Impactually

"Nudges don't work - do these three easy steps to change any behavior" Every couple of weeks, I see a post like that. Someone cites an academic study, points to the low effect size and states that "nudges/incentives/interventions, etc." don't work to change behavior. The only right conclusion from such a finding is "Behavior is extremely hard to change and very context dependent." But instead the conclusion sounds like this "Academics are idiots and don't understand "the real world", but I who has worked in "the real world" I know the simple formula that works every time." Unfortunately, there is never any evidence that this simple formula works. Fact: There are some great peer-reviewed prediction studies which show that practically everyone's gut feeling is a terrible predictor of what works and how well. I understand that people who post a statement like that on LinkedIn do this to sell their service, but they help fuel a narrative of "we don't need science, we just need people with a big ego and their gut feelings" - something that not just in behavioral science is dangerous for progress. Next thing we know, the US will get rid of vaccinations, because someone's feeling was that they don't work in the real world and had an easy three step process to stay healthy instead... #behavioralscience #nudges #scientificevidence

I had the pleasure to talk at P-4s 125 anniversary celebration together with Andy Keel and Georges T. Roos. I learned a lot about the building sector of the future and what is already possible. Our discussions highlighted a critical issue that deserves more attention: the building sector's massive impact on global CO2 emissions. Did you know that buildings account for 31% of global CO2 emissions? That's nearly 13 times more than the aviation industry's 2.4%? Yet, when we talk about climate change, flights often dominate the conversation. That one less trip to Thailand won’t make the difference when you are still heating with oil or tearing down a house to build a new one. It's time we broaden our focus. We need more targeted policies and a deeper understanding of what drives decision-making in the building industry. How can we incentivize energy-efficient designs, promote the use of sustainable materials, and encourage retrofitting of existing structures? We agreed in our discussion that every new house should be an energy+ house, but that there is still a long way to go. As behavioral economists, we can start to understand better what drives decisions in this context so we can help design interventions that nudge, regulate or incentivize both industry professionals and consumers towards more sustainable choices. #SustainableBuilding #BehavioralEconomics #ClimateAction

👀 What is it like to be an Associate Professor of Economics, Director of the Center for Experimental Economics and the co-founder of Impactually? In today’s post, we are joined by the fantastic Christina Gravert who offers an insightful look into the impactful world of behavioural science through her unique lens. Christina shares her journey from being captivated by human behaviour to creating new knowledge and communicating this knowledge to others. With no boss to guide her daily choices, she highlights the joys and challenges of autonomous work—from securing funding for research projects to shaping her role with meaningful work and wide-reaching implications. Explore Christina's candid advice for those aspiring to academia in behavioural science, the questions we should ask ourselves, the skills that are critical in today's data-driven research landscape, and how we can approach navigating early careers. Join us for a post filled with invaluable insights on making meaningful impacts through academia and practice, perfect for anyone interested in the career of a professor and influencing policies. ➡ Read on my website or on Substack (links in comments) 💛 Thank you, Christina, for sharing your insights with us today.

Great Initiative from Tesco as part of its Better Baskets campaign to help customers eat healthily & sustainably 🙏👏 What boxes is this bean fixture ticking? ✅Healthy & sustainable products given prominent shelf space ✅Clear customer signalling: 'source of protein' ✅Attractive pricing ----- What else would be helpful? 🌟Meal pairings (e.g locating beans with meal ingredients giving inspiration💡to use beans in main dishes) 🌟Marketing to support in store activation (e.g via recipe ideas on Tesco.com/socials) ----- A few of my favourite bean facts: 🫘Beans are rich in fibre (which is lacking in UK diets with a population level deficit of ~10g per day) 🫘In the UK eating beans count as one of your 5 a day 🙏 🫘The EatWell Guide recommends beans as a source of protein 🫘Beans have been part of people's diets for millennia. They are the cornerstone of many dishes (share your favourites in comments 😋) 🫘There are hundreds of varieties of beans. The category includes peas and lentils 🫘Eating a variety of beans can help stimulate consumer demand ➡️ a marketplace for producers to grow lots of types ➡️ promoting crop biodiversity 🌱👏 What else would you like to see in the bean aisle? ----- Well done to the Tesco crew: Oonagh Turnbull Sue Couter Céline D. Anna Owen Ellie Inkster 💚🌟

20 percent? 30 percent? 50 percent? 🤔 How many people do you think are willing to donate 1% of their income to tackle the climate crisis? A research team from The University of Bonn wanted to find out. The answer will surprise you. Spoiler: It’s good news. 💚 Let’s tackle climate change together!

🌟Highlighting the inspiring talks from our Munich Headquarters Opening Event! It was an honour to have Christina Gravert at our event. Her insights captivated the audience and provided deep value. 📽️ Don’t miss out on Christina's talk and other expert sessions. Watch the full event recording here: https://lnkd.in/dH2s3SbE #TWSPartners #makeityourgame #Gamechangers #gametheory #behaviouralscience

Two new studies here on the power of #defaults for sustainable food choices. These interventions are so easy to do, they do not restrict freedom of choice, and they work... - 43% increase in plant-based dish choices across six real-life catered events with 'opt-out' plant-based menus https://lnkd.in/em8cRmdc - 11% relative reduction in eco-score of supermarket baskets by placing the more sustainable options on page one, first in line https://lnkd.in/e9Bnz2jE (interestingly, increasing availability alone had no significant effect) #sustainablefood #sustainablediet #foodchoice #nutrition #plantbased #foodandbeverage #menudesign #supermarkets #plantbased #vegan #climatechange #behavior #psychology #sustainability #behaviorchange #behavioralinsights #nudge #behaviouraleconomics

🎉 Join us in celebrating the opening of our new Munich headquarters and tune in to our live stream on 7 June!   International experts like Christina Gravert will share the latest findings and real-life applications in negotiation strategies, behavioural sciences, game theory, and market design.   Learn from Christina how behavioural science can complement carbon taxes to fight climate change.   Expect inspirational talks and game-changing insights to elevate your business strategies.   More information and registration on https://lnkd.in/dpdk9Jwf #gametheory #negotiations #spieltheorie #makeityourgame