Nordic Trade Connection

This week we share some beverage Trends from Finland for 2025! 🇫🇮 The Finnish wine market is evolving with changing consumer preferences. 🥛 Lower Alcohol and Alcohol-Free Growth Demand for alcohol-free beverages continues to diversify, with sparkling teas and other unique styles becoming popular not just as alternatives to alcoholic drinks but also to soft drinks. Low-alcohol, low-carb and non-alcoholic options align with wellness trends and mindful consumption. 🤓 Experimentation and Unique Experiences Consumers are drawn to new taste experiences, with interest growing in lesser-known wine regions and premium sparkling wine alternatives. 🍾 Light and Easy-Drinking Wines Lighter wines, including fresh whites, sparkling wines, and approachable reds, remain popular. These align with Finland’s casual dining culture, where wines complement pizza and burgers. 🚜 Shift Towards Individuality and Sustainability Authentic stories and sustainable practices drive interest in small producers, particularly from European regions. Packaging innovation, such as eco-friendly alternatives to heavy glass bottles, is becoming more accepted and even celebrated. 🥂 Mindful Spending and Smaller Formats Price-consciousness is a strong driver, with consumers seeking affordable options without compromising quality. Smaller formats, like 375ml bottles, meet the needs of both tighter budgets and mindful drinking. 🍹 Z-Generation Challenges The younger generation leans more toward cocktails, mocktails, and hard seltzers than traditional wine. To capture this audience, the wine industry must emphasize authenticity, sustainability, and innovative storytelling. 🧃 Sweetness and Visual Appeal Sweetness is making a comeback in beverages, with spritz-style drinks and colorful, Instagram-friendly options gaining traction. 🍷 Classic Wines Hold Their Place While new trends emerge, classic wines like Bordeaux reds and champagne remain favourites among those seeking accessible luxury for special occasions. Finland’s 2025 trends reflect a balance between cost-consciousness and a desire for unique, sustainable, and emotionally engaging drinking experiences. 💐 Thanks to our main Sources: Alko Oy, Linda Forssell, Juha Lihtonen! Stay tuned for trend insights from Sweden and Norway! 🇸🇪🇸🇯 #winetrends #trends2025 #nordics #alko Wihuri Metro-tukku The Drinks Business Global Drinks Intel Decanter Wine Enthusiast Gambero Rosso Illustration: Alko

We wish you a successful Prowein, kicking off today! ProWein 16-18 March 2025. #wine #spirits #Dusseldorf Picture: ProWein

The Swedish monopoly has published tenders for the December launch, in Fixed assortment! Several importers are actively looking for beverages to submit. If you’re interested in exploring opportunities, get in touch with us for more details! 📩 info@nordictradeconn.com Systembolaget AB #Importers #Tenders Reija Andersson Tuomaala

The Swedish monopoly has published tenders for the December launch, in Fixed assortment! Several importers are actively looking for beverages to submit. If you’re interested in exploring opportunities, get in touch with us for more details! 📩 info@nordictradeconn.com Systembolaget AB #Importers #Tenders Reija Andersson Tuomaala

Thank you, Wine Paris, for a successful show! 🍷🇨🇵 It was a great occassion to connect with wine professionals, exchange insights, and discover fantastic wines (and spirits!) from all over the world. Despite the challenges and uncertainties of today, the energy at the show was undeniably positive. The buzz in the corridors, at the booths, and over dinner conversations after the show reflected energy and a commitment to innovation and growth. See you again next year! 🥂✨ Vinexposium #WineParis #wine #spirits #WineBusiness #innovation Reija Andersson Tuomaala

See you in Paris next week! 🍷 Vinexposium Nordic Trade Connection

🍾 Are you ready for Wine Paris 2025? I know I am! I’m excited to connect with wine professionals from around the world, dive into the latest trends and innovations, and, of course, discover some truly fantastic wines. We’ll also be previewing a new and exciting wine brand set to launch this Spring. Stay tuned for more! If you’d like to meet in person next week, feel free to DM me, I’d love to connect. A bientôt! 🥂 #WineParis2025 Vinexposium #Wine #Networking #WinesAndSpirits Monika Elling Reija Andersson Tuomaala

After trend updates from Finland and Sweden, it is time to take a look at Norway! 🫗 Lower sugar, “NoLo” and premiumization remain on the rise. In urban areas, young wine enthusiasts favor orange wine, natural wine, pét-nat, and juicy red wines. Sake, cider, fruit wine, and craft-style sour beers are also part of this same trend landscape. 🌿Like in Finland and Sweden, sustainable packaging, certifications and ethical production have increasing focus in Norway. 🍷Tailored launches address diverse segments, from value-focused buyers to premium seekers and urban, trend-conscious consumers. There is increased interest in wine courses, wine collecting, auctions, podcasts, and wine groups on social media. Some highlights among the coming launches: ✨ Strong demand continues for classic regions like Bordeaux, Burgundy, and Rioja, while emerging areas like England are gaining traction. 🇿🇦 South African White Wines: growing demand for fresh, elegant chardonnay and sauvignon blanc that complement the summer season. 🇮🇹 Sicily: Unique styles like frappato for chilled red wines and fiano for aromatic whites - perfect for climate-conscious consumers. 🇬🇷 Greece: From floral moschofilero to dynamic agiorgitiko rosés, and rare reds like limniona, Greece continues to impress wine lovers. 🇨🇭 Switzerland: Showcasing native varieties like chasselas, heida, and pinot noir that thrive in the high-altitude terroirs of Switzerland. 🍺 Lighter reds, grill-friendly wines, and innovative beer or spirits like kveik-based Norwegian ales. Please let us know if you need more details on the coming launches! 🥂 Thanks to our main sources: Arnt Egil Nordlien, Siv Auestad Horn & team at A/S Vinmonopolet Picture: Vinmonopolet

🇸🇪 Following up on last week’s trends in Finland, let’s dive into Sweden’s evolving beverage market for 2025! 🇸🇪   👉 Low-alcohol and non-alcoholic beverages: With health and wellness top of mind, NO/LO options, functional beverages, sparkling teas and alcohol-free cocktail alternatives, are thriving.   👉 Functional beverages infused with health-enhancing ingredients.   👉 Locally produced drinks: increased popularity of locally produced beverages, benefitting small breweries and distilleries.   👉 Ready-to-Drink (RTD) cocktails: Convenience meets quality as canned and bottled cocktails continue to surge in popularity.   In the wine category, key trends include:   🍷 White wines continue to grow, e.g. varietals like Chenin Blanc.   🍷 Sweeter styles: Perfect for Gen Z and millennials stepping into wine, offering a softer introduction to the category.   🍷 Low-alcohol wines: Younger adults’ declining alcohol consumption drives demand for lifestyle-friendly options.   🍷 Innovative packaging like cans, magnums, and 1.5L BIBs support the sustainability and convenience trend.   🍷 Premium design & experimentation: Younger consumers are adventurous and buy wines based on the design for unique packaging and brands to elevate special occasions.   Sweden's market evolution offers exciting opportunities for brands ready to adapt. Are you keeping up with these trends? Let’s discuss! 🌍🍸   Thanks to our main sources Karolina Järnblad & Åsa Wahlström DipWSET 🙏 Wine Intelligence (acquired by IWSR) #vinitrac #winetrends #trends2025 #Nordics Systembolaget AB Wine Enthusiast Decanter Gambero Rosso Picture: Systembolaget

🍷 Is moderate wine consumption linked to better health outcomes? Monika Elling explores research that challenges the one-size-fits-all narrative on alcohol. Surprisingly, moderate wine drinking shows a protective trend against several cancers. Dive into the details!