AD LAYER - Creative Management Platform

Winner takes it all! 🏆 We’ll never get enough of those classic Abba quotes, especially when it comes to playing boule with our clients in Stockholm. Fast-forward past the part where we dove into taking Apollo Nordic’s Dynamic Advertising to the next level (with a little help from OMD Sweden, some coffee, and fikabröd, of course) and straight to the nerve-wracking excitement of petanque, or as the Swedes call it, simply “boule” — though we’re not sure why it is called that here...🤔 Despite her confidence and competitive streak, Amina didn’t walk away with the win this time. Instead, it was our Social Media Product Specialist, Daphney, who had her targeting on point, taking home gold in both the individual contest and leading her team to victory! After the intense, yet oh-so-fun boule tournament, we wrapped up the day with yummy food, cold drinks, and even better company. Chicken was served (for those who opted out of the vegetarian option). No catchy chicken / winner -related sayings come to mind right now, so we’ll just chicken out here and say a big thank you to Apollo, part of DERTOUR Group and OMD Sweden for the fantastic afternoon. Until next time! #AdLayer #DigitalMarketing #AdTech #Advertising

Lo and behold… We have just officially released Global Ads. 🌎 Global Ads is our improved workflow / solution for global advertiser, developed in conjunction with some of our biggest clients. Any large advertiser working on multiple markets will love it. Think like this: Use your main advertiser as a Global Advertiser - and share campaigns to all your local advertisers with just a few clicks. Great overview, more control over local campaigns, and masses of time saved. (Time weighs, right?) Interested to learn more about Global Ads? Contact us today https://lnkd.in/dth-ZWmi 🚀

🌟VI HAR ETT RESULTAT! 🌟 Vilket arbete som har gjorts de senaste veckorna! Tack vår fantastiska jury! Nu kan vi ÄNTLIGEN presentera de nominerade i Inhousetävlingen 2024!🤩 🤩👉 https://lnkd.in/dPMH4hR2 Arla Foods 3 Sverige Unionen Comviq Göteborgs Symfoniker | Göteborgs Konserthus ICA Gruppen SVT Viaplay Group Bandit Rock Parks and Resorts Scandinavia AB ATG - AB Trav och Galopp Beijer Byggmaterial AB Svenska Turistföreningen Swedish Lapland Visitors Board SAS - Scandinavian Airlines Sveriges Radio Lindex Tele2 Ejendals Klaravik Sverige Clas Ohlson RFSL Göteborg Film Festival TePe Oral Hygiene Products Svenska Postkodlotteriet SBAB GodEl i Sverige AB 🎟️ Måndag den 14 oktober släpper vi biljetterna till årets Inhousegala den 21 november, där vi korar vinnarna! #inhousetävlingen #inhouse #marketing #communication #inhousebyrå #marknadsavdelning #inhouseavdelning #nominerade #final ------------------------------------------------------------- 🌟Sponsorer och partners JCDecaux AD LAYER - Creative Management Platform Online Voices Bsmart - Creative Partner Marknadsföreningen Sverige

Vi är på plats på Martech 2024! kom förbi och säg hej och glöm inte att lyssna på Anders Björling snack om hur man kan jobba smartare och bättre utan silos senare idag. #martech2024

🌟 Big News! 🌟 We are super excited to be a partner at the much-anticipated Martech 2024 on September 26th!  Martech continues to boom and some of the hot topics during the day will be: ⚡ The coolest new tools, AI breakthroughs, and analytics techniques ⚡Smart strategies to keep up with the Martech wave ⚡The role of integrated Martech  ⚡The skills, team setups, and partnerships you need to level up in the Martech game 🎙️ Special Guest Alert: Anders Björling, CEO of Ad Layer, will hit the stage from 13:45-14:05 to talk about: STRATEGY Tear down your silos and create efficiency and relevance across all channels. Anders Björling, founder of Ad Layer, on how integrated workflows, collaboration, and the right systems can contribute to the increased relevance of media investments. Don´t miss out! 👋 We hope to see you there!  Welcome to swing by to chat about how to streamline your marketing! Thanks for having us Resumé & Dagens Media #Martech2024 #MartechEvent

