In this paper, we present high-level overviews of tile-based self-assembling systems capable of producing complex, infinite, aperiodic structures known as discrete self-similar fractals. Fractals have a variety of interesting mathematical and structural properties, and by utilizing the bottom-up growth paradigm of self-assembly to create them we not only learn important techniques for building such complex structures, we also gain insight into how similar structural complexity arises in natural self-assembling systems. Our results fundamentally leverage hierarchical assembly processes, and use as building blocks square “tile” components which are capable of activating and deactivating their binding “glues” a constant number of times each, based only on local interactions. We provide the first constructions capable of building arbitrary discrete self-similar fractals at scale factor 1, and many at temperature 1 (i.e. “non-cooperatively”), including the Sierpinski triangle.