Brightvision

Are you curious to know how to sell to a prospect without convincing and pushing? And what makes phone prospecting successful?   My podcast guest for this week, Josh Braun, founder of Braun Training, has seen great results combining motivational interviewing with psychological principles to lower a prospect’s guard when talking to a sales person.   Josh specializes in helping sales professionals refine their phone and email prospecting techniques. With years of experience, Josh has coached countless teams on selling without pushing or convincing. In this episode, Josh shares practical advice on the best approach to phone and email prospecting and pitfalls to avoid when reaching out to B2B clients. We discuss things like: - Why phone prospecting remains a powerful tool - The essential skills every salesperson should master to become effective at prospecting - Practical tips for identifying and addressing customer problems without sounding pushy I think you will enjoy it! :) https://lnkd.in/dMiBUPKH

What does effective demand generation look like for a fast-growing B2B SaaS company? In this Tech Marketing Trends episode, I sat down with Edward Ford, the Global Demand Generation Director at Supermetrics, a leading marketing data solutions company. Edward has been instrumental in Supermetrics' rapid growth, transforming it from a small startup to a global B2B SaaS company. During this conversation, Edward shares his insights on the key strategies, challenges, and decisions that fueled Supermetric's success as: - The journey of Supermetrics from a startup to a major Saas player in marketing data solutions niche - How to balance short-term lead generation with long-term demand creation strategies - The role of data in driving marketing decisions and scaling operations globally - Practical advice on evolving marketing approaches, avoiding pitfalls, and making the right bets year after year So whether you’re curious about scaling demand generation or using data to improve marketing outcomes, this episode is full of actionable insights. Enjoy! 🙂 Link to podcast: https://lnkd.in/d3wPsDsc

Direct mail is far from dead; it could be your secret weapon in a world of digital overload. That's the message of Mike Gunderson, President of Gundir, a Direct Marketing Agency, with whom I had a great discussion regarding direct mail's enduring and evolving role in today's B2B marketing strategies. With over 21 years of experience in Direct Mail campaigns, Mike explains why direct mail remains a powerful tool for marketers looking to enhance their go-to-market strategies and shares his experience in areas such as: - How direct mail integrates with digital channels to drive better marketing outcomes - The advantages of direct mail for B2B companies and enterprise-level ABM strategies - Real-world examples of how direct mail boosts lead generation and customer conversion - Tips on targeting and optimizing direct mail campaigns for the modern marketing ecosystem LINK TO PODCAST: https://lnkd.in/dQqUcBZz

A new podcast just dropped from Tech Marketing Trends 😊 This time, I had the opportunity to chat with Melissa Kwan, Co-Founder and CEO of eWebinar, about how to leverage on-demand webinars in modern marketing strategies. Melissa shares her entrepreneurial journey and the challenges she faced, which led her to create eWebinar, a platform that automates webinars for greater engagement. The discussion covers the advantages of on demand webinars over live sessions, key metrics for success, and how automation can help businesses scale without losing personal interaction. Melissa also offers practical advice on leveraging webinars effectively in the sales funnel and driving higher conversions. Join the conversation to learn more about: - Why on-demand webinars are cost-efficient lead generators? - Key components of a successful automated webinar - How to measure the ROI of on-demand webinars - Real-world examples of how B2B tech/Saas businesses are using webinars to boost growth and pipeline Enjoy! https://lnkd.in/du2GsEXu