics Read the carousel!

In the new post we talked to the designers of our studio and found out what their life was like BEFORE design — check out the carousel to get to know us better :)

With the clients we develop an adaptive brand support system. Our lead designer Nastya shared with Skillbox Media the working tools for creating such a system and how we apply it in the work with corporations Watch the examples with OKKO online cinema by the link (in Russian) 👾 https://lnkd.in/eiKRXFND

Communication is a key skill of a lead designer. How exactly it will be built depends largely on the product you and the client are working on and on your common goals Nastya, a lead designer, talks about her experience in design support and communication with corporations — read the carousel!

In the new article on Skillbox Media our senior lead-designer Liza breaks down 5 win-win book design techniques — from floral motives to abstraction. They make your product stand out in the eyes of potential buyers, even among market leaders Watch examples of trendy books by the link (in Russian) https://lnkd.in/e_Q_PViQ

In a new post, we tell what the design support unit in the studio does and what needs of large corporations it is covering . Read more in the carousel 👇🏻

How did colorful and functional design help Gold Apple shine in the market? The brand created a furore in the perfume and cosmetics retail sector of Russia — in four years it became one of the top three in terms of turnover. Nika October shared insights into how brand identity played a role in this: ▪️By using a trending colour palette, Gold Apple was able to target a young audience segment and build off the competition. Their signature palette is bright but unobtrusive ▪️The highlight of the site is the magazine layout, which both looks fresh and helps the customer to easily orientate in the process of choosing and buying goods ▪️Now the trend is for mascots — these are recognisable characters that are associated with the brand. For example, Gold Apple has elves — little helpers. They help to catch the client's attention and build a brand communication with him or her And about what elements of corporate identity we advise to strengthen the Gold Apple — read in the article (in Russian) https://lnkd.in/ecHTnZ5V...

How does a well-designed corporate identity influence the strengthening of a premium brand? It is especially important for premium brands to have an aesthetically pleasing corporate identity, because it is through it that they can show their high status in the market, uniqueness of the product and care for customers Quality design affects the recognizability of the company. With its help, the client reads its "voice" in every detail from the design media to interior solutions It also emphasizes care about image and reputation, about the values of the brand's clients. This is manifested, for example, in the choice of high-quality materials for printing or an environmentally friendly approach to production Another important point is the reflection of exclusivity, non-triviality of the product of such a company. It is important that the corporate identity translates this through solutions based on the history and philosophy of the brand. For example, with the help of complex colors or ethnic ornaments More about how custom design and non-standard advertising materials influence the development of a premium brand, as well as about how a design studio should approach the realization of a project for luxury segment, we tell you in a new post https://lnkd.in/eDdrifnK