H&M

Channelling the urban energy of New York City, Heron Preston’s second H2 collection drop for H&M is launching today. The unisex pieces are all about creativity, combining dynamic street style with Heron Preston’s design DNA.   “I like to take a no rules-approach when designing because each individual should be able to interpret a piece however they want, without feeling confined to one particular look. This new collection is a reflection of that freedom to express oneself, regardless of gender”, says Heron Preston.   #HM #H2 #HeronPreston

Selfridges customers can now shop our new premium kidswear line H&M Adorables in a brand new pop-up at the iconic fashion destination.   “We’re absolutely thrilled to present H&M Adorables, our new premium kidswear concept, to Selfridges customers. We can’t think of a more fitting place than Selfridges to house the collection. We’re so excited to see the pop-up come to life and for Selfridges shoppers to experience it”, says Sofia Löfstedt, Head of Design and Creative H&M Kids.   The pop-up launched at Selfridges London on 10 October, with the collection also being sold via Selfridges Birmingham, Manchester and online, in addition to hm.com and selected H&M stores.   #HM #Selfridges #HMAdorables

Today, October 11, marks the International Day of the Girl Child, declared by the United Nations. This year’s theme is ‘Girls’ vision for the future’ and conveys both the need for urgent action and persistent hope, driven by the power of girls’ voices and vision for the future.   Earlier this year H&M Move entered a partnership with Laureus Sport for Good in Paris as part of its community program Move Together. One of the local organisations supported through this 2-year collaboration is PARIS BASKET 18, a female-only basketball club that supports over 3.500 young women and girls to improve their basketball skills as well as providing them with educational support.   Professional AC-Milan footballer and H&M Brand Mover Nadia Nadim met with some of the girls and had a chat about their dreams for the future. “Listening to these girls was amazing and I truly hope I inspired them to chase their own dreams – wherever they are and however they move,” says Nadia Nadim. #HM #HMMove #MoveTogetherHoweverYouMove #SportForGood

Uniting fashion and music in the city that never sleeps. Last night, we transformed a stretch of Mercer Street behind our SoHo location in New York City into an electrifying block party, hosted by influencer Amelia Gray.   The event featured special guests Emily Ratajkowski, Riley Keough, Lucky Blue Smith, Nara Smith, Evan Mock, Damson Idris, and Mona Tougaard, as well as a curated line-up of DJs and musicians, including Heron Preston, KAYTRANADA, Channel Tres and Kitty Ca$h, all dressed in the second drop of Preston’s H2 collection launching 17 October.   #HM #NewYork #HeronPreston #Brand #AW2024

Your Scandinavian-style partywear update: ROTATE is partnering with H&M for a second exclusive capsule collection featuring 15 pieces, launching today. The Copenhagen-based brand drew inspiration from 1980s silhouettes, reimagined for the modern woman. “We’re thrilled to be collaborating with ROTATE again. Jeanette and Thora have such an eye for joyful, sophisticated design that makes people feel good about themselves. Which is what everyone wants for party season – and beyond”, says Ann-Sofie Johansson, Head of Design Womenswear and Creative Advisor at H&M. To celebrate the collection, we hosted an intimate party in Madrid alongside ROTATE founders and Creative Directors, Jeanette Madsen and Thora Valdimarsdottir. #HM #ROTATE #CapsuleCollection

This autumn, we are celebrating an elevation of our brand experience.      Following our A/W 2024 campaign's exploration of the relationship between fashion, music and culture, the motorised foam towers at our Oxford Circus and Regent Street stores in London speak a futuristic design language in the iconic H&M red colour.       This is just a glimpse of how we engage with customers through custom-made and innovative "pop-in" product displays, in which our exceptional collections will be the hero. Stay tuned for more.      Design Credits: Willo Perron from Design Studio Perron — Roettinger      #HM #London #Brand #AW2024

This is our cue for timeless cute: introducing a new premium kidswear concept that comes with high-quality materials, like cashmere, silk and merino wool, precise attention to details and its very own charming mascot.   “We’re thrilled to present H&M Adorables. The new line offers enduring styles that will be revitilised season after season. We’re so excited to see this label come to life and for the garments to be worn and passed down through families”, says Sofia Löfstedt, Head of Design and Creative at H&M Kids.    #HM #HMKids

Berlin knows how to throw a good party. Yesterday, our store in Mitte Garten transformed into an immersive atelier setting, with an impressive garden installation, to celebrate the H&M Studio A/W 2024 and H&M Men Atelier collections. Local fashion lovers mingled and partied to the sounds of Berlin-based DJs SENU and Jaxx TMS. And there’s more to come. Next stops, Munich, Hamburg and New York. #HM #HMStudio #HMMenAtelier #AW2024 #Berlin

Shot in a single drone-take by the talented Benoît Finck and starring Swedish actor Bill Skarsgård, this must-watch film marks the debut collection of H&M Men's new Atelier concept. “I am very happy to be a part of this campaign. Scandinavians are experts in a subtle, understated style grounded in earthy colours. I don’t like to peacock too much, so comfort and fit are most important to me. I want to wear versatile clothes that can be adapted, so I never feel too over- or underdressed”, says Bill Skarsgård. The first drop of H&M Men Atelier launches on 3 October. Find the collection here: https://lnkd.in/ere2gpAz #HM #HMMen #Atelier

When in Paris, our exclusive pop-up is your next fashion must-see. In the district of Marais, we celebrated H&M Studio A/W 2024 with a party headlined by English neo-soul singer Olivia Dean last night.   You can swing by on 24 and 25 September for an exclusive preview and chance to purchase before the collection goes on sale globally on 26 September. And you might still have time to get the limited H&M Studio A/W 2024 denim look in a custom gold-lurex finish — there's only 20 numbered pieces — and the pillow bag in gold leather created exclusively for the pop-up.   Next stop, Berlin.   #HM #HMStudio #Paris #AW2024