CMP; aka Creative Management Platform, is a tool that enables users to gain full control over digital ad production. We like to think of it as something that makes the complexity of global advertising a lot more manageable for brands and agencies. At least that is what we have focused on when developing the Ad Layer platform 🖥️ 🌟 The biggest advantage? 🌟 🆙 Saving time and resources by bringing all teams and workflows under one roof. No more bottlenecks or long email chains—just smooth, efficient collaboration. Isn't that candy for ears? 🆙 Yet, another big advantage is that a CMP allows teams to design ads using tools like the Ad Builder, ensuring creative consistency across all channels and markets. With dynamic ad scaling, you can turn one ad into many variations across different markets, languages, and formats, while keeping brand identity intact. ➡️➡️ Learn more and download our free CMP explained pdf https://lnkd.in/dKfGYrXc #CMP #CreativeManagementPlatform #digitalmarketing #ads #martech

🎉 We are excited to welcome our new Social Media Product Specialist, Daphney, to the Ad Layer team! With her solid background in digital marketing and her creativity, we are sure that Daphney will guide our clients to even greater success in their campaigns. To get to know her a little better, we asked three quick questions: 🔮 If you could choose one superpower, what would it be? The superpower of reading minds. 🎧 Which song would be the soundtrack to your workday? 1) All i do is Win - dj khaled a good way to psych myself up in the morning, a little delusion never hurt anyone. 2) Anything by Megan thee Stallion 📲 Is there a social media platform you can't live without and why? Instagram - my friends and i have all unconsciously decided that this was the platform where group chats are acceptable hahaha! & Tiktok, so informative and random, i never know what …Tock i'm going to end up on any given day! Once again, warm welcome Daphney! 💜

Håll i hatten! 🤠 I höst kommer det hända massa roliga saker på Ad Layer. Bland annat kommer Mike = Mikael Jansson (vår medgrundare och CPO) att vara med i juryn för den prestigefyllda www.Inhousetävlingen.se där vinnarna koras på Nalen under en gala- och inspirationskväll den 21 november. ⭐ Ping@ alla i vårt nätverk - det går att skicka in nomineringar fram till den 16 september. Pass på! Länk i kommentarerna. #Inhousegalan #kampanjer #Arkitektkopia #digitalkommunikation

Summer is here in full bloom and believe it or not; our developers occasionally do leave their monitors. Especially when it is sunny outside. We asked a few members of our happy-go-lucky DEV team what they love doing in Stockholm during summer. (Besides developing the Ad Layer platform further, of course.😉 ☀️ Asok - “The Beach Boy” If you want to escape from the city center, you can find nice, relaxing places on the far outskirts of Stockholm. I like spending sunny days at the beaches of Österskärs Havsbad. You can relax on the sand or get anything from simple ice cream to a proper meal at Solbrännan's restaurant, with a nice scenic view of the waters. ☀️ Victor - “The Yachtsman” I recommend sailing in the Stockholm Archipelago. Imagine renting a cozy 34ft yacht and hopping around the islands with some good company. Or if you plan to impress a client or a special someone - and have the budget - why not charter a sleek 40ft sailboat? Cruising past the picturesque Grinda is an experience one will not forget. ☀️ Romas - “The Gourmand” If you are up for a culinary experience, head over to Gamla Stans Lykta, a cozy Slavic cuisine restaurant nestled in the charming streets of Gamla Stan. Try their Borscht and Pelmeni, and don't miss out on the honey cake — I love it and would say it's a must-try! We wish you all a long and chill summer! 🤍🧡💙 ----------------------------------------------------------------------------------- 🆘 Our support team will be available throughout the summer ⏰ Mon - Fri, 9am - 6pm (CEST)

Let's sprinkle some Mid-Summer Magic on you! ✨✨ Mid-Summer Eve falls on this week’s Friday. In honor of our Swedish heritage, we'll be out enjoying matjessill, collecting colorful flowers for good fortune spells, and dancing around maypoles. 🌻 🌼 💮 🏵️ Our support will be closed on Friday but we will resume on Monday. Wishing everyone a wonderful Mid-Summer! ☀️