Ocean Outdoor Nordics

Eccoci! Strong Ocean Outdoor squad at the WOO Europe Forum in Milan. 📸The Dutch & Nordic reps captured together. An inspiring day laid to rest with great speakers and chats about all things D/OOH. Looking forward to tomorrow. Daan Krijnen Pascal Arntz Kees Wilbrink Anders Persson

📍🇮🇹 Milan limelight: OOH creativity & effectiveness. The World Out of Home Organization Europe Forum is kicking off tomorrow. It features a comprehensive lineup of speakers and panelists. Looking forward to hearing what the likes of 🌟Emily Alcorn Talon 🌟anna meneguzzo Moleskine 🌟Helen Bull Amplifi 🌟Dino Burbidge will share on stage. Orlando Wood and I will underline ‘𝘁𝗵𝗲 𝘁𝗶𝗺𝗲𝗹𝗲𝘀𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘀𝗵𝗼𝘄’ in our stage set on Wednesday. This promises to be a great couple of days. See you there Mats Rönne James Harrison Tom Goddard Richard Saturley Mark Flys Daan Krijnen Anders Persson 👋

𝗦𝘁𝗼𝗿𝗶𝗲𝘀 𝗔𝗿𝗲 𝗠𝗮𝗱𝗲 𝗜𝗻 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀 - 𝗙𝗼𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 - 𝗥𝗮𝘁𝗵𝗲𝗿 𝗧𝗵𝗮𝗻 𝗦𝗵𝗼𝘄𝗻 𝗜𝗻 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀. Is it perhaps time we look closer at the still underused links between video compatible media. 🎬the video media framework🎬 This is an environment where large format full motion DOOH locations and networks like ’The Grid’ sits perfectly. 💡Talking about video media as a framework enables a better view of the similarities and differences of TV, DOOH, OLV, CTV and some social formats. Rethinking how video media channels can be combined creatively and attributed could or should be the talk of the town. Research like Ocean Outdoor’s neuroscience studies have already established that: 👉 Full motion DOOH is comparable to television in its brand-building impact. Full motion sites can extend the reach of a television campaign whilst eliciting equally strong and positive responses. 👉 Online Video Translates to DOOH Short form online video content performs better on DOOH than it does in an online context. DOOH can add a brand-building dimension to content which, online, tends to play more of an activation role. 👉 DOOH Amplifies Online Impact Full motion DOOH primes this content to perform better when seen online. Online short-form video campaigns will perform better if full motion DOOH is included as part of the media plan. #Video #DOOH #Advertising

🏋🏻♀️ From the legendary two time World's Strongest Man winner Jouko Ahola to this amazing team. I've always enjoyed working with Finns. Never arrogant or bragging. Just putting in the work and letting the results do the talking. The new partnership with Citycon is a testament to Ocean Outdoor Finland's unwavering commitment to grow our presence in the market but more importantly to continue to facilitate great Out Of Home advertising in the country. For 2025 we are adding 7 new Citycon shopping centers and 100 DOOH screens to our offer. ⭐ Iso Omena, Espoo ⭐ Flagship, Espoo          ⭐ Myyrmanni, Vantaa ⭐ Koskikeskus, Tampere  ⭐ Trio, Lahti ⭐ IsoKristiina, Lappeenranta       ⭐ IsoKarhu, Pori With the agreement, our nationwide network in Finland extends to 18 different cities, offering diverse advertising opportunities with more than 300 high-quality digital advertising screens. On a clear route to turning more Spaces into Places in Finland. Awesome work Jukka Jani Simon Mia Kiti Alex Rotko and Tuukka #TheArtOfOutdoor // #TurningSpacesIntoPlaces // #DOOH // #Advertising

Growth needs magic and logic. Logic and magic. But we don't need labels on people. Creativity plays a major role in human development. It is referred to as a key 'future competence' by UNESCO's International Bureau of Education. Growth needs thinkers. Divergent and convergent. It's easy to get the feeling that the world is dominated by convergent thinking and it probably is. But I think that's because it's a thought process that - to me - seems risk averse. Risk can equal stress, anxiety and even fear. Very powerful stuff that makes it easy to stick to conformity. Repeat what we have always done. Divergent thinking is a thought process or method used to generate creative ideas by exploring many possible solutions. It's that spontaneous, free-flowing, and non-linear manner. It's what you see in Individuals that might generate multiple ideas or approaches to a problem. That stuff that is often leading to unexpected connections and unique solutions. In contrast to convergent thinking, which involves focusing on finding a single, correct solution to a problem, divergent thinking involves considering a wide range of possibilities without immediate judgment or evaluation. Both types of thinking are important and often work together in problem-solving and creative processes. Divergent thinking is often associated with creativity as it involves thinking in a broad and diverse manner, allowing for the generation of original ideas. If we can avoid putting a label on people and instead cater for, encourage and set free both of these thought processes we have given ourselves the opportunity to leverage creativity as a growth corner stone.

