DEMA

Full house yesterday as we welcomed brands, ad platforms, and agencies for a sneak peek at Dema’s tactical, always-updated, profit-maximizing MMM—and a first look at our soon-to-be-launched feed optimizer! 🚀 Imagine never wasting marketing spend on unprofitable products, items soon to sell out, or those that don’t drive high enough LTV. That’s the future we’re building at Dema, and we can’t wait to share more! Missed this one? Stay tuned for our next session. #MMM #incrementality #ecommerce #d2c #contributionmargin #profitablegrowth

Hear our co-founder Marcus sharing his insights on Cure Media's podcast! He discusses the increasing importance of data-driven decisions in e-commerce and how they shape profitable growth. We might be biased, but this is important stuff for everyone in retail:)

💥💥 Lunch session at Dema Office - How to make marketing decisions in 2025 The advancement in tech has reached a stage where you don't need to keep guessing; you can actually start to make data-driven decisions in marketing. At scale. Even as a D2C. And even though tracking is "worse than ever." Join us on October 24th for the Dema Measurement Sessions to learn how to make smarter, data-driven marketing decisions and drive profitable growth in 2025. We’ll cover: 1. How to use Marketing Mix Modeling (MMM) in an e-commerce setting (which is not how its done in general) 2. What you need to know about "Triangulation" 3. How optimizing your marketing spend most likely will be the difference between winners and losers in 2025 This is your chance to finally take control of your data and start making decisions based on real insights. Sign up here: https://lnkd.in/dFaR9Rj7 Unfortunately, as you see, our kitchen has limitations. :) So, sign up before the spots are gone. This session is guaranteed to be valuable for all decision-makers in ecom/d2c. Not just marketers.

Huge congratulations to Dema's Matheus and his team, “Pushin P(rod)," for winning the 24-hour hackathon at KTH Royal Institute of Technology! 🌟 Matheus is a true star, and we are so happy you are on our team - definitely wouldn’t want to compete against you! 🤗

Exciting times at Dema as we continue to grow! With increasing demand for our expertise, we're thrilled to welcome Jessika and Kavjan to the team! 🌟 Jessika, an expert in Marketing Mix Modeling (MMM) with extensive experience, will be leading Marketing Measurement at Dema. She’ll empower our customers to optimize their marketing investments through advanced insights and data-driven strategies. 🌟 Kavjan, who brings valuable experience from Meta, Google, and s360, will be advising our customers on driving profitable and sustainable growth. We're pioneering a new era in e-commerce—fixing what’s been broken for too long. Let’s do this!

✨ Key Takeaways from Today's CFO-Forum ✨ Theme: Forecasting & Budgeting 📈 No matter your industry—whether online or offline retail—some truths remain universal: 1️⃣ Annual budgets ...often feel like a necessary evil to show investors or the board while setting high-level targets. But the real game-changer? Actionable and rolling forecasts keep you agile and help you hit the targets when they matter most. 2️⃣ Cash flow, profitability, and growth ...are influenced by an overwhelming number of factors, but how you act on those constantly shifting drivers is what really makes a difference. 3️⃣ Balancing detail with flexibility is key ...too much detail can slow you down, and agility is crucial. 4️⃣ Focus on your strategic "must-wins" and daily improvements ...instead of obsessing over perfect forecasts. More time executing means better results. 5️⃣ Pro-tip: Use at least 12-24 month forecast graphs to track your key KPIs. Beware of sudden performance jumps—it’s a red flag for unrealistic assumptions (a classic example: a sudden spike in basket size growth has been factored in to hit the targets). 💡 Want to explore these insights further and network with other CFOs? Don’t miss next month’s meetup—reach out to Jennie Sahl or Henrik Hoffman Kraft at Dema! Special thanks to Erik Pettersson (Omniarch) for sharing experiences, thoughts, and ideas on this topic. 🙏 And as always, a huge thank you to all participants! Nick Mendola, Philip Leijon (MEDS Apotek), Erik Elveros (Apohem), Emma Axelsson (Proteinbolaget.se), Sandra Gestlöf (Rapunzel of Sweden), Ellen Linné (Xlash), Elin Björnström (Lexington Company AB), Cecilia Tillberg (Nordic Knots), Mattias Berg (ASKET), Daniel Ohlsson (MORJAS)

A big thank you to Breakit for hosting such a valuable day for the Nordic e-commerce community! Incredible insights and stories from the founders of Ninepine (Kousha Torabi and Benjamin Lau ), John Henric (John Henric Ekström), Boxbollen (Jacob Eriksson and Victor Eriksson), and KitchenTime (Joel Falck). Each shared inspiring journeys, embracing an increasingly common, honest, and vulnerable approach within the e-commerce industry. Much appreciated! We were thrilled to take the stage (Marcus Tagesson) alongside our customer, the e-commerce rocket ship Ridestore, with CEO Elin Glommen Liljedahl, who highlighted the transformative power of having accessible, high-quality data and insights across the organization. Additionally, our Marketing Measurement expert, Jessika Ödling, led two roundtables, discussing the challenges and opportunities we see in today's e-commerce industry—particularly in knowing what drives incremental, profitable growth through marketing.

We're excited to lead the MMM conversation at Breakit E-com Day this Thursday! We've been invited to host a roundtable on the evolving role of Marketing Mix Modeling (MMM), led by our expert Jessika Ödling, who has eight years of MMM experience. We'll discuss the crucial shift from traditional, yearly MMM to the more dynamic, tactical approach changing the game for e-commerce merchants. How can this shift empower your business to make smarter marketing decisions and transform your strategy? Join us at 10:15 on Thursday for what promises to be a game-changing discussion!

We're excited to lead the MMM conversation at Breakit E-com Day this Thursday! We've been invited to host a roundtable on the evolving role of Marketing Mix Modeling (MMM), led by our expert Jessika Ödling, who has eight years of MMM experience. We'll discuss the crucial shift from traditional, yearly MMM to the more dynamic, tactical approach changing the game for e-commerce merchants. How can this shift empower your business to make smarter marketing decisions and transform your strategy? Join us at 10:15 on Thursday for what promises to be a game-changing discussion!

So much going on right now! Earlier this week, we hosted a group from The Wharton School Executive MBA Program, including Professor Peter Fader, a leading voice on customer centricity. 🌟 Such a pleasure having so many talented people from companies like Amazon, Google, and Uber (and many less famous ones to outsiders) in our office! Our co-founder, David Feldell, shared how we drive profitable growth through data-driven insights for D2C and online retailers. By focusing on the right metrics, businesses can dedicate more time to acquiring and retaining the right customers, with a sharp focus on incrementally growing customer lifetime value—based on profit, not gross sales. Thank you to Professor Fader and the entire group for visiting us—it was an honor to exchange ideas and explore new dimensions of customer centricity together! #Ecommerce #CustomerLifetimeValue #Profitability #LTV #CLV #Wharton