Leveraging comprehensive data analysis, from customer insights to market research and competitor intelligence, is essential for informing an effective creative strategy that drives success for a new product launch.
Founder/ Managing Director of XPRESS Marketing & Brand Activation / the X advertising . KSA - UAE - Lebanon Management/ Brand Strategy / Marketing/ Creative - Consultant
Analyze customer data like their interests and shopping habits. Look at what your competitors are doing through information from market research and media monitoring. See how people engage with your brand online and offline. All of the above will to shape your creative strategy for a new product. Test different marketing ideas through focus offline and online, accordingly you will have better picture and predict to plan your launch. Get your collective data, marketing and creative team work together. This data-driven approach will help you create ads and content that really connect with the right TA and keep improving your product move forward. #creativestrategy #marketingstrategy Xpress Brand Activation and Marketing