Beware of the pitfalls of rationality. Here's advise from a creative master. Calle Sjönell has been a Chief Creative Officer and Executive Creative Director at agencies like Fallon, BBH NY and Ogilvy NY and most recently Head of creative shop Nordics with Meta. Now running Swipefinder In this short 𝗢𝗰𝗲𝗮𝗻 𝗧𝗮𝗹𝗸𝘀 clip he shares thoughts on the potential pitfall of only choosing rational left brain triggering angles in your creative work. Video is in Swedish so I’ll share the main takeaway with anyone not mastering the tongue of the Swedish chef. 👉 Rational argumentation can only take you so far. Killer creativity needs to appeal to our subconscious. #creativity // #advertising // #effectiveness

No logo. No product. Amazing OOH. You instinctively know this brand. Just by recognizing distinctive brand assets like color and typography. But the real beauty is in leveraging their fluent device. They’ve even chopped it up. This is probably one of the best murals. The Art Of Outdoor 🎨Andrew Greaves #OOH // #effectiveness // #advertising #concistency

☠️Revive a buried DOOH ad idea☠️ The graveyard for dismissed creative ideas is growing in size. Since around 2014 investment in creativity has gone down. 🪦In the US Hungry Man has launched The Dead Ad Society. An awards show that resurrects dead scripts to celebrate unfettered creativity. This gave me an idea. We have just celebrated the birth of new ideas in the Digital Creative Competition across 6 markets. How about if we helped bring to life an idea that was scrapped 12 months, 2 years, 5 years ago? ☝️Great creativity lasts so if the insight and subsequent idea was right 5 years ago it probably still is. So the idea basically is 🌟We have got some of the most spectacular Digital Out Of Home locations in the Nordics. 💡Why don’t we use those stages and help breathe life into one buried idea. This might be the stupidest idea or a fun opportunity for a brand and their agency to try a creative route that they have previously decided not to take. We will provide the media space. You provide the creativity. Our sales teams will figure out the mechanics and details. I haven’t given that part any thought 😉 Let’s see what happens Rickard Beskow Jais Holm Skylvad Josephine Wallin Ankarstrand Mirja Kais Klas Lusth and everyone else who might be up for it #advertising // #Ideas // #DOOH

11 creative agencies. 𝟭𝟭 𝗶𝗱𝗲𝗮𝘀. The Digital Creative Competition Grand Prix race is officially on. The GP draws together the winners from the annual Digital Creative Competition spanning six European countries. 🏅NORD DDB Oslo 🏅&Co. / NoA  🏅Nordea Group Creative 🏅Stendahls 🏅Rosser 🏅The Barn Arla Foods 🏅Total Design 🏅Higuita 🏅TO BOLDLY GO LIMITED 🏅elvis | creative agency | b corp 🏅Mainostoimisto Ilme Convoy Oy All of the contenders are the gold-winning ideas from Ocean’s local competitions which seek and reward original #DOOH advertising concepts in Sweden, Norway, Finland, Denmark, the Netherlands and the UK. The winner grabs the opportunity to run a brand campaign across 6 magnetic locations in 6 countries where our screens act as the stage. 🗓️ January 9th 2025. Another great day for creativity in the public domain. The Art Of Outdoor. #advertising #TurningSpacesIntoPlaces #outdoor #AllYouNeedIsAnIdea

The adults will win. Bruce Springsteen once defined being an adult as being able to keep 2 thoughts in your mind at the same time. I think this is an ability we all have but the thought of optimizing our mechanics has been overpowering the thought of creativity and human connectivity to drive growth. ⚖️To really make it simple for myself I look at growth as a scale. One end contains the mechanics of the business. The other, the creative and innovation power. The core of the brand and its human driven ability to connect with people. The scale isn’t supposed to be perfectly balanced all the time. Each end is supposed to move up and down depending on where you are and more importantly where you want to be in the future. That’s why I think studies that link creative commitment with business results are so important. System1’s ‘Compound Creativity’ is one very compelling piece of research as of late. Let’s take Klarna as an example. They’ve spent big on the use of AI throughout their organization and they’ve been rightly praised for how and why they are doing it. To me this is an act of improving the mechanics. About efficiency. On the other hand they invest and believe in creativity. Their CMO, David Sandström, is an ex ad person with over 7 years at DDB. He is also a highly educated person with a degree from the Stockholm School of economics. He gets that you need both to drive growth. You can like or dislike what they have done with Snoop and other celebs. That’s just one part of their advertising. They’ve invested much more than that creatively. They balance mechanics and creativity. Let’s be a slave to the rhythm and not just the algorithm.