Carlsberg Group

Revealing solid sustainability progress in our 2024 annual report. With this year's annual report, launching today, we can share steady progress in every area of our ESG agenda, building on the foundation of our ESG programme, Together Towards ZERO and Beyond. "We have made great strides in recent years to weave ESG into the fabric of the business, ensuring that this essential work gets properly measured, tracked and embedded into our business planning processes," our CFO Ulrica Fearn says. Learn more in the full report: https://lnkd.in/dzw_mcp4 #FY #AnnualReport #CarlsbergGroup

2024 was a year of major events that will shape the future of Carlsberg. From acquiring Britvic PLC to gaining full control of the businesses in India and Nepal to announcing the takeover of the Pepsi license in Kazakhstan and Kyrgyzstan from 2026. Full speed ahead! Dive into the key data below, and read the full 2024 FY financial statement here: https://lnkd.in/d6TdVq8K #FY #Results #CarlsbergGroup #Growth 

Our Beyond Beer category throws itself further into the health and wellness trend. This is marked by the launch of the first ever cider with zero alcohol, zero sugar and zero calories - just now debuting in Germany. “With Somersby Zero, we are delighted to launch a product on the German market that is not only unique, but also a real game changer in the modern cider sector," says Gunnar Fischer, CMO of Carlsberg Germany. The launch reflects our wish to align with key consumer trends, offering a carefree alternative for those who want to enjoy consciously. We plan to go global with Somersby Zero, starting with Germany as the lead market in 2025, followed by expansion into broader markets in 2026, beginning with Poland and Sweden 🤩 #Growth #Alcoholfree #Zerocalories #Zerosugar

1664 Blanc is available in +50 markets - this year, it already launched in India and soon Greece!   The Premium segment has become one of the strongest performers in our portfolio, thanks in no small parts to 1664 Blanc.   1664 Blanc is becoming much more than a beer.   It strives to show up where other beer brands do not by celebrating bold individuality and expression within fashion and the arts. Our Carlsberg Export & License partners have also helped our journey in bringing Blanc to consumers, e.g. via partnering up with companies like HiteJinro (Korea), CBC Group (Turkey, Romania, Israel) and Diageo (Ireland) to mention a few! An example of how we're working to keep unleashing the value-creating potential of our premium brands.    Cheers to the legend, the blue bottle 💙    #1664 

Dream job? Birgitte Funch has been tasting beer for a living for 45 years! If there is one thing we don't compromise on, it's the quality of our beer. So much so, that we've built entire careers around detecting the slightest deviations in the flavour. For 45 years, Birgitte Funch has been a key member of our sensory panel. Her role here is to blind taste different batches of beer, e.g. Carlsberg, Tuborg or Kronenbourg, from our breweries and licensed partners worldwide, all sent to the Sensory team at our Research Laboratory for rigorous testing. If there's even a hint of something off - be it a faint note of sulphury like burnt rubber or onion (possibly caused by yeast getting stressed) or an earthy whiff - Birgitte will catch it. It’s the kind of detail a consumer would never notice, but if Birgitte detects it, it’s a no-go for us. The world's best taste buds? Probably! #Innovation #CarlsbergResearchLab

Changing the world as we change your beer?   In 1875, Carlsberg's founder J.C. Jacobsen founded the world’s first industrial research laboratory. It started as a quest to develop a scientific basis for malting, brewing and fermentation.   Today, it's a world-leading laboratory for brewing-oriented research. From inventing the pH scale in 1909, to winning a Nobel Prize for click chemistry in 2022, to creating technology to breed climate-tolerant crops for the future.   The innovations coming out of the Carlsberg Research Laboratory won’t just change your beer, they might just change the world 🔬🚀🍻 #Innovation #CarlsbergResearchLab

