Language management in multinational companies

AJ Feely, AW Harzing - Cross Cultural Management: an international …, 2003 - emerald.com
The importance of language management in multinational companies has never been
greater than today. Multinationals are becoming ever more conscious of the importance of
global coordination as a source of competitive advantage, and language remains the
ultimate barrier to aspirations of international harmonisation. The article reviews the
solutions open to multinational companies in term of language management. Before that,
however, it discusses the aforementioned trend to globalisation outlines the dimensions of …

Language management: In multinational companies

SL Gundersen - 2009 - openaccess.nhh.no
The aim of the present thesis is to explain the concept of strategic language management
and why this field of study deserves increased attention in international business. It is
argued that Language Management deserves increased attention from business managers
since language management may contribute to their firms' competitive advantage. A survey
among Norwegian companies in Belgium was undertaken to assess the current situation of
language issues. The survey results show that while employees in Norwegian businesses …
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