H&M

This is our cue for timeless cute: introducing a new premium kidswear concept that comes with high-quality materials, like cashmere, silk and merino wool, precise attention to details and its very own charming mascot.   “We’re thrilled to present H&M Adorables. The new line offers enduring styles that will be revitilised season after season. We’re so excited to see this label come to life and for the garments to be worn and passed down through families”, says Sofia Löfstedt, Head of Design and Creative at H&M Kids.    #HM #HMKids

Berlin knows how to throw a good party. Yesterday, our store in Mitte Garten transformed into an immersive atelier setting, with an impressive garden installation, to celebrate the H&M Studio A/W 2024 and H&M Men Atelier collections. Local fashion lovers mingled and partied to the sounds of Berlin-based DJs SENU and Jaxx TMS. And there’s more to come. Next stops, Munich, Hamburg and New York. #HM #HMStudio #HMMenAtelier #AW2024 #Berlin

Shot in a single drone-take by the talented Benoît Finck and starring Swedish actor Bill Skarsgård, this must-watch film marks the debut collection of H&M Men's new Atelier concept. “I am very happy to be a part of this campaign. Scandinavians are experts in a subtle, understated style grounded in earthy colours. I don’t like to peacock too much, so comfort and fit are most important to me. I want to wear versatile clothes that can be adapted, so I never feel too over- or underdressed”, says Bill Skarsgård. The first drop of H&M Men Atelier launches on 3 October. Find the collection here: https://lnkd.in/ere2gpAz #HM #HMMen #Atelier

When in Paris, our exclusive pop-up is your next fashion must-see. In the district of Marais, we celebrated H&M Studio A/W 2024 with a party headlined by English neo-soul singer Olivia Dean last night.   You can swing by on 24 and 25 September for an exclusive preview and chance to purchase before the collection goes on sale globally on 26 September. And you might still have time to get the limited H&M Studio A/W 2024 denim look in a custom gold-lurex finish — there's only 20 numbered pieces — and the pillow bag in gold leather created exclusively for the pop-up.   Next stop, Berlin.   #HM #HMStudio #Paris #AW2024

One reason to love H&M Studio collections is exceptional design. A dedicated team of in-house designers works closely with our trend forecasters to develop these special collections at our Stockholm atelier. A full H&M Studio A/W 24 collection is coming on 26 September and today we’re dropping a mini capsule with five transitional looks. For your next cherished autumn pieces, we've got you covered.   H&M Studio mini capsule: https://lnkd.in/eS2X-Ys7 H&M Studio A/W 24 collection: https://lnkd.in/ee7NkgxQ

To celebrate our A/W 2024 collection we held a contest for colleagues to win tickets to last week’s event in London, asking them to share their most memorable fashion moments.   The 24 winners from around the world, including Canada, Poland, New Zealand and China, explored the heart of our brand and met CEO, Daniel Ervér.   “Being at the London celebration felt like a dream come true, and I’m beyond grateful to H&M for making it happen. Thank you for believing in me and giving me this incredible opportunity”, says Vergil Manipon, Store Manager, Canada. #HM #Fashion #AW2024 #Brand #Colleagues

We’ve brought the celebration to Stockholm and taken over an arcade on the city’s most prestigious shopping street. From now until 30 November 2024, Birger Jarlspassagen will be home to an H&M pop-up shop and a pop-up restaurant run by chef duo Adam/Abin. To mark the occasion, we threw a supper club with Lykke Li headlining. The party still isn’t over. Milan we’re coming for you. #HM #Fashion #AW2024 #Brand #Fashion #Stockholm

The 12th September is set to go down in H&M history. We launched an exceptional collection, splashed the iconic H&M red across global fashion capitals and partied long into the night with Charli xcx.   We can’t think of a better way to mark A/W 2024 and a return to our fashion roots.     The London party might be over, but we’re just warming up. Next stop Stockholm, Milan, Paris, Berlin, New York, Hamburg and Munich.  https://lnkd.in/emBiWXVd   #HM #AW2024 #Fashion #Brand

Today, our A/W 2024 collection launches online and in selected stores. It’s one of our most exceptional yet, and a marker of what is to come at H&M.   For the rest of the year, we’re touring eight style capitals to bring our love of fashion and self-expression to the world.   But tonight it’s all about London. We’re celebrating with Charli xcx, Jamie xx and Sherelle, plus a couple of thousand of fashion lovers, music fans, customers and colleagues.     We’re just getting started so stick around.   #HM #AW2024 #Fashion #Brand  

Do you want to know more about the role of a junior buyer? We met with Roberta who told us about her role in H&M Beauty's new fragrance launch.    #hmcareers #hmbeauty #TEAMHM