Growth Momentum Ignited for the Year of the Snake 🚀🐍 Carlsberg China’s Annual Meeting brought together over 500 colleagues from across the nation to reflect on shared achievements, recognize outstanding contributions, and gear up for the opportunities ahead! João Abecasis, Executive Vice President of Asia, and CK Lee, President of Carlsberg China, delivered inspiring messages, reinforcing our commitment to the Accelerate SAIL strategy. From the strategic Townhall and awards ceremony to lively performances and exciting prize draws, the evening celebrated the energy and ambition driving Carlsberg China forward. A heartfelt thank you to our teams across China—your passion, resilience, and commitment have made a meaningful impact. With this momentum, we are confident in embracing the growth opportunities that 2025 will bring. Wishing everyone a prosperous and successful Year of the Snake! Cheers! 🍻🐍 #CarlsbergChina #GrowthCulture #AccelerateSAIL #YearOfTheSnake #CelebratingSuccess

Carlsberg Vietnam and the local brand Huda is celebrating the spirit of Lunar New Year delivering care packages to families in need. Through the annual CSR initiative "Tet is Full, Tet is Love – Tết Đủ Đầy, Tết Yêu Thương," we are honored to deliver 7,500 care packages filled with essential food items to families in need across 9 provinces in Central Vietnam. For over a decade, this program has touched the lives of 75,000 people, reinforcing our deep connection with the local community. We are driven by our purpose of “Brewing for a better today and tomorrow,” and through actions like these, we continue to foster a brighter, more sustainable future for the communities we serve. #TetIsFullTetIsLove #CSR #Community #CarlsbergVietnam #Huda #Sustainability #BrewingForABetterTomorrow

Once again, Carlsberg celebrates Lunar New Year with special limited-edition packaging. This year, Carlsberg has partnered with renowned artists 1983ASIA to create a limited-edition look for its iconic beer to celebrate the Year of the Snake, a time typically associated with prosperity. The two Asian artists behind the design, Yao from Malaysia and Su Su from China, have worked together to combine contemporary art and design with familial traditions that take place during Lunar New Year, helping beer drinkers celebrate in a truly special way.    The artwork concept commemorates the Year of the Snake’s association with wisdom, elegance and transformation, giving Carlsberg’s iconic hop leaf an all-new look for this year’s celebration.  The campaign is part of Carlsberg Group’s broader investments in premium brands, and accelerating growth in Asia  The Carlsberg Lunar New Year limited edition will be able to purchase from select retailers across China, Hong Kong SAR, Malaysia, Singapore and Vietnam. #LunarNewYear

𝗖𝗮𝗿𝗹𝘀𝗯𝗲𝗿𝗴 𝗚𝗿𝗼𝘂𝗽 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘀𝗲𝗱 𝗮𝘀 𝗮 𝗙𝗼𝗿𝗯𝗲𝘀 𝟮𝟬𝟮𝟰 𝗪𝗼𝗿𝗹𝗱’𝘀 𝗕𝗲𝘀𝘁 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿! 🌟 We are immensely proud to be recognised for the fourth consecutive year by Forbes as one of the 𝟮𝟬𝟮𝟰 𝗪𝗼𝗿𝗹𝗱’𝘀 𝗕𝗲𝘀𝘁 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿𝘀! 🏆 This honour reflects our unwavering commitment to creating a workplace where every individual thrives. Every day, we invest in creating opportunities to learn, develop, and deliver together, driven by our #GrowthCulture, which we're currently building. “The recognition really comes down to our people. Their dedication and passion define Carlsberg as a place where we grow and support one another. I am proud of what we are building as a team,” says Susanne Skippari, Chief HR Officer at the Carlsberg Group. Thank you to everyone of our 37,000 colleagues, for embodying the #SemperArdens motto (always burning🔥) in everything you do - with a #LocalHeart and #GlobalStrength. And a heartfelt thank you to the 300,000 professionals worldwide who voted for us as a World Best Employer - we’re truly honoured. #SomethingsBrewing #ForbesWorldBestEmployer #ProudMoment