Haglöfs

As you may already know, last week we celebrated the opening of our new shop-in-shop at ILLUM in Copenhagen. But we also marked the occasion with our guests through an unforgettable outdoor experience, exploring Møns Klint, a natural reserve known for its unique chalk cliffs, rich fossil history, and stunning natural beauty. There, we enjoyed a scenic hike, a spectacular lunch, and an inspiring workshop led by renowned chef Mati Pichci. To sum it up - an amazing day.

We're excited to announce the opening of our new shop-in-shop at ILLUM the iconic department store in the heart of Copenhagen. This new space gives us a wonderful opportunity to connect with the Danish outdoor community and showcase our outdoor gear, including clothing, footwear, and backpacks. If you're in the area, we'd love for you to stop by Illum’s outdoor section and explore what's new in this fall from Haglöfs! Find out more here: https://lnkd.in/dYbF-xDK

More big things are happening as Haglöfs teams up with HAYL to bring our brand to South Korea! Starting in FW'25, our Swedish outdoor gear will reach a new, growing and passionate community of adventurers, and we really can’t wait to see where this journey takes us. ... Want the full story? Check it out here: https://lnkd.in/dKGdQXek

WELCOME TO THE 4TH ANNUAL OUTSIDERS BY NATURE FILM FESTIVAL! Join us this autumn to get inspired for ski season with films featuring our ambassadors—dedicated skiers, snowboarders, climbers, and adventure athletes—as they explore the depths of nature and their own limits. SCREENING DATES & LOCATIONS: Oslo, Norway - November 5 Helsinki, Finland - November 14 Munich, Germany - November 14 Innsbruck, Austria - November 15 Stockholm, Sweden - November 20 Gothenburg, Sweden - November 27 Åre, Sweden - December 11 [And more to come!] TICKETS: 60 SEK/6 Euros each - get yours here: | Haglöfs (haglofs.com) Proceeds support Protect Our Winters (POW). We can’t wait for you to join us, create amazing memories with like-minded Outsiders, and meet some of the filmmakers and adventure athletes behind the films. See you soon! ... Antti Autti, Mikko-Pekka Karlin, Jaakko Posti, Lars Storli, Martin Thorvaldsen Venedik, Oskar Normelli, Måns Sjögren, Espen Mo Hagesæther, Tom-Oliver Hedvall, Matilda Söderlund, Whitney Gilliam, Tailer Gray Spinney, Danny Kern, Henna Palosaari, Karen Ekman, Astrid Paulsson

We’re thrilled to share some big news – we’ve just opened our first flagship store in Japan, Haglöfs Harajuku! Located in the vibrant Harajuku district, this store is more than just a new space; it's about connecting with the Japanese community and sharing our love for the outdoors. Bringing a piece of our 110-year-old Swedish heritage to Tokyo has been an incredible journey, and we couldn't have done it without the amazing team at our trusted distributor, RCT. If you’re in the neighborhood, come by and say hi, we’d love to see you! ... Curious for more details? Check this out: https://lnkd.in/dp3CfRA2

The early design stages are critical when it comes to making choices that collectively impact energy, water and chemical usage, as well as the longevity, repairability, and recyclability of a product. In our latest article, we spoke with our Head of Design, Eva Weiss to learn more about the questions, challenges, and complexities involved in our ongoing mission to design more responsible products. “Knowing what to prioritize and making the right decisions can be very challenging, but we are looking into every detail and are not afraid to experiment,” she says.   Read the full article "Designing responsibly - every choice adds up" here: https://lnkd.in/dp9ebvSV (5 min read)

Hej! Exciting times ahead for Haglöfs as we introduce Martin Daniels as our new CEO. We’re really looking forward to the journey ahead under his leadership. Welcome aboard, Martin! Find out more here: https://lnkd.in/eaK8hBte

Hej, here's some great news that we'd like to share. Welcome to the team Andreas Oliver Lorenz! https://lnkd.in/dQdP57zF

We know from product life cycle assessments that the largest part of a product’s environmental footprint comes from the production of its materials. While it's relatively straightforward to find materials with a lower environmental impact, sourcing materials that also meet outdoor performance standards like durability and waterproofness can be particularly challenging. Oscar Darle, Material Technologist Manager at Haglöfs, explains why this is tricky and why, despite the challenges, we remain committed to finding better solutions, here: https://lnkd.in/dKWdexRW (4 min read)

Do we want leaders who will accelerate the fight against climate change, regenerate ecosystems, and create a positive social impact, or do we want those who will do the opposite? Now is our chance to shape Europe's future by voting for leaders who want to make a difference. The 2024 European Parliament elections will take place from June 6 to June 9. Let's make our voices heard. Go vote! Every vote counts. Top tip 1: Indecisive on how to vote? Protect Our Winters has designed an excellent tool to easily find out where parties stand on environmental matters. Check it out here: https://lnkd.in/eF3tMbCF Top tip 2: Unsure when and where to vote? Find all the information you need on how to vote in your country here: https://lnkd.in/geRCHXbt #EUelections #VoteEU