The last few weeks we´ve seen New Balance create noticeable impact with their Out of Home campaign “Run Your Way”. A campaign which aims to embrace the individuality of every runner and the diverse ways people connect with the sport.🏃♀️ By using a combination of formats across various environments the campaign significantly increases a positive impression. The use of multiple formats makes it easier for the audience to understand the message and identify the senders. A good mix also reinforces the target group's perception of the brand. #platformforbrands
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