H&M

Now open: our Nolita pop-up in New York City. The boutique carries a vintage archival collection as well as signature styles from H&M’s latest drops, selected especially for the Nolita crowd. Accompanied by a DJ, a branded food truck and bistro-style outdoor seating, the 1,000-square-foot space in the vibrant Manhattan neighbourhood welcomed its first customers last week. Visit us at 374 Broome Street until 29 December. Design credits: Willo Perron from Design Studio Perron-Roettinger #HM #NewYorkCity #Nolita #Brand

Fashion heritage met fashion future at a special event in London last week.   Margareta van den Bosch, who headed up our design teams for over 30 years, and Ann-Sofie Johansson, our current Head of Design, sat down with fashion writer Susie Lau to share memories from 20 years of guest designer collaborations.   Industry insiders, media and influencers listened to stories about the design duo’s experiences, plus plans for the future of the initiative.   Guests wore pre-loved pieces from our guest designer archive. Can you name the collections?   To mark two decades of designer collaborations, we are making limited drops of pre-loved items from our guest designer archive online and in selected stores. Find out more https://lnkd.in/exa8is8A   #HM #GuestDesigner #Preloved

Celebrating a decade of fashion with H&M Philippines. Since opening our first flagship store in 2014, H&M Philippines has expanded to over 30 locations nationwide. To commemorate this milestone and strengthen our bonds with customers, colleagues, and partners, we hosted a series of special events; a dinner and afterparty with local fashion insiders, exclusive treats for our loyal customers, and an anniversary dinner for 76 dedicated colleagues honouring ten years of liberating fashion as one team. #HM #Philippines #Anniversary

Our façade takeovers celebrate what H&M’s best season yet is all about. The 3D design of our newly revealed Paris La Fayette vinyl façade reenacts a sound wave, exploring the convergence of fashion and music and our own rich history of producing ground-breaking collaborations within both worlds. While in the French capital, you can also experience one of our pop-ups, featuring curated selections of our latest collections. The 850-square-meter, two-floor space in the charming, historic neighbourhood of Le Marais is open until 30 November. Design Credits: Willo Perron from Design Studio Perron-Roettinger #HM #Paris #LaFayette #LeMarais #Brand

Twenty years ago, we changed the fashion landscape by launching the first of our iconic guest designer collections. Now we’re bringing them back. To celebrate, we are revisiting past collaborations and releasing limited drops of pre-loved gems from across the back catalogue of H&M guest designers, including Viktor & Rolf to Versace, Marni to Moschino, Stella McCartney to Sonia Rykiel.  H&M’s Pre-loved Archive collection gives customers the chance to find unique second-hand pieces for their wardrobe, so they can elevate their personal style while making sure products are used more and for longer. Catch the campaign here https://lnkd.in/eeWtTYpD * Available instore in seven markets and online in 25. See website for more information. #HM #PreLoved

With the largest organic following of any fashion brand on Spotify, our customers are not just listeners—they’re dancers, creators, and innovators.    Our "Sound of H&M" Spotify playlist is the soundtrack to your style. Updated every Friday and played daily in our stores, this playlist is inspiring creativity and elevating the shopping experience.    “Our music curation keeps us culturally relevant and always fresh. We handpick rare sounds from the past, present, and future, liberating music discovery for our audience”, says Bianca Franklin, Business Developer at H&M.    Tune in every Friday and experience the “Sound of H&M”: https://lnkd.in/eQwkvfcx     #HM #Music #Spotify 

Channelling the urban energy of New York City, Heron Preston’s second H2 collection drop for H&M is launching today. The unisex pieces are all about creativity, combining dynamic street style with Heron Preston’s design DNA.   “I like to take a no rules-approach when designing because each individual should be able to interpret a piece however they want, without feeling confined to one particular look. This new collection is a reflection of that freedom to express oneself, regardless of gender”, says Heron Preston.   #HM #H2 #HeronPreston

Selfridges customers can now shop our new premium kidswear line H&M Adorables in a brand new pop-up at the iconic fashion destination.   “We’re absolutely thrilled to present H&M Adorables, our new premium kidswear concept, to Selfridges customers. We can’t think of a more fitting place than Selfridges to house the collection. We’re so excited to see the pop-up come to life and for Selfridges shoppers to experience it”, says Sofia Löfstedt, Head of Design and Creative H&M Kids.   The pop-up launched at Selfridges London on 10 October, with the collection also being sold via Selfridges Birmingham, Manchester and online, in addition to hm.com and selected H&M stores.   #HM #Selfridges #HMAdorables

Today, October 11, marks the International Day of the Girl Child, declared by the United Nations. This year’s theme is ‘Girls’ vision for the future’ and conveys both the need for urgent action and persistent hope, driven by the power of girls’ voices and vision for the future.   Earlier this year H&M Move entered a partnership with Laureus Sport for Good in Paris as part of its community program Move Together. One of the local organisations supported through this 2-year collaboration is PARIS BASKET 18, a female-only basketball club that supports over 3.500 young women and girls to improve their basketball skills as well as providing them with educational support.   Professional AC-Milan footballer and H&M Brand Mover Nadia Nadim met with some of the girls and had a chat about their dreams for the future. “Listening to these girls was amazing and I truly hope I inspired them to chase their own dreams – wherever they are and however they move,” says Nadia Nadim. #HM #HMMove #MoveTogetherHoweverYouMove #SportForGood

Uniting fashion and music in the city that never sleeps. Last night, we transformed a stretch of Mercer Street behind our SoHo location in New York City into an electrifying block party, hosted by influencer Amelia Gray.   The event featured special guests Emily Ratajkowski, Riley Keough, Lucky Blue Smith, Nara Smith, Evan Mock, Damson Idris, and Mona Tougaard, as well as a curated line-up of DJs and musicians, including Heron Preston, KAYTRANADA, Channel Tres and Kitty Ca$h, all dressed in the second drop of Preston’s H2 collection launching 17 October.   #HM #NewYork #HeronPreston #Brand #AW2024