With the rapid development of artificial intelligence technology, the application of interactive entertainment robots in the field of sports training has attracted wide attention. The aim of this study is to optimize the process of basketball training competition by using tracking technology through image recognition and gamification training. In this study, tracking technology is adopted to realize image recognition in basketball training competition scenes. By installing cameras or sensors and other devices, robots can capture and recognize the position, posture and movement of trainers, and can transmit these data to the robot system in real time. Through the design of interesting training games, stimulate the interest and enthusiasm of the trainers, so that they can carry out effective basketball training in entertainment. The robot system can give different rewards and feedback based on the trainer’s performance, increasing the trainer’s fun and engagement, stimulating their competitive desire and promoting the improvement of skills. The trainer can enjoy the entertainment and challenge while interacting with the robot, and maintain the enthusiasm and motivation while improving the technical level. This interactive training method can improve the monotony and boredom of traditional training, and provide the trainer with a more interesting and stimulating learning environment. The experimental results show that interactive entertainment robot combined with gamification training can effectively optimize the process of basketball training competition.