KICKS

At today’s Nordic Retail Summit, hosted by Svensk Handel, our EVP Carola Lundell joined the stage and shared how we use AI to drive sustainable innovation and how we work with improving guidance, personalization and efficiency. Svensk Handel also released the report “Läget i handeln 2024” in which our AI lead Oskar Wilhelmsson is featured with some of our initiatives. Find it here if you are curious.  https://lnkd.in/dh6UPahG https://lnkd.in/ddBhR4Xv

We are so happy and incredible proud that KICKS has been awarded the “Best Loyalty Program”! The jury’s motivation reads: "KICKS delivers an outstanding loyalty program that is both clear and rewarding for their customers. They excel in personalization while seamlessly connecting the experience across both physical stores and online. With well-defined program tiers, excellent digital communication, and consistent member offers in all channels, they create a valuable experience for their customers." This award is a testament to our commitment to providing our customers with the best possible experience. Thank you to all our amazing members and the team that makes this possible! 

We are thrilled to open a Flagship store in Finland! Heli-Maria Kuosmanen, with long background within KICKS, will now take the role as Store Manager for Flagship. Please find an interview with her below, where she shares what she loves within KICKS and what she is looking forward to in the new role. What is your background? I've been with KICKS for around five years, and it has been an incredible journey. During my time at KICKS, I've had the privilege of wearing many hats. I've worked closely with customers, helping them find the right products and offering tailored beauty advice. I've also been involved in training and mentoring new team members, sharing my knowledge and passion with them. My goal has always been to ensure that every customer leaves our store feeling confident and satisfied with their choices. KICKS has been a place where I can truly express my creativity and help others do the same.   How do you feel about us opening KICKS' first flagship store in Finland? I’m absolutely thrilled about KICKS opening its first flagship store in Finland! It’s a significant milestone, and I’m honored to be part of it. This store will be a game-changer for beauty enthusiasts here, offering an even more extensive range of products and a premium shopping experience. The excitement in the air is palpable, and I can't wait to see how customers react to this new, elevated experience.   What do you look most forward to in your new role?  In my new role, I’m most looking forward to taking on more responsibilities and continuing to grow both personally and professionally. I’m excited to contribute to the success of our flagship store by bringing fresh ideas and leading by example. It’s an incredible opportunity to help shape the customer experience and make a lasting impact on our brand’s presence in Finland.   What do you see as the most challenging aspect of your new role?  The biggest challenge in this new role will likely be meeting the high expectations that come with launching a flagship store. It’s a significant responsibility, but one that I’m ready to tackle head-on. Balancing the demands of the new position while ensuring that we maintain the highest standards of customer service will be key. However, I’m confident that with the support of our fantastic team, we’ll rise to the occasion.   What do you like most about KICKS?  What I love most about KICKS is the company’s commitment to beauty and its dedication to creating a welcoming environment for both customers and employees. KICKS isn’t just a place to buy cosmetics; it’s a place where people can discover and explore their personal beauty style. I also appreciate how the company values its employees, offering us opportunities to learn, grow, and truly be ourselves. It’s a brand that understands and shares my passion for beauty, which makes coming to work every day a joy.

Exciting news! Finally, the highly anticipated brand e.l.f. Cosmetics is now available at KICKS both online and in 98 of our stores! We are thrilled to offer our customers one of the most sought-after and affordable beauty brands on the market.

KICKS still best in personalization! We are thrilled to announce that we have won the prestigious PINDEX award for the 4th consecutive year! Our continued commitment to delivering exceptional customer experiences across all channels has solidified our position at the top of the list. This achievement is a testament to the hard work and dedication of our outstanding team, as well as the loyalty and trust of our valued customers. The jury's motivation highlights our success: "KICKS cements its position at the top of the list for the fourth year in a row by consistently delivering outstanding customer experiences across all channels. A cornerstone of the PINDEX analysis is the concept of 'Recognize me, wherever and however I interact with you,' and KICKS is one of the few who can successfully say they achieve this. With smart and efficient collection and use of customer data, they are at the forefront of how a modern store should operate." Triggerbee’s Personalization Index (PINDEX) includes original data from analyzing 150 of the largest retail and ecommerce brands in the Nordics.

AI creating cravings! For the relaunch of our own nail brand Atelier Rouge we turned to AI for help. The prompt - create cravings. The result - see for yourselves!

We are thrilled to announce that Denmark's most popular beauty brand, Matas Striber, is launching exclusively at KICKS! Our consumers will finally have the chance to discover these products that are known for their active and consciously selected ingredients. "We are very excited to introduce Matas Striber to Swedish, Norwegian, and Finnish consumers. We are confident that these high-quality and value for money products will be appreciated by our customers and become their new everyday essentials," says Carola Lundell, EVP KICKS. https://lnkd.in/dqzYh26h

This morning, we celebrated the re-launch of our own brand, Atelier Rouge! Together with cookbook author and recipe creator Camilla Hamid, we hosted a delightful breakfast event in true French style. For the occasion, Camilla developed new recipes for delicious pastries that match some of Atelier Rouge's irresistible colors, such as Apricot Crush, Sweet Sorbet, Cherry Chérie, and Pain au Chocolat. Guests not only enjoyed these flavorful pastries but also had fun decorating their own macarons. A huge shoutout and thank you to Camilla Hamid for the amazing creations, and a warm thank you to everyone who attended!

Today, Matas Group releases its interim report for Q1 2024/2025 - a good start to the year with continued profitable growth. https://lnkd.in/gcNWzXrV

KICKS premieres at this Summer's biggest music festival Way Out West in Gothenburg! On site we have our Glam Station for everyone who wants a glittery and stylish festival look! At the same time, a major take over is taking place all over Gothenburg, where our ambassador and the artist Alba August fronts the campaign.