Lynxeye

Lynxeye Purpose Index™ 2024 is out! This time, packed with data on how purpose drives business success. And, of course, our top list of the world’s most purposeful companies and brands. See the full results and get the report at: https://lnkd.in/gxgygj-j #purposefulbusiness #purposefulbrands #purposeindex #progresspurpose

Meet Linn Lindgren, one of our new Strategy Consultants who recently joined the team. What do you look forward to in your new role at Lynxeye? “Being part of such an inspiring team of colleagues and collaborating to create meaningful results!” What experience will you bring to the team? “I’ve completed a Master’s in Business and Management at the Stockholm School of Economics. I’ve also worked as a Brand Strategist on projects in rebranding, positioning, and naming. I’m excited to apply this combination of knowledge and real-world insights.” A warm welcome to the team, Linn. Excited to have you onboard!

Meet suruchi dumpawar, who recently joined Lynxeye as a Team Leder and Insights Manager. She has experience from strategy and service design projects for clients in mobility, energy, health, consumer goods, and more. Suruchi will work with international clients out of our Stockholm office. What do you look forward to in your new role at Lynxeye? “Infusing my previous experience in design research, customer experience and service design with how insights and design work at Lynxeye.”   What is the best career lesson you’ve learned so far?  “It is alright to take a meandering path rather than a straight line in your career, to follow your interests and passions. I worked as an engineer, software consultant, and photographer before landing on insights, design, and strategy.” We are excited to welcome you to Lynxeye, Suruchi! 

One year working at Lynxeye now, so time for a review! Ever since I left university, I've been longing for a job that is challenges me, but also fills my heart. I've been longing for working with people who are brilliant, and make me feel safe to be me around them. I've been longing for honest, authentic, responsible, intelligent and kind leadership. All places I've worked at before has had parts of what I've been longing for. "You cant have it all!" I thought to myself. Because thinking I could would make me naive and spoiled, right? "Having fun!" was the first answer our CEO gave me, when I - during my interview - asked him what his top values were. "There's no point in delivering top of the line work if we are bored or sad doing it", I remember him saying. That's when I started thinking Lynxeye could be for me. When I learned that Lynxeye has a flat, group based bonus structure, to promote collaboration and reduce unhealthy internal competition, I was already sold. I've never heard of that in the world of consulting. Then, I learned employees get full pay on your first day of sick leave "so that you can better afford to be sick" - and that made me loyal to the core before I had even started. Lynxeye's leadership philosophy seems to be that; if we trust people and treat them well, they will shine. And in my experience, it's working. I've never been this non-surveiled/micromanaged - and I've never had this level of loyalty, work morale or ambition at work. What does this type of leadership do with the working culture? And what happens to the financial results? And our clients' results? The last two are public info, so go Google if you're curious (spoiler alert: one of our clients, Sandvik, just won the Red Dot award for their new brand identity!). And, as for the culture, I've never experienced so much kindness, thoughtfulness, ambition, laughter, intelligent banter, warmth, team work, humility, and brilliance. Thank you, Lynxeye, for having me. And special thanks to Christin Moritz, Martin Deinoff, Niclas Andersson, Christian Ihre and Johan Ekelin for your leadership. You are making me grow, and making me feel safe to be me at the same time.

Having some fun at Di Gasell awards last night. Lynxeye being awarded Gasell for the fourth time, doubling the business in three years, is every time a humble reminder of the importance of creating something you believe in with the right people and the right partner, Christian Ihre. This is a tribute to all the amazing people that are, and have been part of, writing our story over the years.

Great fun having Lynxeye being awarded the Swedish growth award ”Gasell of the year” for doubling our business in the last three years 🎉💪. Thanks to all fantastic clients and colleagues for making this happen!

Although I missed all the fun last night at Di Gasell awards, I didn’t miss we got awarded Gasell for the fourth time, doubling the business in three years, is every time a humble reminder of the importance of creating something you believe in with the right people and the right partner, Johan Ekelin. We are hugely grateful for all the amazing people who make upp Lynxeye today - you should see them, totally dedicated, fun to work with and with their heart in the right place. Come and join us - as a member of our team or just as a client. We have lots still to do but so far, what an amazing journey it has been.

A brand name for a fashion label holds more influence than in most other industries. It becomes personal because you literally wear it. That’s why designing the name into a logotype is such a delicate matter. We don't just set corporate directions ↗️✅ for brands and businesses or help companies double their revenues 💵💵 in times of radical change. We also help make strategies happen. As in this case – a very simple yet beautiful identity for STUTTERHEIM. Fresh out of the fab Lynxeye design studio. And there is more to it... https://lnkd.in/dmhw8qcs

STUTTERHEIM’s brief for Lynxeye was to build a more comprehensive brand world, that reached beyond the founding story of harsh weather conditions in the Swedish archipelago. It should spur relevance for urban life. And it should elevate the premium experience of the brand. STUTTERHEIM is a premium fashion brand with the vision to create high-quality products that both look great and offer great functionality. Each product is carefully handmade, reflecting fine craftsmanship with quality materials. The design is characterized by simplicity, practicality, and timeless aesthetics. Read more about our partnership at our website: https://hubs.ly/Q02RtKqf0 #fashiondesign #visualidentity #brandidentity #branddesign

We love to see this fantastic, on-point collab!